2011 & 11‐YEAR STATISTICS 2011 11‐YEAR 11 YEAR $59,441,755 $1, 941,755 million million reinvestment reinvestment 1330 Net New 86 Net New Jobs Jobs J b 32 Building $468,455 in Rehabilitations or BUILD funds Modifications Disbursed 4100 Volunteer 17,647 Volunteer Hours Valued at Hours Valued at $86,100 $86 100 $370,500 $370 500REDUCED VACANCY RATE FROM 30% IN 2000 TO LESS THAN 5% TODAY
FYE 2012 HIGHLIGHTSImplemented Implemented Preserve Preserve Set the Set the 34 New 34 New Parkmobile America Course for Businesses Wayfinding the next 20 (20 Net) that Phase I years with have Installation & I t ll ti & the TIF Plan th TIF Pl improved the i d th Virtual Tours Amendment Downtown economy
FYE 2013 GOALS• REFINE THE PICTURE OF WHAT THE DDA IS, ITS ASSETS, REFINE THE PICTURE OF WHAT THE DDA IS, ITS ASSETS, ACCOMPLISHMENTS, GOALS AND NEEDS.• EMPOWER STAKEHOLDERS TO BE DIRECTLY INVOLVED IN THE DDA FOR CONTINUAL GROWTH. IN THE DDA FOR CONTINUAL GROWTH• STABILIZE AND MANAGE THE FINANCES OF THE DDA BY IDENTIFYING FUNDRAISING NEEDS AND OPPORTUNITIES.• PROMOTE POSITIVE PERCEPTION OF DOWNTOWN FERNDALE• TO MAKE DOWNTOWN FERNDALE ACCESSIBLE, SUSTAINABLE, ENGAGING AND PREPARED FOR FUTURE GROWTH, ALL PEOPLE AND MODES OF GROWTH ALL PEOPLE AND MODES OF TRANSPORTATION.
FYE 2013 GOALS• GUIDE BEST PRACTICES OF DESIGN IN GUIDE BEST PRACTICES OF DESIGN IN DOWNTOWN FERNDALE.• ESTABLILSH DOWNTOWN FERNDALE AS THE FIRST CHOICE FOR SHOPPING, DINING AND SERVICES. • ORGANIZE AND PROMOTE SIGNATURE EVENTS ORGANIZE AND PROMOTE SIGNATURE EVENTS TO ATTRACT MORE USERS TO THE DISTRICT • PROMOTE ALL OF DOWNTOWN FERNDALE VIA RETAIL SPECIFIC EVENTS. • COMMUNICATE THE IMPORTANCE OF DOWNTOWN FERNDALE, ITS PROGRAMS, THE DOWNTOWN FERNDALE ITS PROGRAMS THE DEVELOPMENT PLAN & TIF
FYE 2013 GOALS• STIMULATE AND SUPPORT LOCAL BUSINESS STIMULATE AND SUPPORT LOCAL BUSINESS GROWTH AND DEVELOPMENT FOR DOWNTOWN FERNDALE.• RECRUIT & DIVERSIFY BUSINESS MIX &• INCREASE PROPERTY DEVELOPMENT & REDEVELOPMENT TO STRENGTHEN REDEVELOPMENT TO STRENGTHEN DOWNTOWN• TO MATCH PARKING INFRASTRUCTURE TO DOWNTOWN BUSINESS NEEDS WHILE PREPARING FOR FUTURE NEEDS OF MASS TRANSIT AND INTEGRATION OF NON TRANSIT AND INTEGRATION OF NON‐ MOTORIZED TRANSPORTATION.
FYE 2013 OBJECTIVES• Communication Community Building Advocacy Communication. Community Building. Advocacy.• Reinforce• Artwn – we will be featuring our creative culture we will be featuring our creative culture in all of our promotions this year, and will be the one stop shop for finding out Where is Art. In addition, th DDA ill b i t lli 10 dditi the DDA will be installing 10 sculptures l t for a two‐year stint and working with the DIA for replica painting installations. p p g• Update & Redesign www.downtownferndale.com• Create first mobile app/mobile web• Business Guide
FYE 2013 OBJECTIVES• Grow Volunteer Base & Community Outreach Grow Volunteer Base & Community Outreach• iDowntownFerndale Campaign• Support OSR Program Support OSR Program• Support Woodward Transit Planning• Support Parking System – Leading Multi‐space pp g y g p Meters • Update downtown Market Analysis utilizing new census data information d t i f ti• Create a Business Location Incentive Program & Entrepreneur Programs Entrepreneur Programs
FYE 2013 OBJECTIVES• Troy & Allen intersection reconfiguration Troy & Allen intersection reconfiguration improving traffic and pedestrian flow.• Bike‐ability ‐‐Install 6 on‐street bike racks and sharrows f h for West Nine Mile l• Wayfinding Phase III – Woodward Directional & Parking• Concept plans for W. Troy and Vester Streets• Pedestrian Alley Improvements Pedestrian Alley Improvements• Minor DDA Office upgrades improving Customer Service• Preliminary Engineering for W. Nine Mile ‐‐ Livernois to Pinecrest Streetscape Project
FOR ADDITIONAL INFORMATION ON THE DDA, ITS BUDGET AND SERVICES PROVIDED, ITS BUDGET AND SERVICES PROVIDED, PLEASE REVIEW THE FOLLOWING SLIDES
WHERE REVITALIZATION STARTED• The DDA was created by the City Council on July The DDA was created by the City Council on July 14, 1980• DDA’s primary purpose is to correct and prevent p yp p p deterioration and promote economic growth within Ferndale’s downtown business district. • City Established DDA TIF District In 1981 City Established DDA TIF District In 1981• Reinvestment Tool Dedicated to the Economic Growth of Downtown Ferndale Growth of Downtown Ferndale• The 1981 TIF Plan has been updated and amended three times in the past 30 years.
WHAT THE DDA DOES DDA DOESBusiness Start Up & Assistance• Provide New Business And/Or Welcome Packets That Include: – BUILD G t I f BUILD Grant Info – Applications For ZDR, BZA, Appearance Review, Sandwich Board Signage, Sidewalk Cafes – Information On Pertinent City Ordinances, DDA, City & County Resources, ADA Compliance, Market Analysis, Etc. – Information on Compactor Usage & Snow Removal – Contact Information For DDA • Assist With Permits, Applications, Zoning• Track and List Available Properties on Website/Luna Tech Track and List Available Properties on Website/Luna Tech • Provide Location Assistance
WHAT THE DDA DOES DDA DOESBusiness Start Up & Assistance• Provide Consultation Services & Insights• Offer Networking For Every Stage Business: – FernNet, For Established Businesses – IGNITE F N IGNITE, For New, Emerging Or Growing Businesses E i O G i B i – Ferndale First, For ALL Ferndale Businesses • FREE Marketing, Promotions & Consultations g,• Resource on State & Federal Financial Incentives and Business Planning
IMPACT OF THE DDA THE DDA• Increased Occupancy Rate by over 25% Rate by over 25%
WHAT THE DDA DOES DDA DOESPublic/Private Physical Improvements & MaintenancePublic/Private Physical Improvements & Maintenance• Streetscape Plans, Projects & Improvements• Landscape & Flower Installations & Maintenance• Planting Of More Than 40 New Trees On Woodward Ave Pl ti Of M Th 40 N T O W d dA• Design Guidelines & Façade Grants For Façade Improvements• Long Term Planning For Capital Improvement Projects• Wayfinding, Directional And Historical Signage• Develop Programs To Encourage Buy‐in By Businesses To Improve Their Visuals, i.e. Pimp Your Pot p• Encourage Environmental Sustainability With Financial Incentives
IMPACT OF THE DDA THE DDA• Physical Building Improvements Improvements – Since 2000 over 75% of downtown buildings downtown buildings rehabilitated
IMPACT OF THE DDA THE DDA• Environment Environment Improvements – Landscaping – Maintenance – Pocket Parks – Bike Racks – Benches – Banners – Holiday Decor
IMPACT OF THE DDA THE DDA• Complete Streets/Capital Improvements to Streetscapes, Infrastructure (See Capital Plan Streetscapes, Infrastructure (See Capital Plan List)
WHAT THE DDA DOES DDA DOESPromotions & MarketingPromotions & MarketingCommunicate Assets For Downtown Ferndale & Its Businesses• Regularly Distribute Press Releases & Media Alerts• M i t i &U d t 3S Maintain & Update 3 Separate Facebook P t F b k Pages with More ith M Than 4,300 Fans: Downtown Ferndale, Ignite & Fido Does Ferndale• Maintain & Update LinkedIn Twitter & Blog Maintain & Update LinkedIn, Twitter & Blog• Maintain & Update www.downtownferndale.com – More Than 13,000 Unique Visitors In A Given Month – Updates Include Business Listings, Events, Volunteer Opportunities, Etc• Eblast Newsletters To More Than 2000+ Consumers & Businesses B i – 2xs Per Month or More Depending on Month
WHAT THE DDA DOES DDA DOESPromotions & Marketing• Develop, Promote And Execute Several Major Downtown Events ie: Holiday Ice Festival, Pimp Your Pot, Fido Does Events ie: Holiday Ice Festival Pimp Your Pot Fido Does Ferndale• Promote And Collaborate With Third Party Vendors To Attract Independent Events For The Benefit Of The Entire City Independent Events For The Benefit Of The Entire City• Promote Events And Initiatives Of District Businesses, i.e. The Great Diaper Change At Modern Natural Baby, Rouge Make Over, Assembly Line Concert Over Assembly Line Concert• Develop Graphics, Print, Audio And Video Collateral For DDA‐ promoted Events And Activities• Engage Businesses To Participate In Events And Free Engage Businesses To Participate In Events And Free Opportunities To Benefit Their Business
IMPACT OF THE DDA THE DDA• A New Downtown Identity to be Proud Of
IMPACT OF THE DDA THE DDA• 36 DDA‐run Special Events & over 50 that we support and promote support and promote
WHAT THE DDA DOES DDA DOES Grass Roots Grass‐Roots Community Building• Recruit volunteers for jobs big and small b d ll• Train & honor volunteers p to make them partners and vested in their community• Engage non‐profits and Engage non profits and build partnerships for better business• Fundraise to leverage tax Fundraise to leverage tax dollars
IMPACT OF THE DDA THE DDA• Over 40 volunteers = Community Driven Programming to Meet Community Needs Programming to Meet Community Needs Value of DDA services to the community is over $747,000 per year.
DDA REVENUE BREAKDOWN Areas in Red and No Color Color Generate Levy OnlyGreen Shaded AreaGenerates TIF and LevyG d
DDA REVENUE FUNDS FYE 2012 DDA REVENUE FYE 2012 DDA REVENUE 16% Local TIF l3% County TIF 5% 1.3794 LEVY from TIF Area 61% 1.3794 LEVY from NON‐TIF 1 3794 LEVY from NON TIF 15% Area GRANTS, SPONSORSHIPS & FEES
WHAT IS TIF?• BONUS!! Oakland County & TIF REVENUE Other Taxing Authorities CITY COUNTY Invest Their Portion of I Th i P i f Increased Tax Revenue In TIF District. 22% – This Portion Would Otherwise Leave The City. • Equal to over @$100 000 Equal to over @$100,000 annually or more than $1 million in 10 years. 78%
VALUE ADDED VALUE ADDED Strengthening a Core St th i C• TIF Protects Taxpayers Area Benefits the y• Enables a City to meet City Master Plan goals Entire Community & E ti C it & and complete economic Improves All Property development initiatives de elopment initiati es Values V l with additional contributions from the contributions from the County and DDA that would otherwise not be available. il bl