Ciència UJI TV: a multilingual videoblog to communicate science
Ciencia uji tv The multilingual videoblog as anopportunity before the new challenges of scientific communication: the case of Ciència UJI TV Dr. Francisco Fernández Beltrán firstname.lastname@example.org Rosana Sanahuja Sanahuja email@example.com Lourdes Pascual Gargallo firstname.lastname@example.org
A NEW SETTING FOR THE PUBLICCOMMUNICATION OFDramatic rise ofSCIENCE time) the Internet (users &Consolidation of the web 2.0Expansion of the audio-visual contentThe combination of both trends indicates thataudiovisual formats are set to dominate the future ofInternet communication (Marshall, 2012)
The present and the future“Visual Networking Index” (Cisco, 2012): 2015 will be 3,000 million Internet users (40% population), with 3 devices with access to the Internet per person and an average bandwidth of 28 Mb/s The video consumption will reach a million minutes per second, equivalent to 674 days.Now 75% of consumers use audiovisualcommunication
Opening newcommunication routesSpanish Foundation for Science and Technology(FECYT),Network of Scientific Culture UnitsThe objective is not only to bring new knowledgecloser, but also to make in an innovative way, so that itcan be easily understood by all members of the publicand, at the same time, be attractive and interesting.
Ciència UJI TV videoblogContent: Scientific News, Science Diffusion andTraining in Scientific CommunicationMultilingual: Spanish, Catalan and EnglishWordpress with WPML plugin61 labels
Ciència UJI TV videoblogProduction system2 journalists from the UCC+i in co-ordination with therest of the Communication and Publication Servicestaff6 technicians from the Audiovisual Production Unit andwith a technician responsible for linguistic advice,translating the content into English and to supervisethe texts in Catalan and Spanish.
Ciència UJI TV videoblogFor greater content visibility, the videoblog is link to the Ciència UJI TV section on the Universitat Jaume I channel on YouTube. Facebook and Twitter Spanish platform SINC Alphagalileo, the European agency Universitat Jaume I’s own website.
Ciència UJI TV videoblogFrom December 2011 to June 2012: 172 videos have been broadcast 66 correspond to the Spanish version 66, Catalan 38, English (60%)
Good practice proposal Audovisual production increases audienceinteraction by more than 38%. The number ofinteractions on social networks goes up from 7.7 to 10.66 for content depending on whether it isinformation alone or is accompanied by a video. Interaction space is fundamentally that ofsocial networks. The highest number ofinteraction, particularly comments, is on Facebook,followed by Twitter, way ahead of the videoblog itself,which barely receives comments.Publishing in several languages increases theworldwide audience.
YouTube continues to be the preferred centreof access for audiovisual content. The majorityof hits come from the YouTube channel, as the videosneed to be available not only via the videoblog, butshould be accessible from the main worldwide browserfor audiovisual content. The broadcasting of content has to be done viaas many sites as possible in order to increasethe audience. Simply publishing the audiovisualcontent on the blog alone is not enough, but should besupported by its publication on YouTube and itsbroadcasting via social network sites.