Unlocking the power of mdm aug 2011


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Unlocking the power of mdm aug 2011

  1. 1. Mobile device management (MDM) is about morethan technology—it’s also about skillful strategicresource management. It’s about making theright business and management decisions to trulyoptimize the functionality and security of a mobilecommunications network while minimizing costand downtime.This supplement combines information aboutthe latest MDM tools available from vendors withreal-world advice on how enterprise businessmanagers can best put these tools into practice.It features top tips and advice for enterprise endusers on how to turn MDM tools into productivitypowerhouses.Thought Leadership SERIES | AUGUST 2011AUGUST 2011INSIDE:Unlocking the Powerof Mobile Device Management P1The right MDM model P3Employee-liable devices P4Security and beyond P6MDM in the cloud P8Furthering functionality P8SPONSORED BYUnlocking the Powerof Mobile DeviceManagementME_TL_MDM_0811.indd 1 8/4/11 12:42 PM
  2. 2. The proliferation of new mobile devices on the market is having a profound impact on enterprisemobility deployments. Devices that once targeted consumers are beginning to infiltrate businessesas more and more employees are using their personal devices on the job. Smartphones and tabletsare increasing in popularity and power, making them the device of choice for many industries.“I don’t think it’s any secret that one of the biggest drivers in the diversification of mobile deviceshasbeenApple,”saysTimWilliams,productmanager,lifecyclemanagementforAbsoluteSoftware.“I can’t remember a device ever being adopted as rapidly as the iPad has in the last year.”BrianReed,chiefmarketingofficerandVPofproductsforBoxTone,isalsoseeingmoreorganizationsemployingtabletcomputersatthepointofuseinretail,healthcare,distribution,andtransportationas workers interact with patients, customers, and clients.Tosuccessfullymanagetheinfluxofthesemobiletoolsandaddressbothsecurityandpolicyconcernsrelated to their use in the business environment, enterprises are paying closer attention to mobiledevice management (MDM) software. In fact, Gartner supports the notion that the MDM market isgrowing quickly with the advent of new devices. According to the research company, MDM revenue(excluding revenue for messaging, security, etc.) for year-end 2010 is estimated at $150 million, andit is forecast to increase at a compound annual growth rate (CAGR) of 15% to 20% over the nextthree years.Vendors are responding accordingly with a range of hosted and non-hosted solutions to fit everyneed and budget. “The intention of implementing an MDM solution is to truly optimize thefunctionality and security of a mobile communications network,” points out Oscar Rambaldini,director of product development for SOTI Inc. “Businesses need employees to be connected andproductive, but the current surge in personal devices entering the corporate network compoundsmany security risks and accessibility issues. This trend quickly prioritizes the need for a flexible andreliable MDM solution.”“OS and device proliferation are certainly driving thecore need along with employee-liable challenges, butit’s really about the apps,” says John Marshall, CEO ofAirWatch. “As enterprises develop more applicationsthat require deeper access to corporate resources andproprietary information out in the field, MDM willcontinue to play a critical enabling role.”According to VDC Research Group, another factor driving the adoption of MDM software is costsavings. The company’s research indicates that the use of an MDM solution can save an organizationmore than $230 per device per year in support costs.“For a 1,000-unit deployment, this translates into savings of more than $1.1 million over a five-year period,” notes Rambaldini. “Moreover, MDM solutions are responsible for substantial savingsin hardware and infrastructure investment, incredible reduction in maintenance costs and time,resulting in increased efficiency, productivity, and hence, ROI.”ME Thought Leadership SeRIES | Unlocking the Power of Mobile Device ManagementMOBILE ENTERPRISE AUGUST 2011 | Unlocking the Power of Mobile Device Management | p2By Kassandra KaniaAccording to Gartner, MDM revenue for year-end 2010 is estimated at $150 million, and it isforecast to increase at a CAGR of 15% to 20%over the next three years.ME_TL_MDM_0811.indd 2 8/4/11 12:42 PM
  3. 3. “In many cases the corporation may realize an increase in support costs when managing employee-liable devices as it cannot control what is loaded on the device, how the device is used, who uses it,the operating system chosen by the user, and what the user support needs may require,” explainsDavid Boatman, COO of Ovation Wireless Management, Inc. “Ultimately the corporation cannotleverage device and application synergies in order to reduce the per device cost for the companywithout a sound MDM approach.”The right MDM modelBeforeenterprisesdeterminewhattypeofMDMsolutiontodeploy,theyneedtotakeacarefullookattheirmobileoperations.“RecognizethatmobileshouldbeviewedasanewstrategicplatformoranewstrategicservicethatITneedstodelivertoitsendusers,”advisesReed.“Companiesneedtolookat how all their existing people and processes and technologies are going to extend to make mobilesuccessful in the enterprise. You’ve got network and PC administrators that need to get involvedwithmobile.Youhaveapplicationsdevelopersthataregoingtoneedtobuildmobileapplicationsormobile versions of applications. Your data center team needs to get involved because these devicesare going to be connecting to applications and services in the data center, and you need financialand procurement teams to procure the technology and track the assets and asset utilization.”“MDMisastrategyandnotaproduct,”explainsBoatman.“The right MDM strategy begins with a combinationof identifying the needs of the company from manyperspectives including expense control, informationsecurity, government imposed regulations, and legalprotection elements of company confidential data.”Marshall agrees. “MDM enables companies to focus on the strategic aspects of their mobilityinvestments and not worry about tactical day-to-day management of devices and apps,” he says.“It increases productivity and efficiency across end users and IT departments and reduces the totalcost of their mobility investment.”Some enterprises discover that they lack the expertise or they are ill equipped to handle the influx ofnew devices. In these instances, enterprises may opt to outsource their MDM solution. “Customersare coming to us because of the complexity of dealing with mobility,” says Bobbie Ramsey, seniormanager of managed services for Intermec. “Companies are overwhelmed with it because of thediversity of devices, platforms, and rapidly changing technologies. There are short product lifecyclesand regulatory issues to take into consideration, so companies are overwhelmed by MDM, but atthe same time realize they have to do it and do it quickly.”Lastyear,Intermeclaunchedaservicethatallowscustomerstooutsourcemobiledevicemanagement,givingthemaccesstotechnicalexpertsthatcanremotelytrackassets,controldevices,rundiagnostics,download and update applications, and remotely fix the device should a problem occur. This year,Intermec acquired Enterprise Mobile, a provider of lifecycle services for mobile devices, therebyexpanding the company’s portfolio of MDM offerings for both rugged and non-rugged devices.ME Thought Leadership SeRIES | Mobilizing Applications for the EnterpriseMOBILE ENTERPRISE AUGUST 2011 | Unlocking the Power of Mobile Device Management | p3T A K E A W A YStrategic Service: Enterprises need to takea careful look at their mobile operations todetermine their actual needs before choosingan MDM solution.ME_TL_MDM_0811.indd 3 8/4/11 12:42 PM
  4. 4. “One of the first things we talk about with customers is their technical expertise,” says Ramsey.“Youhave some customersthat haveverylargeITdepartmentsandhavetechnologicalandmobilityexperts in house. Customers like that can use the Enterprise Mobile team to evaluate the businessand determine what the best MDM software solution is. Then you have another customer segmentthat may or may not have an IT department; however, they don’t have that mobility expertise, sonow they can outsource that service to us.”Along with determining the best MDM model for their business, enterprises need to define theirobjectives and policies. “Sometimes companies don’t think through the implementation andunderstand what their objectives are,” says Doug Louie, Smith Micro’s senior director of productmarketingenterprise.“Since[MDMtools]offernewcontrolthattheydidn’thavebefore,companieswill have to look at what it is they want to enforce and whether there are certain applications theywant to blacklist. If they just put in a system without any control, then they’re not really mitigatingany risk. Companies need to identify what their policies are and educate their employees on howto effectively take advantage of these new tools.”“First, determine the business drivers, platform, and priorities,” says Marshall. “Start simply andquickly with basic privacy, legal, and HR policies, and you’ll certainly learn where to add depth.”Employee-liable devicesOneofthemostimportantpoliciescompaniesneedtoconsiderwhenimplementingMDMsolutionsissecurity—andthemobileuser is oftenthemostvulnerablepoint ofentrywhenit comestosecuritythreats. Allowing employee-liable devices into the enterprise can place the business at serious riskif such policies are not clearly defined and enforced.“We’ve seen quite a large amount of interest from enterprises, particularly around security andcontrol, as they wrestle with whether to allow employee-liable devices and how to manage theseresources to support these devices as well as maintain the policies in the company,” says Louie.ITdepartmentsarebeingforcedtogiveupsomemeasureof control when allowing employee-owned devices onthe network, but they must strive to find a balanceif MDM tools are to be implemented successfully inmanaging these devices, including any security threatsthey may pose.“Most new smartphones are designed for the consumer,” says Rambaldini. “This is a compromiseto the business value of such individual-liable devices as the enterprise is unable to ascertainultimate control and security. Such individually owned smartphone devices require user interactionto manage, which may contradict the policies and requirements of the enterprise.” Furthermore,Rambaldini notes that employees with individual-liable devices may express strong feelings aboutgiving up control of their own devices.ME Thought Leadership SeRIES | Mobilizing Applications for the EnterpriseMOBILE ENTERPRISE AUGUST 2011 | Unlocking the Power of Mobile Device Management | p4T A K E A W A YSecurity Risks: The mobile user is often themost vulnerable point of entry when it comesto security threats.ME_TL_MDM_0811.indd 4 8/4/11 12:42 PM
  5. 5. WhenimplementingMDMsoftware,companiesfirstneedtodecidewhatlevelofsecuritytheywantto enforce on employee-owned devices, says Reed. “You have to decide what security means to yourenterprise,” he notes. “What policies should be in place? For example, things like high passwordcomplexity, expiring passwords, rotating passwords, encryption of data on the device or over theair, and the ability to remotely wipe a device—to selectively wipe certain parts of the device versusthe entire device.”This can be further complicated by the diversity of devices and operating systems coming into theenterprise. “Not all devices are created equal, so you need to account for the fact that whateverdevice and applications you choose, you may have slightly different capabilities on each of thedifferent platforms,” says Reed. “For example, users might be asking me to include Android in mystandards policy; however, I may have a corporate security policy that requires all data on my mobiledevices to be encrypted. And today, you cannot encrypt all your data on an Android device.“Part of the challenge is navigating the complexitymatrix of what’s technically possible or not and how toblend that with the rules and policies you want to have,recognizingyou’regoingtohavetomakesometradeoffsin certain areas because the functional level of differentdevices or applications is going to vary,” he says.According to Williams, companies can find a way to adapt to the tradeoffs that come with allowingemployee-liable devices to infiltrate the business, provided they have a flexible enough MDMplatform. “If I’m managing your computer, which I gave you, I have total control, and that’s whatIT’s used to,” says Williams. “If you’ve got your iPad, I’m not going to have total control because it’syours, and it’s the nature of the operating system. So there’s a bit of a balancing act, and I think itgoes beyond the technology. People have to accept that if they’re going to be allowed to use theirdevices at work there are rules they’re going to have to follow. Some of those rules can be enforcedthrough configuration profiles. So for example, it’s perfectly legal to jailbreak your device, and wecan’t stop people from doing that, but we can identify when they have and remove some of theirprivileges. It has to do with balancing tradeoffs. As a company, I want people to be happier with thedevices they use, but I don’t want to put the organization’s resources and data at risk. As an end user,IwantthefreedomtochoosethedeviceIwant,butIneedtohaveaccesstothecompanyresources.”“In the same way that IT administrator has active directory security groups that allow or deny accesstoresources,MDMshoulddothesame,”explainsMarshallGeyer,director,MobilityManagedServicesat Dell. “Any of the policies that can be created must be able to be apportioned to a segment ofthe population.”Havingaprofile-basedmanagementsolutionthatcanbeeasilyremovedfromdevicesisanimportantprinciple of MDM software, says Williams. “Again, you’re never going to have 100% control onmobile devices like you do on computers, so you need to have the flexibility to grant privileges andrestrictions but also to remove them in a nondestructive way.”“If your MDM solution has a rules-based framework and event management, the opportunities areimmense,” says Geyer.ME Thought Leadership SeRIES | Mobilizing Applications for the EnterpriseMOBILE ENTERPRISE AUGUST 2011 | Unlocking the Power of Mobile Device Management | p5T A K E A W A YFlexibility: MDM solutions allow enterprises toenforce their own particular set of rules andpolicies at the device, user, and app levels.ME_TL_MDM_0811.indd 5 8/4/11 12:42 PM
  6. 6. In addition to security concerns, enterprises will need to decide who pays for what when allowingemployee-liabledevicesonthenetwork.“We’reseeinghybridmodelswheretheusergetsastipendof$100 everythree yearstobuyanewdevice,andif theywant afanciermodeltheypaythedifference,”says Reed. “Maybe the user gets a $50 stipend toward their monthly voice and data expenses, orthey’re allowed to expense their monthly bill, or they go onto a master billing system.”Companies also need to figure out who is going to support the user: “Are you going to have helpdesk support?” asks Reed. “Do you call a special number? If it’s an employee-owned device, do youcall the carrier first? Maybe you only want user self-service, so you establish a Web-based user self-service portal. These questions will help you lay out your policy. You’ll use MDM to help you enforceyour decision, but separate from that you need to get yourself organized on what those policiesactually are.”Security and beyondRegardlessofwhetheramobileworkforceusesemployee-liabledevices,corporate-owneddevices,oracombinationofthetwo,therearecommonsecuritycontrolsaswellasotherpoliciesthatcompaniesneed to address when implementing MDM solutions.“The IT manager needs to secure the network and mitigate the risk of data loss while giving theworkforce the technology needed to engage in the mobile world,” explains Geyer.“Companies need to have some boundaries, controls, and processes in place for an MDM program tobe successful,” agrees Rambaldini. “To facilitate MDM, businesses must implement policies aroundthe secure and appropriate use of mobile devices by employees. This would include the need forcomplex device passwords to be set and enforced frequently, corporate e-mail to be authorized andcontrolled, and secure network connection access to be granted and revoked at any needed time.IT administrators need to be knowledgeable about mobility security risks and the complexity ofmanaging personal and corporate devices on the same network.”“MDM solutions that leverage OS features—especiallywith iOS—can easily segregate corporate and personalsettings, e-mail, and applications,” explains Marshall.“Enterprises can quickly decide where to draw the line interms of access to corporate resources. It’s all about thepolicy decisions.”A good MDM solution must be able to manage passwords remotely. “The ability to enforce passwordrestrictions on the device is very important,” says Williams. “Most companies have some type ofpassword standards, so MDM software needs to be able to enforce those same standards on themobile devices. That also entails a responsibility for IT to be able to reset that password remotelyshould an employee forget it.”Another critical function of MDM software is the ability to disable stolen or lost devices remotely.“Simple e-mails and contact databases on a phone are potentially damaging for any company shouldthey get into the wrong hands, no matter what industry you’re in,” says Louie. “The reality is mostpeopledon’tevenlocktheirphones,sothey’rejustleavingtheiraddressbookopenforanyonetosee.”ME Thought Leadership SeRIES | Mobilizing Applications for the EnterpriseMOBILE ENTERPRISE AUGUST 2011 | Unlocking the Power of Mobile Device Management | p6T A K E A W A YSecurity Matters: Security controls and policiesare key parts of a complete MDM solution.ME_TL_MDM_0811.indd 6 8/4/11 12:42 PM
  7. 7. And with the proliferation of tablets being used in healthcare to collect patient information,the impact to a business should those devices be lost or stolen can be financially devastating.“Healthcare providers now have employees collecting data on iPads as they go from patientto patient,” says Louie. “If that device isn’t automatically uploaded then and there, and thatinformation is still resident on that device, losing that one device could cost them upward of$150,000 per incident.“I’ve not yet heard of a major loss, but I believe we’re close to a tipping point where all it’s goingto take is one sensationalized case, where someone’s gong to leave a phone or iPad in the back ofa cab and some sensitive data is going to make the front page of The Wall Street Journal. Peopleare losing devices all the time, and with the amount of devices and the amount of data on thosedevices it’s only a matter of time before we see that headline.”To mitigate these risks, enterprises can use MDM software to perform a remote lock and wipein the event a device is lost or stolen. “Customers are looking at MDM for additional layers ofencryption and security for their data and devices in the form of a lock/wipe feature that can beused agnostically,” says Jay Gordon, VP sales, Enterprise Mobile. “So they can use a single consoleto perform a lock/wipe feature when a device is lost or stolen for any platform regardless of themanufacturer.”Additionally, the software’s ability to access geolocation information can help the enterprise locatethe missing device prior to initiating a lock and wipe. “If a device is lost or stolen, we can locatethat device and make better decisions,” says Williams. “So for example, if my employee says theydon’t know where their iPad is, and the last time they had it was at Starbucks, we can look on themap, and if it’s still at Starbucks we can lock it and send a message to the device that reads ‘if youfind this, please call this number.’ On the other hand, if the device is in a cab moving down 5thAve. away from Starbucks, we probably want to take different action at that point and wipe thedevice out, even if that means losing the employee’s Little League pictures.”Toavoiddeletingemployees’personalfilesunnecessarily,MDM software can also perform a selective wipe: “If adevice is lost or stolen, you can use the MDM tool to do aselectivewipe,whichwillonlykillthebusinessendofthedevice, so you’re not wiping someone’s personal photosor their applications,” says Gordon.To ease the burden on IT, enterprises can choose to relinquish control to the employee if theirdevice is missing. “We provide a portal to the end users so they can register their device,” saysLouie. “The solution will automatically download the application and recognize the device. Also,by giving them that portal access, should the employee ever lose that device, they don’t have tocall IT. They can go back to the Web site and use the portal to help locate the device. If they can’tfind it, they can wipe it without involving IT. So the user can take that first step before IT moves inand has to commit resources.” Smith Micro is also rolling out a feature that will allow employeesto activate the camera on a misplaced phone to help them remember where they last left it.ME Thought Leadership SeRIES | Mobilizing Applications for the EnterpriseMOBILE ENTERPRISE AUGUST 2011 | Unlocking the Power of Mobile Device Management | p7T A K E A W A YMitigating Risk: Remote lock and wipe abilitiesprotect sensitive company data when devicesare lost or stolen.ME_TL_MDM_0811.indd 7 8/4/11 12:42 PM
  8. 8. MDM in the cloudWhile one of the most important functions of MDM software is to secure mobile devices, AhmedDatoo,chiefmarketingofficerforZenprise,warnsenterprisestolookbeyonddeviceswhenchoosingan MDM vendor to protect their business.“To protect the mobile enterprise, you’ve got to be able to secure more than just the device,” saysDatoo. “Any good security solution is going to have a multilayered approach, and that meansprotection not only on the device but in the network and protection for applications, becauserecently these devices are all about apps.”“Flexible delivery models are critical to adoption,” says Marshall. “Enterprises are increasinglyputting e-mail, SharePoint and CRM in the cloud, so it often makes sense to leverage a SaaSoffering for MDM.”Additionally, companies have to allow for an always-onarchitecture, says Datoo. “That means if your servergoes down, you have to have a back-up server thatimmediatelytakesover,becauseiftheserveryou’reusingto protect the enterprise goes down, then the wholeenterprise is at risk.”Finally, companies must have the ability to move beyond pilot deployments: “It’s great if you’remanaging five or 10 devices as part of a pilot,” says Datoo, “but if you decide to move it across theentire enterprise, you need to be able to protect the entire enterprise.”Marshall agrees. “When possible, it’s important to consider a global solution capable of advancedgroupingormulti-tenancyforautonomyacrossregionsorP&Lsbutsomelevelofcentralizedcontroland asset management.”SMBs can benefit from cloud solutions as well. “The cloud offering could be a better solution forsmaller organizations that do not have an IT department to take on this infrastructure responsibilityor perhaps are facing other internal resource constraints,” explains Boatman.“MDMsolutionsarematuringquicklyandleveragingSaaSorcloud-basedsolutionsallowsenterprisesof all sizes to access the same tools in a matter of hours or days,” says Marshall.Furthering functionalityWith the diversity of mobile devices and applications flooding the enterprise, customers are lookingforMDMtoolsthatofferrobustapplicationandcontentmanagementfeaturesinadditiontosecurityfeatures. A good solution should manage and support mobile applications, including deploying,installing, updating, deleting, or blocking applications as needed.“Companies need to be able to use the MDM tool to create an MDM application store that’s specificto the organization,” says Gordon. “So for instance, on an iPad there’ll be an icon that says ‘xyzcompany app store,’ and in there they can publish content, media, videos, and applications thatwould allow the user to pull those onto their device from that hosted app store.”ME Thought Leadership SeRIES | Mobilizing Applications for the EnterpriseMOBILE ENTERPRISE AUGUST 2011 | Unlocking the Power of Mobile Device Management | p8T A K E A W A YConsider Cloud: Cloud-based MDM canprovide an extra layer of security for theenterprise.ME_TL_MDM_0811.indd 8 8/4/11 12:42 PM
  9. 9. Another advantage of MDM software is the ability to export certificates to mobile devices forremote authentication. “A lot of applications that come through Apple have a one-year certificateexpiration, so every year a new certificate needs to be sent to that application for it to work,”explains Gordon. “Once a device is deployed, it’s costly and time-consuming to have users ship alltheir devices back just to have that certificate updated. That’s where an MDM tool really comes intoplay: to be able to push that certificate out to the device before it expires.”In addition to the challenges inherent with employee-liable devices, enterprises are focusing onfinding MDM tools to help them manage connectivity issues. “Companies are wrestling withconnectivityastheydealwithWi-Fi,3Gto4G,andalsohotspotmanagementandthesecurityaroundthat,” says Louie. “Managing connection policies when people are roaming, for instance, or tryingto manage the data costs when they’re roaming, is a big challenge. Or just ensuring your employeeson the road can make sure they’re securely connected, whether it’s 3G, 4G, or to the Wi-Fi networkat Starbucks, has always been a concern. Going to 4G is going to increase the amount of sensitivedata that’s potentially at risk.”TotrulyoptimizeMDMfunctionality,however,enterprisesneed to look beyond the technology to get the most outof their investment. “If you are doing everything rightto secure the environment but not reducing costs, youare only winning half the battle,” says Geyer. “An MDMsolutionthatallowsforeventmonitoring,eventtriggers,and event-based actions can actually save the companyan inordinate amount of telecom spend.”Reed encourages companies to consider the lifecycle of the mobile devices in use and how MDMsoftware will integrate with existing enterprise system capabilities.“There’s a misnomer in the market that MDM is a ‘set it and forget it’ kind of model,” says Reed.“You have to think about the full lifecycle of that employee with that device, those applications,and that corporate data. An employee with a mobile device is not unlike an employee with a PC.Over that lifecycle, there’s a set of policies and services that the enterprise employs to enable youto use that PC and give you rights to access applications and manage that PC in the background.“What the enterprise needs to do is recognize that a smartphone and a tablet are just like a PC, andthey need to make sure they can manage the entire lifecycle of that device and all the applicationsover that employee’s experience,” Reed contintues. “Take those existing systems and processes andmake sure you pick an MDM vendor that integrates with them so those processes and techniquesfor security, compliance, and provisioning all work the same for mobile devices as they do for PCsand laptops.”Datoo echoes this sentiment: “The MDM tools are only as good as the processes you put aroundthem,” he says. “So you really need to think through how you roll this out, and how you audit usersto make sure they’re not sneaking devices on the network. Make sure you have tools in place toenforcethepoliciesyou’resettingup.Attheendoftheday,ifyoudon’thaveclearlydefinedpoliciesand procedures up front, the tools become meaningless because you don’t know what to enforce.”“Find the right balance between minimizing risk and waiting for the perfect solution,” concludesMarshall. lME Thought Leadership SeRIES | Mobilizing Applications for the EnterpriseMOBILE ENTERPRISE AUGUST 2011 | Unlocking the Power of Mobile Device Management | p9T A K E A W A YMore Management: Robust app and contentmanagement tools are options for a completeMDM solution.ME_TL_MDM_0811.indd 9 8/4/11 12:42 PM
  10. 10. ME Thought Leadership SeRIES | Mobilizing Applications for the EnterpriseMOBILE ENTERPRISE AUGUST 2011 | Unlocking the Power of Mobile Device Management | P10AirWatch is a global leader in mobile security, mobile device management, and application managementsoftware. AirWatch simplifies enterprise mobility with a single console for device activation, configuration,security, management, application distribution, end user support, and full lifecycle management of all smartdevices and mobile computers. www.air-watch.comOrganizations today are experiencing the largest ever transformation in client computing. Unprecedentedgrowth and diversification of mobile devices and supported applications has increased the complexity andcost for enterprise IT organizations, making security and manageability a key issue. Learn how Dell’s EnterpriseMobility Solutions address these pain points – and more. http://marketing.dell.com/mobility-solutionsOVATION Wireless Management specializes in complete Mobile Lifecycle Management and partners withindustry-leading MDM providers to evaluate and implement each client’s MDM strategy. Ovation bringsunmatched wireless industry experience to help enterprises address mobility challenges by supporting,securing, and monitoring the proliferation of smartphones, while optimizing expenses and increasing theproductivity of each end-user. www.OvationWireless.comSOTI Inc. develops industry-leading technology that solves the unique challenges involved in deploying,managing, securing and supporting remote mobile and desktop computing devices. 80,000+ customers aroundthe world in retail, manufacturing, health care, government, logistics and other industries rely on SOTI toreduce the costs associated with supporting mobile field-forces. www.soti.netSybase, an SAP company, delivers enterprise software to manage, analyze and mobilize information. We arerecognized globally as a leader, proven in the most data intensive industries across all major systems, networksand devices. Our mobility management solution, Afaria, delivers power and flexibility for application anddevice management for iOS, Android, Windows and more. Contact us at 1-800-8SYBASE.ME_TL_MDM_0811.indd 10 8/4/11 12:42 PM