SlideShare a Scribd company logo
A new vision of
online savings management
www.birdeeinstitutional.com
POWERED BY GAMBIT
FROM GAMBIT….
TO BIRDEE
Specialized in Algorithms
Client profiling
Investment Advisory
Portfolio management
Risk Management
FROM GAMBIT…
8
…TO BIRDEE
Specialized in intuitive
investment solutions
33%
HNW want
digital**
75
Billion
Invested in
funds*
THERE IS A MISSING PRODUCT
Simple
Liquid
Interesting Return
Autonomous
Willingness to go
to a branch
* source: febelfin
** Europe. source: Forbes
10-20
%
Clients below
treshold in PB**
PORTFOLIO1 Solution, 2 Offers
B2C Solution
Experts via chat
Launch : End 2016
B2B Solution
Modular
Fully Integrated
Launched : January 2016
Target Audience
Retail
Mass Affluent
HNW
Private Banking
Personal Banking
Retail Banking
PORTFOLIO
So…. What’s it like?
Show me the money.
PORTFOLIO
PORTFOLIO
Birdee is also mobile
Newsfeed
e.g. news about your
themes, articles, …
Peer Comparison
Social motivation ,
compete with others,
…
Personalized Advice
Recommend the customer
to take action
Because you are also mobile
Smart Investing
Automated tool that puts
your excess money to work
PORTFOLIO
Thank you
@birdee_cowww.birdee-institutional.com info@birdee.coBirdee
PORTFOLIO
11
How to cross the chasm?
B2B2C (Birdee Institutional)
Ambassadors
Influencers
Customer experience rather than mass-advertising
3 FI’s by end 2016
12 FI’s by 2020
ADRESSABLE MARKET
Belgium – France – Luxembourg
25 Mio Mass Affluents (25-55 years old)
€ 1000 Bil AuM (savings accounts)
600 + Financial Institutions
By 2020:
60K clients
1 Bio AuM
(0.5% of adressable market)
(0.1% of adressable market)

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FinTech Belgium - Impact of robo-advice on wealth management - Birdee

Editor's Notes

  1. Birdee is a fully digital, web and app, online saving management platform Available from 1000 euros, with 1% annual feed, all included. It’s totally transparent ! Speaking about transparency, the composition of every portfolio is available just one click away. Based on fully homemade portfolios and algorithms Gambit Experience SIMPLE, No financial jargon Amazing client experience, big work done on UX. You can test the platform as long as you want
  2. We offer 2 solutions : B2B and B2C Our first targeted market is France – Belgium and Luxembourg. It represents 12 Mio mass affluents and more than 600 bank names. Regarding the B2B solution, we already have one major client in Belgium, and our objective is to have 2 more this year, and 12 partnerships with financial institutions by 2020. As far as the the B2C solution is concerned, our potential market is quite huge and we want to acquire 60 000 clients representing 1 Bio Euros, by 2020. We know that acquiring the first ones is the key. Once it will be done, we are going to focus our marketing efforts on building strong relationships with ambassadors and influential, and always stress en the quality and ease-of use of our application. A fundraising of more or less 3 millions is planned next year, and will allow us, among other things, to communicate more massively about Birdee. Moreover, we would like to develop a B2B2C distribution network, with non-financial institutions businesses, like Orange or Carrefour for instance, so that we can largely increase the client acquisition.