Croatian Radio Television's mission is to serve the Croatian audience with high-quality programs that inform, educate, and entertain. It aims to become a fully integrated multimedia organization that delivers dynamic content across all platforms. This requires producing more content with fewer resources, adopting new technologies, and ensuring staff have multimedia skills. The organization must transition from an outdated model to a modern, functional structure with new training programs to develop skills for the digital age such as writing, photography, and social media.

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2. OOUURR MMIISSSSIIOONN
Croatian Radio Television is the only
public service media in Croatia.
Its mission is to serve Croatian audience
with high quality programmes which
inform, educate and entertain

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• Become a functionally integrated multimedia
organisation with fully digitised archives, improved
production and business processes
• Deliver dynamic high quality programme on all the
platforms to reach for audience on all devices
• To encourage personnel and technological
development

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• Produce more of high quality content with less
manpower
• To adopt and adapt to new technologies
• Multiplication of Skills: bridge the gap from Mono
to Bi- to Tri to Multimedia Skills

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Image courtesy of obleto from Flickr under Creative Commons

7. OOUUTTDDAATTEEDD OORRGGAANNIISSAATTIIOONN
Outdated organisation per media

8. NNEEWW OORRGGAANNIISSAATTIIOONN
A modern multimedia functional
organisation

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10. Digital is living, evolving,
limitless
Digital news is a constantly updated, changed,
moved, developed ongoing conversation and
collaboration
“It is a return to the pre – Gutenberg state which
fixed the news in a fixed format to the previous
ways news had been passed around as unfiltered,
multidirectional exchange of information as if you
went to the agora after lunch in the town square of
the Ancient Greece”
Dick Costolo, CEO of Twitter

11. Open web helps build interaction
with (former) audience
A new era journalist is a part of the web
ecosystem and puts the
reader/listener/viewer at the heart of
his/her creation

12. Content and technology
To produce impactful and innovative digital journalism
everybody in the production chain have to work together
to create quality content for all platforms that will engage
audience
Job descriptions overlap, no more clear division
Multi - competences count!
Innovation comes from collaboration (Antoine Laurent, GEN’s
deputy director) Global Editors Network

13. The feed dominates online
contents consumption
News older than 10 seconds is old news!
Video sharing on Vine surpassed 40 million
registered users!
Twitter topped 200 million users!

14. The Age of the Platform
Before deciding what comes first in digital, media outlets must figure
out right production workflows
Content remains the king
IT based production facilitates creativity, content production and
distribution!
Never forget “old school” . Reliable, high quality, impartiality and
relevant journalism of public interest available anytime anywhere!
 The digital environment help us reach the audience in ways we could
not imagine before
New age journalism becomes participatory and engaging

15. What Skills for the Age of the
Platform
New positions continuously emerge and evolve which
reflect changes in how news is produced and consumed
That demands a Digital First curriculum to teach a modern
journalism:writing, photography, and editing, reporting from
the field using mobile device or tablet, graphic design with
a focus on web and mobile delivery, social media techniques
Curricula should reflect the future of the media not its past

16. The new converged Newsrooms

17. Whole life learning in a modern
media house is a must
 On the job training
 Constantly developing
new workflows – new
competences
 Learning from the best
among peers: a
championship model
 Learning from the best
in industry, a constant
benchmarking
 Learning from the
specilized training
providers
 Becoming a digitally
taught if not digital
native
 Taking onboard
digitally natives

18. Whole life learning in a modern
media house is a must
 constantly updated
internal curricula
 continuous workforce
renewal:generation Y
 onboarding
programmes and
youth employability
schemes through
structured
apprenticeships and
projects
 Developing closer
cooperation with
training providers for
cutting edge contents
in order to build and
update media-relevant
curricula

19. Challenges of Skills on Wheels
 Show must go on
24/7: it is hard to
find time to teach
and learn
 Operational daily
issues
 The best ones are
always overloaded

20. 2014 reflected, bye bye analogue
 Internal multimedial
training for
correspondents
 Mobile jurnalism training
MoJo: shooting with a
mobile phone
 Internal training for
tapeless production in
HRT regional centres
 e-learning pilot:kick off
October 2014.
 e-accessiblity of
programme contents for
hard of hearing and with
impaired vision: kick off
2015
 Mobility schemes
through LDV
 Apprenticeships
(Faculties, secondary
schools)
 Internal leadership
programmes
 A pilot interactive web
documentary
 Eurovision Academy
capacity building
programme

21. Future reflected
 Obligatory curricula for
all the professionals
 Know-how pages
 Media excelence center
 Summer media Academy
 HRT Academy is out there,
come and join us
Facebook
https://www.facebook.com/
EduCentre
Twitter
https://twitter.com/EduHRT
You tube
http://www.youtube.com/watch
?v=lBBWxr7ySUQ
http://www.youtube.
com/watch
?v=bqoyUE70UUc
Fliboard
http://flip.it/YXEnd