Museum and apps

If you've been to a museum in the past year and change, chances are you've been coerced into ponying up an extra five bones for some sort of handheld apparatus. Supposedly, these things accompany patrons and enhance the experience, but more often than not, you're stuck with a grimy audio device that tells you little more than you brother Bob, who is undoubtedly tagging along behind and educating everyone in a 50 foot radius. Folks who choose to spend their time waltzing through the Museum of Industrial Culture in Nuremberg, however, have it better. The Fraunhofer IIS has developed a new technology for WLAN-based positioning, and unlike conventional GPS approaches, Awiloc actually works indoors. As the story goes, visitors to the museum can grab a handheld that follows their movement and then shows them what they're facing (or aren't facing, for that matter) in detail. Of course, they could also use the tracking data to see which exhibits were drawing the most attention if they were smart, but how exactly would the privacy advocate in you feel about that?
http://www.springwise.com/tourism_travel/fotopol/
http://gigaom.com/2011/06/21/shopkick-sets-its-sights-on-local-merchants-with-free-offer/A small box that sits in the store and emits an audio signal: That is how the Shopkick app verifies that you are actually inside the store, which is required before you can earn Shopkick points. Read more: http://www.businessinsider.com/shopkick-local-2011-6#ixzz1RpOAYyDm
http://www.mmc.co.uk/News/Royal-Mail-embraces-tech-with-digital-watermarking/“This solution combines the strengths of the post and the internet. Digital watermarking technology means that a leaflet or mailing can open the door to a journey in the online world. By using this technology, businesses can ensure their mail campaigns are as effective as possible by linking directly to their websites, videos and even social network pages.”People receiving the digitally-enhanced post simply scan the mail with their 3G phone to start an online journey.To view the digital content, people who receive a mailing with the digital watermark technology will simply download the free Digital Space App (available shortly from the Apple and Android App stores).By holding the 3G phone over the digitally watermarked image - which is indicated by a symbol - users are then given instant access to the digital content available.The solution, launched by Royal Mail’s Door to Door unit in partnership with Digital Space, provides a digital watermark that can be embedded into pictures on leaflets and mailings.
Picking up on teenageenthusiasm for heavilysubsidisedthrills, sunshine, friendship and sweetfizzy drinks, Coca-Cola Israel hosted a series of threeday festivals called Coca-Cola Village. These events, essentially brand-sponsoredholiday parks, arepopular, oversubscribed, and available to just 650 teens at a time. With fox-likecunning, digital marketing expertsPublicis E-dologic in Tel-Aviv combinedFacebook and RFID technology to bring the Facebook 'Like' to life.RFID, thatlittle chip thatlurks in travelcards and otherdull-but-handy places, wasembedded in plastic wristbands and handed out to the teenageCoke-fiends. Then, specially-rigged RFID readerswereplaced at strategic locations around the Village.Each time a visitortouchedtheirwristband to these RFID ‘Like Machines’, a cheeryupdatewasposted to theirFacebook profile. Positive buzzensuedamongeachvisitor’scircle of Facebookfriends, tellingeveryonewhat a great time theywerehaving at the Coca-Cola village.Some 35,000 real-life ‘Likes’ wereregistered by eachgroup of 650 visitors over theirthreedaystays, generating 105 million views and responses on the events Facebook page. Talk about a happinessfactory.
A student team at Boulder Digital Works, the creative technology program at Colorado University, developed the on-campus game Zombies vs. Hippies through the use of posters embedded with a Microsoft Tag. By scanning different posters, participants were entered into various group missions and hunts that took place on campus between groups of students, guided by instructions delivered through each tag. By completing missions for their team, participants added to their team’s overall score.
A new service called Likify, created by Belgian company Boondoggle Lifelabs,allows marketers to add mobile tags to products and signage. When people scan a QR code with their cell phone, it triggers a Facebook ‘like’ on the associated brand’s Facebook page. Nike has been using the codes in Belgium in a campaign to promote their shoes by getting people to “like” different jogging routes
The Art Loop Open at Block 37 in Chicago incorporated Microsoft Tags into a recentgroup show to create an interactive experience for visitors. Each piece of artwork featured in the exhibition included a Microsoft Tag next to it that enabled attendees to vote for the artist whom they felt should win the gallery competition. The tags also allowed viewers to access additional information about the art piece along with the artist’s bio.

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