Customer journey Ad Network

1. Munch Ado
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Company Introduction
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2. Munch Ado: Company Profile
Munch Ado is the only fully integrated advertising, search and e-
commerce platform for the restaurant industry in the US.
What is Munch Ado?
Munch Ado has an advanced consumer engagement platform
that tracks online behavior and crafts unique, post-transaction
messaging to turn consumers into lifetime customers.
What does Munch Ado do?
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3. Who Is Our Audience?
Average Time on Site: 6:10
Millennials Average Time on Site: 12:10
They frequent mid to high-level
restaurant. Spend $100-200 for a
meal for two.
22% have vacationed in the past
3 months
Will eat out 2-3/week.
10% have purchased
beer/wine/liquor online
33% have cooked less than 3
dinners for themselves in past 7
days
26% have had an alcoholic
beverage in past 7 days
Avoids fast food and will pay a
little extra for good food from a
well known restaurant.
Shopping Behavior Dining Behavior
25-34 years old
White, Latino, Black
HHI $55,000 - $95,000
Demographics
68% tried “Quick Service
Restaurants”
50% tried “Full Service
Restaurants”
27% have visited bar/club in last
30 days
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4. Why This Audience Matters
Go out to eat more
than 3 times/week
View food as
entertainment and self-
expression
43% of every dollar
spent on food is spent at
restaurants
Vodka is the hard liquor or
choice for millennials with
Rum and Tequila at
number 2
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Consumed 159.6 million
cases of wine in 2015
(42% of all wine
consumed in the US)
• 68% will ask friends before selecting a
restaurant
• Spend more than 3 hours/day on
social media
• Alcohol brands’ social videos have
been viewed more than 5 million times
in a quarter by millennials

5. Advertising At Point of Search
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Munch Ado is the only platform to serve ads at the point of search and target based on search and context to help consumer
make decisions faster.
Searching for Mexican
cuisine brings up an ad that
can expand the dining
experience to include a
beverage or visit a
restaurant that has similar
choices.

6. Consumer
visits a
restaurant and
sees branded
collateral (i.e.
flyers,
coasters,
placemats etc.)
Consumer gets
retargeted, included in
the loyalty program
and given perks.
Consumer gets
targeted a display ad
Consumer gets retargeted an
ad based on behavior
exhibited (i.e. ordered online,
placed a reservation and
visited restaurant etc.)
Consumer executes a
transaction on Munch Ado.
Consumer visits
website
Consumer Touchpoints
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7. From Online to Offline and Back Online
Munch Ado engages your
audience online as well as
offline through partnering
with restaurants and creating
branded collateral to be
shared with diners on premise and
continue the messaging well
beyond the online medium.
This in-store engagement is unique to the Munch
Ado platform and made available
to its corporate sponsors.
Munch Ado creates
a 360º marketing
initiative that
engages the
consumer through a
smooth, continuous
journey to their
dining and drinking
experiences.
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8. The Munch Ado Media Network - Audience
ExtensionLifestyle Websites Influencer Marketing
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IMWITHHER

9. Munch Ado is unique among programmatic companies Is our approach to programmatic and client service with senior
leadership working on your account and our proprietary processes and customized campaign measurement
capabilities.
AN INDEPENDENT DIGITAL MEDIA TRADING INNOVATOR THAT IS REINVENTING PROGRAMMATIC BUYING AND SELLING.
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PERU TOURISMMUNCH ADO
‣ Munch Ado is powered by the largest DSP platform.
‣ It precisely identifies prospective and in-market audiences, values available ad inventory on a per-impression basis,
and executes trades at the right price for the advertiser in real time.
‣ Reporting is available in-market and at campaign end with 100% end-to-end auditability and accountability.
‣ Access to all major data partners, most exchanges (50+) 350B impressions per day and advanced targeting
capabilities.
‣ Our focus is on measurement, with the goal of improving the client’s capability to measure and attribute activity,
leading to sales.
‣ Unique blend of disciplines to plan, execute measure, analyze, and optimize digital ad campaigns that deliver relevant
messages to a precisely targeted audience.

10. The Process
Munch Ado looks at media buying as constant optimization. Using both our experience and data, our buying process will be monitored
to de-prioritize low-performing audiences while optimizing top performing segments and finding new prospects and audiences to target.
REPEAT.
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CREATE
ads for multiple media ad formats (display,
video, social and mobile) using best practices
and past performance. Tag relevant creative
and destination URL’s
Plan A BUDGET
for digital ad campaigns and develop media and
measurement plan with testing calendar.
DEVELOP
an advertising plan to reach target audience
segments with performance projections based
on client benchmarks
INTEGRATE
advertisers target profile, CRM campaigns
and website (first-party) data with
technographic. Behavioral, contextual, and
demographic (third-part data).
ASSEMBLE
audience segments in DMP based on
business needs. Create modeled and Look-a-
Like segments based on visitor and customer
data files.
ADVISE
future campaigns by consolidation
campaign data into XES DMP to
generate new models
OPTIMIZE
campaign performance, test
additional audience segments, shift
budgets, revise benchmarks, and
identify allowable for each segment
ANALYZE AND REPORT
Monitor activity, spending and
campaign results against KPI”s.
Plan and budget in real time
EXECUTE
using the platform to buy guaranteed
and RTB programmatic media
THE
PROCESS
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PERU TOURISMMUNCH ADO

11. Audience Buying
Re-target past
visitors,
customers and
CRM database
to resell, upsell,
remind, etc
Develop a “Look-A-Like” model
with traits of people who
previously expressed Interest
and then target against it
Audience Buying Focuses on segments
aligned With your targets
Prospecting identifies audiences that may serve as the
best target for the campaign
Re-targeting
General Audience
Fits Converter Profile
AUDIENC
E
METHODAudience Buying Funnel
Prospecting
“Look-A-Like” Modeling
Behavioral Tendencies
Abandonment
Converters
Interest in Brand/Intenders
The Approach
Munch Ado’s media strategy generally assumes the below funnel and leverages each stage for its data and
audience. Each part of the process informs the next:
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PERU TOURISMMUNCH ADO

12. The Munch Ado Media Network - Reach
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Munch Ado Network 241 sites
Uniques Comp
Gross Uniques Millenials 42,730,000 100%
Male Millenials 19,484,880 45.6%
Female Mill. 23,245,120 54.4%
50K+ Mill. 23,202,390 54.3%
100K+ Mill. 7,392,290 17.3%
Quick Service Restaurant (last 7 days) 29200000 68.3%
Full Service Restaurant (last 30 days) 21300000 49.8%
Entertain at home (last 30 days) 14900000 34.8%
Vacation last 3 months 9600000 22.4%
<3 Dinners prepared by self (last 7 days) 14100000 33.0%
5+ Dinners prepared by self (last 7 days) 17900000 41.9%
Visit Bar/Club (last 30 days) 11700000 27.4%
Gourmet Cooking 11200000 26.2%
Alcoholic Beverage (any last 7 days) 11019000 25.8%
Groceries - purchased online 7900000 18.5%
Beer/Wine/Liquor purchased online 4400000 10.2%
Munchado Average time spent 6:10
Millenials Time on site 12:10
Returning traffic 0.33
Average sessions per month 1.5
Additional Data points
Transact Online 32100000 75%
Electronic equipment purchased last 12 months 23600000 55%
Intent to purchase new car/truck next 12 months 22500000 52.80%
Grocery decision maker 22400000 52.30%
Access Internet from school 13500000 31.60%
Access Internet 5+ times per week 40400000 94.60%
Game online 10000000 23.50%
Game console (own) 20700000 48.40%
Engaged last 12 months 5%
Expect Child last next 12 mths 16%
Starting College/grad school 13%
Children < 2 in HH 9%
Audience List Uniques
BlueKai » In-Market » Travel » Hotels & Lodging » Locations » International » Latin America448872
BlueKai » Branded Data » AddThis » Premium » Food » Cuisine » Mexican 2801993
AddThis - US - Premium » Hispanic » Business » Occupation 3177075
eXelate » B2BX » Prosumer » Business Professionals » Hispanic Business Professionals20675604
Cuebiq » Demographic » Ethnicity » Hispanic or Latino 3011989
Stirista » Hispanic Business Owners 85630
Stirista » Hispanic Households with Children 3311293
Acxiom - US » ACXM Lifestyle » Personicx » Hispanic Cluster » 07 - Prosperous Traditions373644
Acxiom - US » ACXM Lifestyle » Personicx » Hispanic Cluster » 08 - Planting Roots 535221
Acxiom - US » ACXM Lifestyle » Personicx » Hispanic Cluster » 23 - Expanding Horizons416353
Acxiom - US » ACXM Lifestyle » Personicx » Hispanic Cluster » 30 - Suburban Stability 341591
Acxiom - US » ACXM Lifestyle » Personicx » Hispanic Cluster » 33 - Urban Independents269238
Acxiom - US » ACXM Lifestyle » Personicx » Hispanic Cluster » 34 - Middle Earners 362734
Acxiom - US » ACXM Lifestyle » Personicx » Hispanic Cluster » 37 - Traditions & Work 260062
Acxiom - US » ACXM Lifestyle » Personicx » Hispanic Cluster » 45 - Urban Start-ups 184750
Acxiom - US » ACXM Lifestyle » Personicx » Hispanic Cluster » 47 - Traveling Light 430731
Cross Pixel <> US Hispanic » Education (Cross Pixel) 4283124
Cross Pixel <> US Hispanic » Shopping - Fashion & Beauty (Cross Pixel) 3189508
BlueKai » Branded Data » Cuebiq » Mobile Audience » Dining » Casual Dining Frequent Dine3614869
E-Tech » Hispanic Country of Origin » MEXICO 4228785
Kantar » SHOPCOM CPG BUYER FLAGS » ETHNIC FOODS » HISPANIC DINNERS & SAUCES » MISS281459
Datastream Group>Ethnic Hispanic Country Origin>Mexico 2642615
Dataxpand - Interest - Sports - Soccer/Futbol - Guadalajara » Mexico 15476806

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17. Next Steps?