1. Film Noir Audience Profile
BY CALLUM ARMSTRONG

2. Affecting Factors
Decide which audience type to target and consider
these factors:
 Age
 Gender
 Status (lower/middle/upper class)
 Location
 Marital/family status

3. Psychographics
Consider the psychographics of the target audience,
these include personal attributes, such as:
 Hobbies/interests
 Personality
 Lifestyle
 Behaviour

4. Primary Audience - Males aged 15-30

5. Primary Audience Factors
 Middle to Upper Class
 English speaking countries (UK, USA, Australia etc.)
 Single or Married
 Fan of action/thriller genre

6. Secondary Audience – Females aged 15-30

7. Secondary Audience Factors
 Middle to Upper Class
 English speaking countries (UK, USA, Australia etc.)
 Single or Married
 Possibly accompanying boyfriend to see the film?
 Fan of romance genre