Fred Wauters, Storyteller & Content Strategist Fred Wauters has been active in content marketing for a little less than 10 years, most of the time in a B2B environment, with a strong focus on financial products. Thanks to his business background (he graduated from the Solvay Brussels School of Economics and Management) and his experience as a teacher (he taught economics and accounting in secondary schools and is currently teaching web content and writing skills in higher education and executive programs), he has a knack for transforming complex matters in simple, easy-to-read content tailored to the profile and expectations of the target audience of his clients. He has been working for a little more than a year as content manager for Edebex, and is also still advising other clients or helping them devise meaningful content strategies.