Venga Venga Chula Vista Destination Guadalajara PR Project Recap
1. Venga Venga Chula Vista Destination: Guadalajara Menu PR Recap
Mar. 9 – Apr. 9, 2015
Presented by Contour PR + Social
2. Public Relations Monthly Recap
The following are highlights of actions taken by Contour PR + Social on behalf of Venga Venga Chula
Vista between the dates of Mar. 9 and Apr. 9, 2015. Media highlights are recorded on the following
pages.
• Composed and distributed a press release to introduce Venga Venga’s Destination Menu to local
foodie and lifestyle media.
• Invited targeted media persons to Venga Venga to experience the Guadalajara menu Media visits
during this project included writers/editors from the following media outlets (media invitations
extended well beyond this list).
San Diego Magazine
Where San Diego Magazine
Zagat San Diego
SanDiego.org
Thrillist San Diego
San Diego Dining Dish
SipSavorSeeSD.com
JinxiEats.com
Kirbie’s Cravings
Whitney Bond/Little Leopard Book
Various foodie freelancers from Dining Out SD, SeriousEats.com and more
• In addition to invitations to dine, Contour PR + Social also sent the Venga Venga team emailed
reminders prior to every media guests’ visit to the restaurant to ensure it was top of mind with
staff.
• Pitched Rochard Sandoval/Venga Venga to appear on local news stations to promote the new
Destination Menu; secured a morning news segment on FOX 5 San Diego and subsequently
coordinated and attended this news appearance.
• Invited additional foodie media in to Venga Venga during Richard Sandoval’s time in San Diego;
no media were able to attend (though many visited at a later time to experience/review the
Destination menu, as listed above).
• Advised the Venga Venga team on best social media practices regarding San Diego Magazine’s
annual Best Restaurants survey.
• Requested Destination menu recipes to pitch to media; client did not provide this item and as a
result Contour PR + Social was unable to pitch recipes to media.
• Worked with the Venga Venga team to determine Easter dining specials and advised on securing
details in time to pitch media; no Easter specials were created outside of Venga Venga’s regular
brunch, and information was received on short notice, resulting in a very limited amount of
Easter pitching.
4. Media Placement: Eater San Diego
Full article: http://sandiego.eater.com/2015/3/13/8203439/bottega-
americanos-weekly-chef-shuffle-at-100-wines
5. Media Placement: Where San Diego
Full article: http://wherela.com/blog/2015/03/18/restaurants-savor-the-flavor-of-
guadalajara-at-venga-venga/
6. Media Placement: Zagat San Diego
Full article: https://www.zagat.com/b/san-diego/venga-venga-unveils-guadalajara-
inspired-
This article also appeared in a Zagat San Diego newsletter, viewable here:
http://links.zagat.com/YesConnect/HtmlMessagePreview?a=zi5fZ-vxHRqrO76tqoU0b1aE
7. Media Placement: Thrillist San Diego
Full article: http://www.thrillist.com/eat/san-diego/underrated-san-diego-restaurants-you-
must-try
This article also appeared in a Thrillist San Diego newsletter, viewable here:
http://links.thrillist.com/view/54b60e91897e2c62768b8de62j6qg.fwv8/362419df
11. Media Placement: Little Leopard Book
Full article: http://littleleopardbook.com/2015/04/07/cilantro-lime-pesto-risotto/
12. Media Placement: Little Leopard Book
Full article: http://littleleopardbook.com/2015/04/06/cilantro-lime-pesto-recipe/
13. Media Placement: Times of San Diego
Online article: http://timesofsandiego.com/life/2015/03/30/where-to-go-for-a-perfect-
easter-sunday-brunch-in-san-diego/
14. Media Placement: Additional Expected Media
In addition to the previous media placements, Venga Venga Chula Vista is also expected to
appear in the following media outlets (not shared previously as these issues/articles have
not yet been published):
• San Diego Magazine (May issue)
• San Diego Home/Garden Lifestyles Magazine (June issue)
• Kirbie’s Cravings food blog
• JinxiEats.com food blog
15. Social Media Highlights
The following are social media shares by local media as a result of public relations efforts.
