2. Colour scheme
Image
Text
• The colour scheme of red white and black is used very well in this advert as it is used
consistently which creates a theme making it look professional.
• The colour red connotes love which indicates what the songs in the album will be about.
• The colours black and white used in this advert has a sense of maturity which could indicate the
concept of love being given in a experienced point of view as black and white images are often
associated with being old.
• The image being black and white makes the text stand out more since people are usually
attracted to colourful things over black and white things. However since people are also drawn
to images, they will be also be immediately attracted to the image of Taylor Swift as the same
time despite it being in black and white.
• The image of Taylor Swift is almost a full body shot. Since Taylor Swift has some recognition the
image is probably less focused on her face as people may be able to recognise her even if her
face is shown quite small in the overall advert.
• As you can see there is not much in the background so the overall image is quite simple and this
would therefore lead the audience to focus their attention on just her rather than any other
unnecessary things.
• There is a small image of the album in the bottom left corner so the audience know what the
album looks like.
• The text is in a simple sans-serif font making it easy to read as it is clear and bold.
• The title of the album ‘Red’ is the biggest on the page as it is the point of the advertisement –to
promote the album. The word ‘Red’ is in red as it is logical to use that colour which could
perhaps in fact help to keep it in people’s memory.
• ‘Taylor Swift’ is in a slightly smaller font in white, placed right under ‘Red’ so that people know
who the album is by. The white contrasts with the red quite well, giving a balance of colours on
the advert. It is also highlighted with a black drop shadow so that it is distinct from the white
and grey in the background image.
• The rest of the text on the advert is the extra details of the album so it is in a much smaller
font and also less obvious colours –red and black.
MAGAZINE ADVERT
3. Colour scheme
Image
Text
• The use of blue and white as the main
colours of the advert indicates the genre of
the music being quite calm and relaxing
perhaps.
• With the artist's name and her blouse being
white and the album name and the sky in
the background being blue, it creates
consistent colour scheme which makes it
look professional.
• The artist holds a serious facial expression
which suggest the genre of the music perhaps
being slow-beated and less cheerful.
• The hair of the artist has been done in a way
which presents her as being quite neat and
high-classed in a way. The hairstyle is also
probably less contemporary and seems like it
is from the 70s which suggest the style of
music perhaps resembling the style of songs
from that era.
• The white blouse worn further reinforces
how she is represented to be high-classed.
• The make-up is quire simple and natural
looking with the light red lipstick.
• In the background the audience are able to
see the blue sky, clouds and trees which
creates a very natural setting that seems to
be quite relaxing and calm. This again
suggests the style of music being less upbeat.
• The artist's name is the biggest bit of text on the
advert as it is the most important piece of information
which would inform the audience about the advert of
the album. The text is in a simple sans serif font which
is bold, eye catching as well as easy to read which is a
well chosen font for the advert. It is in white which
contrasts well with the blue in the background and
also matches the white costume of the artist.
• The second largest bit of text is the album name
which is placed in front of the white blouse worn by
the artist. It is in the colour blue which contrasts with
the background as well as the artist’s name and it
matches with the blue sky in the background image.
• The rest of the text is in a much smaller size as it is
less important compared to the artist's name and
album name.
• The date is placed just below the album name as it is
perhaps what the audience would want to know after
knowing about the new album.
• The font of the smaller text is a different font which is
a serif font. This is perhaps to emphasise the artist's
name and album name as it is less bold. It also
balances out the text on the advert as using two
different fonts distinguishes the different bits of
information of the advert (some being more important
than others).
MAGAZINE ADVERT
4. Colour scheme Image
Text
• The two main colours used on this advert
is black and gold. These two colours
combined together could connote a sense
of maturity as gold is commonly thought
to signify wealth which may relate to
older audiences rather than young people.
• To keep the colour scheme consistent, the
artist is shown to have black hair, black
nail varnish, black lipstick as well as gold
earrings.
• This consistent colour scheme is
emphasised with the lip of the artist
being black to blend in with the rest of
the advert as it is the central of the
poster so it would have out of place if it
was another colour.
• The artist has direct eye contact with the audience and is
directly addressing them. This could attract the audience’s
attention as it is clear that they are being addressed.
• The facial expression is quite serious and almost emotionless
which suggests that the album may reflect this kind of mood –
perhaps being aimed at slighter older teenagers.
• The make-up of the artist is dark and bold which makes the
image stand out and grab the attention of people. It is almost
pure black and white, meaning the gold text “Jessie J” would
stand out and indicate to the audience the purpose of the
advert being to promote the album of Jessie J.
• The body language of Jessie J with her hands against the
sides of her head perhaps connotes an image of frustration or
anger which indicates the concept of her album which
probably talks about her opinions on things such as “Price
Tag” which suggest that money isn’t the most important.
• The artist's name is the biggest bit of text on the advert since it is the most important piece of
information on the advert as it informs the audience that the advert is about the artist.
• The title of the album is placed right under the artist’s name to indicate what she is promoting. This is
much smaller than the artist’s name perhaps because people are more likely to recognise the name of
the artist and then carry on reading the advert.
• All the text on the advert are in a sans serif font as it is easier to read.
• The website of the artist is in the smallest bit of text on the advert as it is considered to be the least
important piece of information.
• The names of two of the songs are written to indicate to the audience what is in the album and these
are likely to be the most popular songs as it will then lead the audience to perhaps purchase it because
they know those two songs.
• There is a pattern of colours (gold-white-gold) used for each line of text, this is perhaps to differentiate
between the different parts of information that may make it easier for the audience to read and
process.
MAGAZINE ADVERT
5. Front cover
Inside booklet
• On the front cover there isn’t an image of the artist showing their faces but instead it
has the silhouettes of the group. This portrays a sense of mystery and creates the
audience to want to find more about them which I believe is a successful feature of
the front cover.
• Furthermore to emphasis the ‘Girls’ Generation’ and the silhouettes, it has been
slightly embossed with silver material which makes that part of the front cover stand
out from the rest.
• The simple pink background could suggest the concept being simple and girlish
perhaps.
• The names of the group is listed below their logo and a list of the songs in the album is
listed below the silhouettes.
• The use of the colour white for the text gives it a much brighter softer look compared
to black for example which would look much sharper and dark. The colour white has
connotations of purity and innocence which could again suggest the concept of their
album.
• The logo at the top is fairly big compared the rest of the parts of the front cover which
makes it eye catching to the audience. The crown in the logo could symbolise power
and authority which is another hint of the album/group concept. The logo also
contains hearts which is symbolic for love and this again could indicate the concept of
the album/group being girlish as the symbol of hearts is typically associated with
females more than males.
• The inside booklet contains several pages of images of the girls and also
contains the lyrics of the songs as well as their thank you messages.
• The front page is similar to the front cover except this time it has an
image of the group showing their faces rather than silhouettes.
• As you flick through the pages there are images of the each member of
the group posing like dolls. The girls’ hair, make-up, clothes and
accessories is combined with the set to complete the doll look as they
are seen to be in boxes with plastic and paper packaging and ribbon.
There are also props such as dolls, a toy car and chairs which is used to
add to the doll-like concept and give it a realistic effect.
CD
Back cover
The CD design is quite simple with a two-
colour colour scheme of pink and white, yet it
is quite eye catching with the huge logo taking
up most of the CD cover. The colours work very
well as the background behind the CD is pink
and the background of the CD is white and
finally the text on the CD is pink. This creates
a layered colour scheme of pink-white-pink
which makes it consistent
• On the back cover the image and text used is almost the same as the one
used for the inside booklet with the exception of the image being in black
and white. The use of the black and white image could be to make it match
with the front cover –not having any other colour apart from pink and
white. This could be used to make a professional style to it.
• There is a barcode along with a holographic sticker positioned at the
bottom of the back cover.
• There is also credits to the music label of the group and other companies
involved in the album.
DIGIPAK
6. Front cover
Inside booklet
• On the front cover the artist is presented with a mid shot which allows the audience to see
his face as well as the designs on his body.
• The cover is very colourful and bright which create a happy and fun feel to the album. This
indicates its genre of music being pop as pop music is usually associated with lots of colour
as the music is generally quite cheerful.
• The background is filled with patterns which is holographic. This makes the album more
appealing and gets the attention of people as it shines with different colours when you look
at it. There are various different symbols in the patterned background for example, there
is a heart with an arrow pierced through it, a rose and many musical symbols. This could
suggest the concept of the songs being about love since hearts and roses are often
associated with love.
• The artist’s name and album name is merged in with the background in the top left corner
of the cover. This nicely blends in which leads the audience to be captured by the image
first rather than the text.
• There are many colourful designs on the artist’s body which are meaningful. There are
three bits of text on him which has meaning to it. Firstly ‘Henry’ is the artist’s name, then
‘Trap’ which is the album name and finally ‘Noize Bank’ which is the production team of
the album.
• The artist’s facial expression is fairly serious as he is shown to be looking up at the camera
which could suggest that the style of his music is not all very cheerful and fun. He has eye
contact with the audience which directly addresses the audience and this is typical for the
pop genre as they tend to engage with the audience more than other genres.
• The inside booklet is filled with many colourful images
of the artist as well as the lyrics and credits.
• On the front cover, a close up image of the artist is
used. Although it is mainly focused on his face but you
are able to see the colourful designs on his body and
the accessories he is wearing – rings, chain and hat.
• On one of the first few pages there is a page which
lists the different songs in the album quite creatively.
There are numbers in a line at the top and then
different design linking each number with the song
name.
CD
Back cover
The CD design is quite interesting as it
has a plain black background with some
patterns, the name of the artist and
album on the right side as well as the
names of the songs in the album
embedded into the patterns. At first you
may not be able to notice the details of
the CD as it is not very noticeable
especially from far which makes it more
fascinating for the audience.
• On the back cover there is a similar image of the artist except it is in black
and white and the artist is not looking at the audience as the cap covers
his eyes.
• In the background the songs names are embedded in to the patterns to fill
up the background.
• The name of the album is placed blended in the background but is much
more visible than the other text as it is in a bigger font and is placed at the
top because it is the most important piece of text on the back cover.
• The use of a black and white image perhaps suggest that as a back cover it
doesn’t need to be as bold and eye-catching compared to the front cover
DIGIPAK
7. Front cover
• On the front cover a close up of the
artist is shown which reveals the
facial expression being quite serious
as she does not look into the camera
and is not smiling.
• The colour red is shown on the both
the hair and lips of the artist to
create a colour scheme with red
being the main colour.
• The layout is very simple with just
the image and the name of the artist
sand name of the album. This would
make the image more eye-catching
as it leads the audience to focus on
the image only as there isn’t much to
distract them.
CD
An extreme close-up of a rose in a bird’s
eye view shot is used as the main image on
the CD. This matches with the rest of the
album images as roses are used on the
background of the digipak. This connotes
love and is a symbolic object which is used
commonly as a sign for love.
DIGIPAK
Colour scheme
• The main colour used throughout the digipak is red.
The colour red connotes love and this is a common
concept for the pop genre. The roses perhaps suggest
the concept of the album relating to romance as it is
commonly associated to be a symbol of love.
Background
• The background image displays Rihanna lying is a white dress which looks like a
wedding dress, in a bed of roses.
• The shot reveals half of her body and with the rest showing the roses she is lying on.
• The fact that you cannot see her face properly suggests that the concept of the album
is perhaps not a happy relationship but rather a painful one as she is seen to be
closing her eyes and showing no emotion. Another interpretation is that she is deeply
in love and is blinded by it so the image is demonstrating this with her is a bed of
roses.
Text
• There is little text on the digipak which
could be because the images are so
powerful that they illustrate the concept
of the album well enough that there is no
need for words to describe it.
• The name of the artist is written in
capitals and is spread out across the top of
the front cover. It is in white and is not
very noticeable perhaps because Rihanna
is incredibly famous in the pop genre so
people are likely to recognise her.
• The name of the album is written at the
bottom in the same style but the size of
the text is much larger since it is more
important as the audience are likely to
recognise Rihanna but would need to look
for the title of the album.
• A sans serif font is used as it is clear and
easy to read.
