Look & Fin Customer Acquisition for Crowdlending - FinTech Belgium
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Look & Fin Customer Acquisition for Crowdlending Individuals financing SME’s by lending their savings in exchange for monthly returns
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Look & Fin Customer Acquisition for Crowdlending - FinTech Belgium
- 1. Agenda • The concept • Our customers • Acquisition channels • Data driven strategy
- 2. Crowdlending Individuals financing SME’s by lending their savings in exchange for monthly returns
- 3. Lenders Borrowers Customer needs Looking for attractive financial returns on their savings with limited risks Seeking for business loans with minimum hassle and limited collaterals
- 4. Lenders Borrowers Targeted customers ✓ SMEs ✓ Min 1MEUR of turnover ✓ Positive cash flows ✓ Min 4 years of existence ✓ Individuals ✓ 60% of men ✓ Between 30 to 60 ✓ Affluent clients
- 6. Digital channels Leads with qualified needs Can be very expensive Volumes might be very low on emerging markets Low hanging fruits ? S E A R C H M A R K E T I N G
- 7. Digital channels Build up your brand awareness through thought leadership Boost your SEO Brings qualified leads Time-consuming Long run strategy Publishing relevant content on your vertical C O N T E N T M A R K E T I N G
- 9. Offline channels Drasticaly improves your brand credibility Approach: It’s not about what you sell but what problems you solve. Takes time and efforts before starting to get some press coverage As much as disruption and non mature markets can be an handicap on search Marketing, they are a good asset in PRs P R E S S R E L A T I O N S
- 10. Offline channels Multiply and variabalize your sales power Takes time to setup as well as energy to animate P A R T N E R S H I P S Exemple: credit brokers help us attract SMEs seeking for loans
- 11. Data driven acquisition startegy
- 12. Data driven acquisition strategy R O I I S K I N G Tracking from acquisition to conversion - CPL - Conversion rates - Enventual conversion costs - Average basket & margins or LTV
- 13. Questions Thanks