1. Double-click to enter title
FY 2012-2013 1st Quarter Overview
Smith & Surrency Digital Marketing Campaign
2. Overview of Services
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Search engine
optimization
Email marketing
FFCG list
Vendor lists
Online display
advertising
Campaign development
Campaign management
Landing pages
Website maintenance
Social media marketing
Paid search
3. Website Performance
Overview of Services
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13.16% Increase in Visitors
31.02% Increase in Pageviews
15.78% Increase in Pages per Visit
25.57% Increase in Average Visit Duration
4. Search Engine Optimization
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Keys to SEO Campaign:
Using blog to help drive keywords
Working with partners to create keyword rich links
Monitoring and managing keywords to drive key rankings
6. Double-click to enter title
Screenshot of February's
email
Added price point to
packages
Email includes courses
and golf schools
Sending email to
unopened list 2nd time
beginning this month to
drive open rates
7. Email Marketing
Campaigns
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Co-Op Campaigns
All drive to specific landing page
Partners offers featured
Goal is to get users to click through to partners site and book
First Quarter Campaigns:
Golf.com
Virginia Golfer
Golf Week
Golf Switch
GolfStyles
11. SampleCampaigns to Date
of Results
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Golf.com CTR .38%
4:18 spent on Golf.com landing page
GolfWeek CTR 1.62%
460 Clicks in December alone
Golf.com Impressions
GolfWeek Impressions
14. Paid Search
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Utilizing paid search campaign to convert specific keywords
Targeted to feeder markets that we update each season
More than 1.2 million impressions in 1st quarter
Highly engaged users who spend more than a minute on the site
Driving traffic to seasonal specials page then to partners for booking
15. Goals Moving Forward
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Addition of sweepstakes to paid search campaign to grow database
Co-op email program
SEO growth
Family content added to website – per our golf.com meeting
Grow engagement with social media
Continue to grow site audience and performance
