FERNDALE DDAFYE 2013 BUDGET
2011 &                                                             11‐YEAR                                                ...
FYE 2012                                                  HIGHLIGHTSImplemented Implemented       Preserve                ...
FYE 2013            GOALSGOALS        2012
FYE 2013                                         GOALS• REFINE THE PICTURE OF WHAT THE DDA IS, ITS ASSETS,  REFINE THE PIC...
FYE 2013                                   GOALS• GUIDE BEST PRACTICES OF DESIGN IN  GUIDE BEST PRACTICES OF DESIGN IN   D...
FYE 2013                                    GOALS• STIMULATE AND SUPPORT LOCAL BUSINESS  STIMULATE AND SUPPORT LOCAL BUSIN...
FYE 2013                                           OBJECTIVES• Communication Community Building Advocacy  Communication. C...
FYE 2013                                       OBJECTIVES• Grow Volunteer Base & Community Outreach  Grow Volunteer Base &...
FYE 2013                                          OBJECTIVES• Troy & Allen intersection reconfiguration  Troy & Allen inte...
FOR ADDITIONAL INFORMATION ON THE DDA,     ITS BUDGET AND SERVICES PROVIDED,     ITS BUDGET AND SERVICES PROVIDED,   PLEAS...
WHERE                                       REVITALIZATION                                             STARTED• The DDA wa...
WHAT THE                                                 DDA DOES                                                DDA DOESB...
WHAT THE                                                    DDA DOES                                                   DDA...
IMPACT OF                           THE DDA                          THE DDA• Increased Occupancy   Rate by over 25%  Rate...
WHAT THE                                                                 DDA DOES                                         ...
IMPACT OF                                THE DDA                               THE DDA• Physical Building   Improvements  ...
IMPACT OF                        THE DDA                       THE DDA• Environment  Environment   Improvements   –   Land...
IMPACT OF                                         THE DDA                                        THE DDA• Complete Streets...
WHAT THE                                                   DDA DOES                                                  DDA D...
WHAT THE                                                     DDA DOES                                                    D...
IMPACT OF                                    THE DDA                                   THE DDA• A New Downtown Identity to...
IMPACT OF                                      THE DDA                                     THE DDA• 36 DDA‐run Special Eve...
WHAT THE                                  DDA DOES                                 DDA DOES  Grass Roots   Grass‐Roots  Co...
IMPACT OF                                                  THE DDA                                                 THE DDA...
DDA REVENUE                                 BREAKDOWN                         Areas in Red                            and ...
DDA REVENUE                                               FUNDS                 FYE 2012 DDA REVENUE                 FYE 2...
WHAT IS TIF?• BONUS!! Oakland County &            TIF REVENUE  Other Taxing Authorities             CITY    COUNTY  Invest...
VALUE ADDED                                  VALUE ADDED                           Strengthening a Core                   ...
DDA Budget presentation fye2013
DDA Budget presentation fye2013
DDA Budget presentation fye2013
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DDA Budget presentation fye2013

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Ferndale DDA budget presentation for Fiscal Year End 2013 (July 1, 2012-June 30, 2013.

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DDA Budget presentation fye2013

  1. 1. FERNDALE DDAFYE 2013 BUDGET
  2. 2. 2011 &  11‐YEAR STATISTICS 2011 11‐YEAR 11 YEAR $59,441,755  $1, 941,755  million  million reinvestment reinvestment 1330 Net New  86 Net New Jobs Jobs J b 32 Building  $468,455 in  Rehabilitations or  BUILD funds  Modifications  Disbursed 4100 Volunteer  17,647 Volunteer  Hours Valued at  Hours Valued at   $86,100 $86 100 $370,500 $370 500REDUCED VACANCY RATE FROM 30% IN 2000 TO LESS THAN 5% TODAY
  3. 3. FYE 2012  HIGHLIGHTSImplemented Implemented Preserve  Preserve Set the  Set the 34 New  34 New Parkmobile America  Course for  Businesses  Wayfinding the next 20  (20 Net) that  Phase I  years with  have  Installation &  I t ll ti & the TIF Plan  th TIF Pl improved the  i d th Virtual Tours Amendment Downtown  economy
  4. 4. FYE 2013  GOALSGOALS 2012
  5. 5. FYE 2013  GOALS• REFINE THE PICTURE OF WHAT THE DDA IS, ITS ASSETS, REFINE THE PICTURE OF WHAT THE DDA IS, ITS ASSETS,  ACCOMPLISHMENTS, GOALS AND NEEDS.• EMPOWER STAKEHOLDERS TO BE DIRECTLY INVOLVED  IN THE DDA FOR CONTINUAL GROWTH. IN THE DDA FOR CONTINUAL GROWTH• STABILIZE AND MANAGE THE FINANCES OF THE DDA BY  IDENTIFYING FUNDRAISING NEEDS AND  OPPORTUNITIES.• PROMOTE POSITIVE PERCEPTION OF DOWNTOWN  FERNDALE• TO MAKE DOWNTOWN FERNDALE ACCESSIBLE,  SUSTAINABLE, ENGAGING AND PREPARED FOR FUTURE  GROWTH, ALL PEOPLE AND MODES OF  GROWTH ALL PEOPLE AND MODES OF TRANSPORTATION.
  6. 6. FYE 2013  GOALS• GUIDE BEST PRACTICES OF DESIGN IN GUIDE BEST PRACTICES OF DESIGN IN  DOWNTOWN FERNDALE.• ESTABLILSH DOWNTOWN FERNDALE AS THE  FIRST CHOICE FOR SHOPPING, DINING AND  SERVICES. • ORGANIZE AND PROMOTE SIGNATURE EVENTS ORGANIZE AND PROMOTE SIGNATURE EVENTS  TO ATTRACT MORE USERS TO THE DISTRICT  • PROMOTE ALL OF DOWNTOWN FERNDALE VIA  RETAIL SPECIFIC EVENTS. • COMMUNICATE THE IMPORTANCE OF  DOWNTOWN FERNDALE, ITS PROGRAMS, THE  DOWNTOWN FERNDALE ITS PROGRAMS THE DEVELOPMENT PLAN & TIF 
  7. 7. FYE 2013  GOALS• STIMULATE AND SUPPORT LOCAL BUSINESS STIMULATE AND SUPPORT LOCAL BUSINESS  GROWTH AND DEVELOPMENT FOR  DOWNTOWN FERNDALE.• RECRUIT & DIVERSIFY BUSINESS MIX  &• INCREASE PROPERTY DEVELOPMENT &  REDEVELOPMENT TO STRENGTHEN  REDEVELOPMENT TO STRENGTHEN DOWNTOWN• TO MATCH PARKING INFRASTRUCTURE TO  DOWNTOWN BUSINESS NEEDS WHILE  PREPARING FOR FUTURE NEEDS OF MASS  TRANSIT AND INTEGRATION OF NON TRANSIT AND INTEGRATION OF NON‐ MOTORIZED TRANSPORTATION.
  8. 8. FYE 2013  OBJECTIVES• Communication Community Building Advocacy Communication. Community Building. Advocacy.• Reinforce• Artwn – we will be featuring our creative culture we will be featuring our creative culture  in all of our promotions this year, and will be the  one stop shop for finding out Where is Art.  In  addition,  th DDA ill b i t lli 10 dditi the DDA will be installing 10 sculptures  l t for a two‐year stint and working with the DIA for  replica painting installations.  p p g• Update & Redesign www.downtownferndale.com• Create first mobile app/mobile web• Business Guide
  9. 9. FYE 2013  OBJECTIVES• Grow Volunteer Base & Community Outreach Grow Volunteer Base & Community Outreach• iDowntownFerndale Campaign• Support OSR Program Support OSR Program• Support Woodward Transit Planning• Support Parking System – Leading Multi‐space  pp g y g p Meters • Update downtown Market Analysis utilizing new  census data information d t i f ti• Create a Business Location Incentive Program &  Entrepreneur Programs Entrepreneur Programs
  10. 10. FYE 2013  OBJECTIVES• Troy & Allen intersection reconfiguration Troy & Allen intersection reconfiguration  improving traffic and pedestrian flow.• Bike‐ability ‐‐Install 6 on‐street bike racks and  sharrows f h for West Nine Mile l• Wayfinding Phase III – Woodward Directional &  Parking• Concept plans for W. Troy and Vester Streets• Pedestrian Alley Improvements Pedestrian Alley Improvements• Minor DDA Office upgrades improving Customer  Service• Preliminary Engineering for W. Nine Mile ‐‐ Livernois to Pinecrest Streetscape Project
  11. 11. FOR ADDITIONAL INFORMATION ON THE DDA,  ITS BUDGET AND SERVICES PROVIDED,  ITS BUDGET AND SERVICES PROVIDED, PLEASE REVIEW THE FOLLOWING SLIDES
  12. 12. WHERE  REVITALIZATION  STARTED• The DDA was created by the City Council on July The DDA was created by the City Council on July  14, 1980• DDA’s primary purpose is to correct and prevent  p yp p p deterioration and promote economic growth  within Ferndale’s downtown business district. • City Established DDA TIF District In 1981 City Established DDA TIF District In 1981• Reinvestment Tool Dedicated to the Economic  Growth of Downtown Ferndale Growth of Downtown Ferndale• The 1981 TIF Plan has been updated and  amended three times in the past 30 years. 
  13. 13. WHAT THE  DDA DOES DDA DOESBusiness Start Up & Assistance• Provide New Business And/Or Welcome Packets That Include: – BUILD G t I f BUILD Grant Info – Applications For ZDR, BZA, Appearance Review, Sandwich  Board Signage, Sidewalk Cafes – Information On Pertinent City Ordinances, DDA, City &  County Resources, ADA Compliance,  Market Analysis, Etc. – Information on Compactor Usage & Snow Removal – Contact Information For DDA • Assist With Permits, Applications, Zoning• Track and List Available Properties on Website/Luna Tech Track and List Available Properties on Website/Luna Tech • Provide Location Assistance
  14. 14. WHAT THE  DDA DOES DDA DOESBusiness Start Up & Assistance• Provide Consultation Services & Insights• Offer Networking For Every Stage Business: – FernNet, For Established Businesses – IGNITE F N IGNITE, For New, Emerging Or Growing Businesses E i O G i B i – Ferndale First, For ALL Ferndale Businesses   • FREE Marketing, Promotions & Consultations g,• Resource on State & Federal Financial Incentives and  Business Planning
  15. 15. IMPACT OF  THE DDA THE DDA• Increased Occupancy  Rate by over 25% Rate by over 25%
  16. 16. WHAT THE  DDA DOES DDA DOESPublic/Private Physical Improvements & MaintenancePublic/Private Physical Improvements & Maintenance• Streetscape Plans, Projects & Improvements• Landscape & Flower Installations & Maintenance• Planting Of More Than 40 New Trees On Woodward Ave Pl ti Of M Th 40 N T O W d dA• Design Guidelines & Façade Grants For Façade Improvements• Long Term Planning For Capital Improvement Projects• Wayfinding, Directional And Historical Signage• Develop Programs To Encourage Buy‐in By Businesses To Improve  Their Visuals, i.e. Pimp Your Pot p• Encourage Environmental Sustainability                                           With Financial Incentives
  17. 17. IMPACT OF  THE DDA THE DDA• Physical Building  Improvements  Improvements – Since 2000 over 75% of  downtown buildings  downtown buildings rehabilitated
  18. 18. IMPACT OF  THE DDA THE DDA• Environment Environment  Improvements  – Landscaping – Maintenance – Pocket Parks – Bike Racks – Benches – Banners – Holiday Decor
  19. 19. IMPACT OF  THE DDA THE DDA• Complete Streets/Capital Improvements to  Streetscapes, Infrastructure (See Capital Plan  Streetscapes, Infrastructure (See Capital Plan List)
  20. 20. WHAT THE  DDA DOES DDA DOESPromotions & MarketingPromotions & MarketingCommunicate Assets For Downtown Ferndale & Its Businesses• Regularly Distribute Press Releases & Media Alerts• M i t i &U d t 3S Maintain & Update 3 Separate Facebook P t F b k Pages with More  ith M Than 4,300 Fans: Downtown Ferndale, Ignite & Fido Does  Ferndale• Maintain & Update LinkedIn Twitter & Blog Maintain & Update LinkedIn, Twitter & Blog• Maintain & Update www.downtownferndale.com – More Than 13,000 Unique Visitors In A Given Month   – Updates Include Business Listings, Events, Volunteer  Opportunities, Etc• Eblast Newsletters To More Than 2000+ Consumers &  Businesses B i – 2xs Per Month or More Depending on Month
  21. 21. WHAT THE  DDA DOES DDA DOESPromotions & Marketing• Develop, Promote And Execute Several Major Downtown  Events ie: Holiday Ice Festival, Pimp Your Pot, Fido Does  Events ie: Holiday Ice Festival Pimp Your Pot Fido Does Ferndale• Promote And Collaborate With Third Party Vendors To Attract  Independent Events For The Benefit Of The Entire City    Independent Events For The Benefit Of The Entire City• Promote Events And Initiatives Of District Businesses, i.e. The  Great Diaper Change At Modern Natural Baby,  Rouge Make  Over, Assembly Line Concert Over Assembly Line Concert• Develop Graphics, Print, Audio And Video Collateral For DDA‐ promoted Events And Activities• Engage Businesses To Participate In Events And Free Engage Businesses To Participate In Events And Free  Opportunities To Benefit Their Business
  22. 22. IMPACT OF  THE DDA THE DDA• A New Downtown Identity to be Proud Of
  23. 23. IMPACT OF  THE DDA THE DDA• 36 DDA‐run Special Events & over 50 that we  support and promote  support and promote
  24. 24. WHAT THE  DDA DOES DDA DOES Grass Roots  Grass‐Roots Community Building• Recruit volunteers for jobs  big and small b d ll• Train & honor volunteers  p to make them partners  and vested in their  community• Engage non‐profits and Engage non profits and  build partnerships for  better business• Fundraise to leverage tax Fundraise to leverage tax  dollars
  25. 25. IMPACT OF  THE DDA THE DDA• Over 40 volunteers = Community Driven   Programming to Meet Community Needs  Programming to Meet Community Needs Value of DDA services to the community is over  $747,000 per year.
  26. 26. DDA REVENUE  BREAKDOWN Areas in Red    and No  Color  Color Generate  Levy OnlyGreen Shaded AreaGenerates TIF and LevyG d
  27. 27. DDA REVENUE  FUNDS FYE 2012 DDA REVENUE FYE 2012 DDA REVENUE 16% Local TIF l3% County TIF 5% 1.3794 LEVY from TIF Area 61% 1.3794 LEVY from NON‐TIF  1 3794 LEVY from NON TIF 15% Area GRANTS, SPONSORSHIPS &  FEES
  28. 28. WHAT IS TIF?• BONUS!! Oakland County &  TIF REVENUE Other Taxing Authorities  CITY COUNTY Invest Their Portion of  I Th i P i f Increased Tax Revenue In TIF  District.  22% – This Portion Would Otherwise  Leave The City. • Equal to over @$100 000 Equal to over @$100,000  annually or more than $1  million in 10 years. 78%
  29. 29. VALUE ADDED VALUE ADDED Strengthening a Core  St th i C• TIF Protects Taxpayers Area Benefits the  y• Enables a City to meet  City Master Plan goals  Entire Community &  E ti C it & and complete economic  Improves All Property  development initiatives  de elopment initiati es Values V l with additional  contributions from the  contributions from the County and DDA  that  would otherwise not be  available.  il bl

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