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Council Presentation Feb22

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48220 Parking Community Forum Results Presentation to Ferndale City Council on Feb. 22, 2010

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Council Presentation Feb22

  1. 1. COMMUNITY FORUM RECAP<br />
  2. 2. GOAL<br />
  3. 3. GOAL<br /><ul><li>Educate Businesses, Residents & Visitors On:
  4. 4. Parking System
  5. 5. DDA’s Priorities
  6. 6. How To Stimulate And Support Local Business Growth And New Development For Downtown Ferndale
  7. 7. Creating A Community Paradigm Shift In The Way We View Parking, Use The System And How It Impacts The Community City-wide</li></li></ul><li>CALL TO ACTION<br />Address Parking Deficit & Management of System to:<br /><ul><li>Protect and Sustain Businesses
  8. 8. Improve Quality of Life for Residents
  9. 9. Stimulate Economic Growth</li></li></ul><li>DEMAND<br />
  10. 10. DEMAND<br />
  11. 11. City of Ferndale:<br />Owns Public Parking Lots<br />Owns & Manages the Auto Parking Fund which supports the Parking System<br />Issues Permits for Development<br />Rezones for Development<br />CITY AUTHORITY<br />
  12. 12. System Issue: $$$ Generated By Parking System DOES NOT ALL Go Into The Auto Parking Fund, Therefore Insufficient For Building A Parking Structure<br />Where Else Does It Go?<br /><ul><li>General Fund
  13. 13. Parking Lots Outside Of The Central Business District And DDA</li></ul>SYSTEM ISSUES<br />
  14. 14. COMPREHENSIVE PLANNING<br />
  15. 15. PLANNING CONSIDERATIONS<br />
  16. 16. <ul><li>Conducted a Parking Study in 2006
  17. 17. Conducted Parking Structure Site Analysis:
  18. 18. Withington Parking Lot 2007
  19. 19. City Hall Parking Lot 2009 – joint effort
  20. 20. Formed a DDA Parking Committee - October 2009
  21. 21. Reassessed Parking Deficit - December 2009
  22. 22. Tried Launching an Employee Shuttle Program
  23. 23. Found More System Issues with Parking Before this could be Accomplished</li></ul>DDA ACTION<br />
  24. 24. Joint Meeting with City on 12/7/09 for Parking System Improvements Needed<br />Council Presentation on 12/14/09 for Parking System Improvements Needed<br />DDA Parking 2010 Goals & Objectives Formally Adopted 1/22/10<br />DDA Resolution for Parking Priority Adopted 1/22/10<br />DDA ACTION<br />
  25. 25. <ul><li>3 Forums Held
  26. 26. Advertising/Publicity
  27. 27. Woodward Talk - Jan. 27 – 20,000+ Homes
  28. 28. DowntownFerndale.com website
  29. 29. Constant Contact EBlast – 1700+ Consumers
  30. 30. Ferndale Chamber of Commerce Member Eblast
  31. 31. Downtown Ferndale Facebook – 2700+
  32. 32. 100 Posters distributed downtown
  33. 33. 1000 Postcards hand distributed to businesses, residents
  34. 34. Ferndale DDA Press Release
  35. 35. Media Coverage in Daily Tribune, South Oakland Eccentric, Woodward Talk, Ferndale 115, The Detroit Free Press, 4 & 7
  36. 36. WFRN - Announced at January 25 City Council Meeting</li></li></ul><li>SURVEY & FORUM RESULTS<br />
  37. 37. SURVEY & FORUM RESULTS<br />
  38. 38. SURVEY & FORUM RESULTS<br />
  39. 39. Majority Solution - A Parking Deck <br />Improve Management Of Parking System<br />Improve Neighborhood Enforcement <br /><ul><li>Could Parking Enforcement Officer, Auxiliary Police Or The 15% From APF To PD Be Dedicated To This?</li></ul>Overflow Of Trash<br />In Favor Of Residential Parking Pass<br />Don’t Forget About Downtown Area Residents<br />SURVEY & FORUM RESULTS<br />
  40. 40. Dedicate Funds Collected By The Parking System To The Construction Of A Deck<br />Need A Multi-step Plan <br /><ul><li>Plan To Sustain Businesses During Construction</li></ul>SURVEY & FORUM RESULTS<br />
  41. 41. DDA Creating A Residential Advisory Committee Of The DDA’s Parking Committee <br /><ul><li>CALL TO JOIN: 248-546-1632 Or Info@downtownferndale.Com</li></ul>The DDA Is Investigating How It May Contribute And Find Resources For The Parking System<br />DDA Meeting With Planning Commission Regarding Parking & Payment-in-lieu Options<br />DDA ACTION<br />
  42. 42. <ul><li>Redirect Parking Ticket Revenue To Auto Parking Fund
  43. 43. Dedicated Account Line Item For Parking Deck Capital Improvement Project
  44. 44. Adopt A Payment-in-lieu Policy For Intensification Of Use In CBD
  45. 45. City Release Of An RFP For A Parking Structure And Financing Plan
  46. 46. Finding Additional Financial Resources Towards The Parking Structure To Help Auto Parking Fund Become Self-sufficient In Sustaining The Annual Bond Debt
  47. 47. Add The DDA’s Parking Chairperson To Its Committee, Representing The Businesses And Residents Who Serve On Our Committee. </li></ul>BUDGET CONSIDERATIONS<br />

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