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Digital Strategy for Microsoft

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Digital Strategy for Microsoft

  1. 1. Digital Strategy By Hao Wei ADV 892
  2. 2. THE LARGEST SOFTWARE COMPANY IN THE WORLD
  3. 3. OPPORTUNITIES AND ALSO CHALLENGES
  4. 4. TARGET AUDIENCE • Young Adults: age 18-34, 40% earn over 75K per year.
  5. 5. KEY PERFORMANCE INDICATORS Social Media Click Through Online Sale
  6. 6. BIG IDEA: TRY YOUR OWN SUCCESS • Yes, PC is classical, and Office is everywhere. • Uniqueness: Windows Phone v. iPhone Surface Pro v. Android tablet and iPad • Emphasize INDIVIDUALITY
  7. 7. TOOLS & TACTICS • YouTube promotion Welcome page Before watching other videos
  8. 8. TOOLS & TACTICS • Social media • Paid online ads 1. an official page of the campaign on Facebook 2. Interactive social campaign 3. Hashtags campaign
  9. 9. BUDGET PLAN • Budget for digital agency
  10. 10. BUDGET PLAN • Budget for YouTube • Total Budget: $1,068,000

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