2. Florida's First Coast of Golf
60 Second Commercial
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3. Double-click to enter title
A Golf Destination Marketing
Company
Established in 1992
"Golf Marketing Department":
Jacksonville
Amelia Island
Ponte Vedra Beach
St. Augustine
Clay County
Flagler County
FFCG's Regional Cooperation
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YTD Golf Rounds Played - 2013
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Golf Rounds Played
Report
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2003-04 = 36,642
2012-13 = 5,893
-83.8%
FFCG - Preferred Tour Operator Network
2003-04 through 2012-13 Comparison
8.
9. Double-click to enter title
www.Florida-
Golf.org
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 50,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
10. Digital Agency Website Management
www.Florida-
Golf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring
12. Florida's First Coast of Golf
2012-13 Website Awards
2013 Flagler Awards
Winner
2012 - Adrian Award
13. Booking Initiatives www.florida-golf.org
Stay and Play booking capabilities on your FFCG's webpage.
Book "rooms only" capabilities on your FFCG's webpage.
Net Rate sharing with FFCG's 8 Preferred Tour Operators for
booking stay & play packages through their marketing strategies.
Featured in FFCG's Monthly Email Blast, (rotating basis).
Your facility will be featured in a stay and play package listed on
the Visit Florida "Hot Deals" page, (rotating basis).
Partnership Investment
The Annual Membership Dues are part of
a $1.94 Million co-op Marketing Plan
14. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Co-op marketing campaign
15. Golf Package Button on YOUR
website
www.ameliahotel.com/amelia-island-vacation-en.html
18. Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner
Total Media Value: $222,550
Impressions: 1,055,259
19. Double-click to enter title
Viva Florida
500 Years of Adventure
Sweepstakes
Run Dates: March
11-17, 2013
5,542 Entries and
630 opt-ins
VISIT FLORIDA
Facebook 1500
likes and 139
shares
VISIT FLORIDA
Twitter tweets on
3/11 and 3/12 to
47,222 followers
20. New York Daily News
April 14-20, 2013
8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page
Total Media Value = $529,000
Impressions = 14,616,672
