1. Women in Technology
Dr. Farzana Huda
Technology Evangelist
Blue Ponzu Associates

2. Layout
● Why am I here talking to you?
● What I do
● My story
● Why more young women should consider
technology
● Great sites to follow

3. What I don't do

4. Tech evangelism explained
● A person who builds a critical mass of support
for a given technology, and then establishes it
as a technical standard in a market that is
subject to network effects.
● An evangelist promotes the use of a particular
product or technology through talks, articles,
blogging, user demonstrations, recorded
demonstrations, or the creation of sample
projects.

5. Tech evangelism explained 2
● The word evangelism is taken from the context
of religious evangelism due to the similarity of
relaying information about a particular set of
beliefs with the intention of converting the
recipient.

6. My Story 1
● Medicine 5 yrs
● Upbeat charity – Coldplay sponsor
-------recession------
● IT sales and repairs + charitable projects

7. My Story 2
● Head of marketing at iProTech
- helped set up recruitment and training
divisions
- raised company profile through
networking and events
- obtained contracts for the company
including the largest one they have to
date

8. Why more women?
● Balance - 50%, different points of view,
management styles
● Growing field, consistently in top 5 of
recruitment (REC 2014)
● One of the largest growth areas for the future

9. Why more women?
● The percentage of female CIOs has remained
static at 14% for a decade
● Fewer than 6% of executives in tech are female
● Working patterns becoming more life-friendly
with mobile working and flexible hours
● “Because the industry’s reinventing itself all the
time, there’s not a set model about who could
or should be successful,” said Susan Wojcicki,
the Chief Executive of YouTube.

10. So you think you're not techy
THINK AGAIN

11. Jewellery meet technology
Ringly
Ringly connects to
your phone and
sends you
customized
notifications through
vibration and light.

12. The future looks interesting
● Wearables – Google Glass, smart watches,
E-textiles
● Internet of Things (IOT) – Smart homes,
autonomous control, AI
● Big data – information leverage, apps
● Augmented reality
● Transreality gaming
● Li-fi – Philips, EDF, French museums, mobiles

13. Female role models
● Marissa Mayer – CEO at Yahoo
● Virginia M. Rometty – CEO at IBM
● Meg Whitman – CEO at Hewlett-Packard
● Safra A. Catz, president and chief financial
officer of Oracle ($43.6 million)
● Sheryl Sandberg, chief operating officer of
Facebook ($16.1 million)
● Angela Ahrendts, new retail chief at Apple

14. Useful Websites
● A Field Guide to.com
●
New York Times article – June 7th
– Riches
come to women as CEOs but few get there
● REC website – Recruitment and Employment
confederation
● Women in Technology.co.uk
● Wikipedia

15. Interesting Tech Sites
● LinkedIn
● The Next Web
● Engadget
● CNET
● Mashable
● Lots of free sites to learn to code – Code
Academy, Code.org
● Code games – Code Avengers

16. My contact details
● Email - faz@blueponzu.com
In development
● Website - www.blueponzu.com
● Follow me on twitter!