Presentation at the International Conference on Science Communication Hubert Curin, at Nancy (France), of the project of videoblog Ciència UJI TV http://blogs.uji.es/cienciatv/en/

1. Ciencia uji tv
The multilingual videoblog as an
opportunity before the new challenges of
scientific communication: the case of
Ciència UJI TV
Dr. Francisco Fernández Beltrán fbeltran@uji.es
Rosana Sanahuja Sanahuja sanahujr@uji.es
Lourdes Pascual Gargallo lpascual@uji.es

2. A NEW SETTING FOR
THE PUBLIC
COMMUNICATION OF
Dramatic rise ofSCIENCE time)
the Internet (users &
Consolidation of the web 2.0
Expansion of the audio-visual content
The combination of both trends indicates that
audiovisual formats are set to dominate the future of
Internet communication (Marshall, 2012)

3. The present and the
future
“Visual Networking Index” (Cisco, 2012):
2015 will be 3,000 million Internet users (40%
population), with 3 devices with access to the
Internet per person and an average bandwidth of 28
Mb/s
The video consumption will reach a million minutes
per second, equivalent to 674 days.
Now 75% of consumers use audiovisual
communication

4. Opening new
communication routes
Spanish Foundation for Science and Technology
(FECYT),
Network of Scientific Culture Units
The objective is not only to bring new knowledge
closer, but also to make in an innovative way, so that it
can be easily understood by all members of the public
and, at the same time, be attractive and interesting.

5. Ciència UJI TV
videoblog

6. Ciència UJI TV
videoblog
Content: Scientific News, Science Diffusion and
Training in Scientific Communication
Multilingual: Spanish, Catalan and English
Wordpress with WPML plugin
61 labels

7. Ciència UJI TV
videoblog
Production system
2 journalists from the UCC+i in co-ordination with the
rest of the Communication and Publication Service
staff
6 technicians from the Audiovisual Production Unit and
with a technician responsible for linguistic advice,
translating the content into English and to supervise
the texts in Catalan and Spanish.

8. Ciència UJI TV
videoblog
For greater content visibility, the videoblog is link to
the Ciència UJI TV section on the Universitat Jaume
I channel on YouTube.
Facebook and Twitter
Spanish platform SINC
Alphagalileo, the European agency
Universitat Jaume I’s own website.

9. Ciència UJI TV
videoblog
From December 2011 to June 2012:
172 videos have been broadcast
66 correspond to the Spanish version
66, Catalan
38, English (60%)

10. Ciència UJI TV
videoblog

11. Ciència UJI TV
videoblog

12. Good practice proposal
Audovisual production increases audience
interaction by more than 38%. The number of
interactions on social networks goes up from 7.7 to
10.66 for content depending on whether it is
information alone or is accompanied by a video.
Interaction space is fundamentally that of
social networks. The highest number of
interaction, particularly comments, is on Facebook,
followed by Twitter, way ahead of the videoblog itself,
which barely receives comments.
Publishing in several languages increases the
worldwide audience.

13. YouTube continues to be the preferred centre
of access for audiovisual content. The majority
of hits come from the YouTube channel, as the videos
need to be available not only via the videoblog, but
should be accessible from the main worldwide browser
for audiovisual content.
The broadcasting of content has to be done via
as many sites as possible in order to increase
the audience. Simply publishing the audiovisual
content on the blog alone is not enough, but should be
supported by its publication on YouTube and its
broadcasting via social network sites.

14. Thanks
http://blogs.uji.es/cienciatv/