IFTA From Vaults to VIEWERS
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1) The document discusses how content value is derived from exposure which comes from discovery and recommendation, and how content must be accessible to generate value. 2) It outlines Ericsson's media value chain and modular portfolio for preserving, curating, digitizing, restoring, repurposing, and distributing content to audiences everywhere. 3) Ericsson's cloud-based media processing platform provides a flexible, scalable solution for ingesting content and managing digital libraries in a cost-effective and secure manner.
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IFTA From Vaults to VIEWERS
- 1. FIAT IFTA From Vaults to VIEWERS
- 2. MAMPOP Ericsson Broadcast and Media Services Henk Den Bok Strategic Solution Architect henk.den.bok@ericsson.com Louis Matignon Head of Presales louis.matignon@ericsson.com
- 3. Content value is Not obvious › Preservation costs are high (digitisation, preservation, volumes) › Why and for whom do we preserve the content ? › Difficulty to index and find the content › Not easy to evaluate the financial value of content considering its cost of maintenance
- 4. WHAT’S the point ?
- 6. Our media value chain 180 COUNTRIES 10 HUBS CLOUD DELIVERY CREATIVE SERVICES RICH METADATA ACCESS SERVICES SPORTS GRAPHICS MEDIA MANAGEMENT LINEAR PLAYOUT ONLINE VIDEO CONTENT DISCOVERY UX AND UI Archive MEDIAROOM MEDIAFIRST LTE BROADCAST MEDIA DELIVERY NETWORK MULTISERVICE PROXY CLOUD DVR ULTRA HD AND HDR
- 8. 50 billion connected devices 15 billion connected video- devices 80% of Internet traffic is VIDEO 2020
- 9. THE GRID What are You watching? Old search moves to intelligent suggestion
- 10. › Value of content is defined by the exposure › Exposure is created by discovery › Discovery is triggered by recommendation or curation › But: What is the use of content if no one has access to it (it can’t be published or shown)? › In other words: from Vault to Value › Content Logistics The value of contenT
- 12. NIBG - IaaS within The value Chain NIBG - Digitization Digital Library Mgt Cloud Media Processing Platform 20152004 2012 2013 …
- 14. PLATFORM SERVICES TAPE STORAGE DIGITAL ARCHIVE CONNECTIVITY WIP STORAGE SERVICE ASSURANCEMANAGEMENT REPORTS LIVE DASHBOARDS MONITORING REPURPOSE AND DISTRIBUTE TX DELIVERY LINEAR PACKAGING THIRD PARTY PLATFORM/ CDN VOD PACKAGING DIGITIZE AND RESTORE REPAIR DIGITAL UPLOAD TAPE METADATA MANAGEMENT LIVE FEED AUTO QC MANUAL QC LOUDNESS REDACTION BUSINESS INTEGRATION COORDINATION BROADCAST TRAFFIC SCHEDULE PROCESSING MEDIA ORDER BROWSE PRESERVE AND CURATE RICH METADATA COMPLIANCE SUBTITLING AUDIO AND LANGUAGES POST SIGNING A modular, integrated portfolio
- 15. Linear Transmission Playout Workflow DIGITIZE AND RESTORE REPAIR DIGITAL UPLOAD TAPE METADATA MANAGEMENT LIVE FEED AUTO QC MANUAL QC LOUDNESS REDACTION PLATFORM SERVICES TAPE STORAGE DIGITAL ARCHIVE CONNECTIVITY WIP STORAGE SERVICE ASSURANCEMANAGEMENT REPORTS LIVE DASHBOARDS MONITORING REPURPOSE AND DISTRIBUTE TX DELIVERY LINEAR PACKAGING THIRD PARTY PLATFORM/ CDN VOD PACKAGING BUSINESS INTEGRATION COORDINATION BROADCAST TRAFFIC SCHEDULE PROCESSING MEDIA ORDER BROWSE PRESERVE AND CURATE RICH METADATA COMPLIANCE SUBTITLING AUDIO AND LANGUAGES POST SIGNING A modular, integrated portfolio File to VoD Live to VoD SERVICE PACKAGES Compliance and Promo Editing Secure ArchiveDigital Library ManagementDigital Library Management
- 17. Media Processing Platform CLIENT CLOUD MEDIA PROCESSING PLATFORM ERICSSON HUB ERICSSON HUB PUBLIC CLOUD › Faster to market › Handles unpredictability › More agile services › Security › Continuous delivery
- 19. CHALLENGE › ‘second copy archive’ for all UKTV content › highly available & secure › ‘pay per use’ and cost effective SOLUTION › ‘Pay per use’, Secure Cloud Archive › Automated content upload, encryption and control performed via CMPP › Leveraging ‘AWS Glacier’ deep cloud archive RESULT › Service operational since Q1 2015 › High level of resilience and availability in the event of primary archive failure › Potential to extend to other cloud based services in future UKTV
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- Text: Content discovery used to mean sitting in front of a grid epg and surfing channels, and before that doing the equivalent with a magazine looking to see what is available. Today recommendations are key for TV service providers to get the consumers attention. Recommendations come from many different sources, advertising, analytics, social. Thought: perhaps with speed with which new TV services / [rograms can come an go, and the speed at which they can be made available as catch-up that the value of recommendation that gets consumers to view content at the first showing will become facially important? Articles from the WEB supporting the trend / evolution:
- Consumer are pick-and-mixing their own TV solution Linear TV is just one ingredient Quality content is very important Lock-in and binding time avoidance Replaced or reduced large inflexible bundles Pick-and-mixing adds complexity Consumers want one super simple, convenient, experience aggregating their TV and video Aggregate navigation and services Aggregate discovery and recommendations Aggregate payment and billing
- Digitize and Restore Analog to Digital Tape to File Preserve and Curate Media Asset Management Metadata enrichment Repurpose and Distribute Retrieve and transform Multi target platform capable