Report of Savores - Flavors of Zamboanga

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Savores
(Flavors)

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Background
 Launched in April 2016 at Centro Latino, Paseo del Mar,
Zamboanga City
 Organized by Department of Tourism in partnership with City
Government of Zamboanga and Hotel and Restaurant
Association of Zamboanga City
 The initiation led to the improvement of Culinary Tourism of
Zamboanga and promotion as a product of Zamboanga City

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Rationale
 The Flavors of the Philippines is an annual major event of the
Department of Tourism showcasing the country’s authentic
regional cuisine. The local cuisine is a trend in Philippine
Tourism which gives any tourist a reason to visit a certain place.
In Zamboanga City, there exist the so called Culinary
/Gastronomy tour ( a tourism product , developed by the City
Tourism Office ).

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Objectives
Savores 2016
 To encourage Food Exhibitors in the preparation of
authentic local cuisine
 To actively involve the local restaurateurs in the
promotion of Zamboanga City through Culinary Tour;
 To promote the Culinary Experience to the visitors and
locals as well
 To provide a venue for exposure ( of global standards )
with regard our local cuisines.
Savores 2017
 To promote culinary tour products in Zamboanga City
 To help increase local and international travelers’
awareness and change their perception of Zamboanga
 To encourage Food Exhibitors in the preparation of
authentic local cuisine and develop new dishes using
local available ingredients.
 To actively involve the local restaurateurs in the
promotion of Zamboanga City culinary experience.
 To highlight farm products and other SMEs of
Zamboanga City.
 To educate young entrepreneurs and aspirant chefs of
the latest trends in culinary arts and preservation of
food heritage.

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Concept
 Promotion of Savores Event at Madrid Fusion Manila
 One (1) day activity featuring unique culinary experience. A fusion
of Chavacano- Hispanic cuisine, Chavacano-Chinese cuisine and
Traditional Muslim cuisine all in one event with exciting cultural
performances
 Culinary Showcase and on-site food selling featuring the iconic
delicacies of Zamboanga

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Partnership Commitments
 In the last two (2) years, Savores 2016 and Savores 2017, the
partners of the project agreed in following commitments:
Departement of Tourism IX City Government of
Zamboanga
Hotel and Restaurant
Association of Zamboanga
• Physical Set-up (audio, lights
and LED Screen)
• Media Mileage , Media Tour
(from Manila, Food Writers and
Bloggers)
• Savores Tour (Culinary Tour) for
Media
• Hosting of Meals for VIP guests
• Tokens and Promo Collaterals
• Free Use of Centro Latino
• Fuel for Power generator in case
of emergency
• Electric charge for use during the
event
• Invitation of Local Officials
• Invitation of Exhibitors
• Media mileage (local)
• Security
• Program of Activities
(Demonstration and Product
Selling)
• Ingress / Egress Logistics
• Exhibitors
• Event Promotion
• Sponsorship of Meals for
Workforce (City General
Services Division and PNP)

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Exhibitors
Savores 2016 Savores 2017
Alavar Seafood Restaurant Alavar Seafood Restaurant
Bay Tal Mal Restaurant Bay Tal Mal Restaurant
South Avenue Grill South Avenue Grill
Big Dawgs Restaurant Garden Orchid Hotel
Chinitos Restaurant Bistro Fellini
Chowtime Cuisine Antonios Restaurant
Planet Vegis Restaurant Greens En Grill
Carls by Chef Mikoy Boz Café and Restaurant
Tribeca Modern Kitchen
Mel’s the Grill King
Anika Beverage Company
Ritchjoy Marketing
Savoroso Beverage Inc.
Total- 8 establishments Total- 13 establishments

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Metrics
Sellers / Buyers Savores 2016 Savores 2017 % Increase
Restaurants 8 10 20%
Food manufacturer and distributor 0 3 300%
Travel Blogger and Media 2 9 78%
On-site Sales generated by
exhibitors
Php. 80,000.00 Php. 300,000 73%
Foot traffic 800 1,500 47%
Pricing of products Php. 100- 150.00 Php. 100- Php. 250
Tour Products (Post event) May to
December
Data to be provided by Tour
Operator

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Media
Mileage

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Savores 2016 “The Launch”

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Savores 2017

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Invited Media and Guests
Savores 2016 Savores 2017
1. Mickey Fenix- Philippine Daily Inquirer
2. Kathy Moran- Philippine Star
DOT MDG
1. Dir. Verna Buensuceso
2. Ms. Pamela Samaniego
PACEOS
1. Marissa Nallana
2. Marje Davantes
1. Ms. Clang Garcia- Food Holiday PH
2. Ivan Henares
3. Kara Santos- Travel Up
4. Melo Villareal- Out of Town Blog
5. Jonathan Espina- Jon to the World
6. Rod Acuzar - Just Go Pilipinas
7. Allandale Anteneo- the Utopian
Wanderer
8. Mark Go- Nomadic Experiences
9. UJ Almocera- Ujalmocera.com

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Savores 2017

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Benefits Realized / ROI :
Actual benefit:
 Promotion of Culinary bounties of Zamboanga through write-ups from national media and
travel bloggers.
Long term benefit:
 Increase of arrivals on from 3rd quarter of 2017 up to summer 2018
 Increase of Sales among exhibitors who joined the Savores 2017 event. Expected 5-10%
increase
 Development of Culinary Tour Packages among DOT Accredited Travel and Tour Operators
 Increase market awareness and change of perception of Zamboanga through social media
postings and write-ups provided by media invitees
 Increase of number of food exhibitors in 2018

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Lessons / Äha Moments
Savores 2017
 Long campaign of event- six (6) months promotion prior the
event
 Invite National and International Chef
 Thorough Planning for missed out details i.e. ground managers,
entertainment, lighting, and program

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Recommendations: Strategic / Tactical
Savores 2017
 Open invitation for other Provinces and Cities of Region 9
 More Food Exhibitors
 “Food Hopping” among local restaurants as an activity for two
(2) months
 Highlight on-site Culinary Events i.e. Sunday Buffets and
themed-buffets

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Muchisimas
Gracias!