The document discusses branding and how to build a personal brand. It emphasizes consistency, defining values, and positioning yourself as the best in your field. It encourages opening a brand blog, publishing books, coaching others, and billing clients to promote your brand. The overall message is on the importance of branding yourself and marketing your expertise to achieve success.

1. Are You Branded? Copyright by James Chung 2008

2. What is YOU ? Copyright by James Chung 2008

3. Can You Be a ‘Honmono’? Copyright by James Chung 2008

4. Are You ‘Differentiated’? Copyright by James Chung 2008

5. Think About 5 Years Before from Now Copyright by James Chung 2008

6. How About 5 Years Later? Copyright by James Chung 2008

7. Will You Survive? Copyright by James Chung 2008

8. Or Dominate? Copyright by James Chung 2008

9. Only The Paranoid Survive! Copyright by James Chung 2008

10. Paranoid Has Its Own Brand! Copyright by James Chung 2008

11. What is Your Own Brand? Copyright by James Chung 2008

12. Agentship is NOT Brand Copyright by James Chung 2008

13. Take One, Get All Free! Copyright by James Chung 2008

14. 고흐는 세상을 그림으로 이해하고 , 그림으로 바꾸고 , 그림으로 완성된 세상을 보고자 했다 . 베토벤은 세상을 음악으로 이해하고 , 음악으로 바꾸고 , 음악으로 자신이 완성되고자 했다 . 체게바라는 세상을 혁명으로 이해하고 , 혁명으로 바꾸고 , 혁명으로 보다 나은 세상을 만들고자 했다 . 2,500 년전 손무는 세상을 전쟁으로 이해하고 , 전쟁으로 바꾸고 , 전쟁으로 새로운 세상을 만들고자 했다 . 그리고 전쟁의 혁명을 가져왔다 . 고흐나 , 베토벤 , 체게바라 , 손무는 모두가 예술가이고 혁명가였다 . 시대와 세상을 보는 도구는 달랐지만 ... 어떤 분야든 예술의 경지에 이르면 아름답다 . 격물치지 [ 格物致知 ] Copyright by James Chung 2008

15. Winner Always Takes All! Copyright by James Chung 2008

16. How to Build Your Own Brand Copyright by James Chung 2008

17. 1. State What You Are Copyright by James Chung 2008

18. 2. Identify Your Values for it Copyright by James Chung 2008

19. 3. Keep Your Values Consistently Copyright by James Chung 2008

20. 4. Consistency toward Vision Copyright by James Chung 2008

21. Consistency, Consistency, Consistency Consistency, Consistency, Consistency Consistency, Consistency, Consistency Consistency, Consistency, Consistency Consistency, Consistency, Consistency Consistency, Consistency, Consistency Consistency, Consistency, Consistency Consistency, Consistency, Consistency Copyright by James Chung 2008

22. Consistency, Consistency, Consistency Consistency, Consistency, Consistency Consistency, Consistency, Consistency Consistency, Consistency, Consistency Consistency, Consistency, Consistency Consistency, Consistency, Consistency Consistency, Consistency, Consistency Copyright by James Chung 2008

23. Consistency, Consistency, Consistency Copyright by James Chung 2008

24. Integration, Integration, Integration Copyright by James Chung 2008

25. Capitalize! Copyright by James Chung 2008

26. Just 2 Years Marathon Copyright by James Chung 2008

27. 2 Years Being Paranoid Copyright by James Chung 2008

28. What the heck ‘Client’s Company’ is? Copyright by James Chung 2008

29. Dream is Preparation Copyright by James Chung 2008 Dream_ 꿈

30. Are You Dreaming ? Copyright by James Chung 2008 Dream_ 꿈

31. Quality is ‘Uncompromising’ and ‘Better than Expected’ Copyright by James Chung 2008 Quality_ 품질

32. Are You Proud of Your Quality ? Copyright by James Chung 2008 Quality_ 품질

33. Winning is Making Fans, NOT Begging Copyright by James Chung 2008 Win_ 승리

34. Are You Winning ? Copyright by James Chung 2008 Win_ 승리

35. Standard is NOT about just First, BUT the Foremost Copyright by James Chung 2008 Standard_ 기준

36. Are You Building the Standard ? Copyright by James Chung 2008 Standard_ 기준

37. What is SS ’s Destination? Copyright by James Chung 2008

38. What is your definition of ‘BEST’ ? Copyright by James Chung 2008

39. Who’s the best for Crisis Communication in Korea? YOU Copyright by James Chung 2008

40. Who’s the best for Media Training in Korea? YOU Copyright by James Chung 2008

41. Who’s the best for Issue Management in Korea? YOU Copyright by James Chung 2008

42. Who’s the best for Social Media Training in Korea? YOU Copyright by James Chung 2008

43. Who’s the best for M&A Communication in Korea? YOU Copyright by James Chung 2008

44. Who’s the best for PMI Communication in Korea? YOU Copyright by James Chung 2008

45. Who’s the best for PI Communication in Korea? YOU Copyright by James Chung 2008

46. Who’s the best for Government Relations in Korea? YOU Copyright by James Chung 2008

47. Who’s the best for Media Relations in Korea? YOU Copyright by James Chung 2008

48. Who’s the best for Publicity Stunt in Korea? YOU Copyright by James Chung 2008

49. Who’s the best for Investor Relations in Korea? YOU Copyright by James Chung 2008

50. Who’s the best for Employee Communication in Korea? YOU Copyright by James Chung 2008

51. Who’s the best for NGO Communication in Korea? YOU Copyright by James Chung 2008

52. Who’s the best for CSR in Korea? YOU Copyright by James Chung 2008

53. Who’s the best for Lobbying in Korea? YOU Copyright by James Chung 2008

54. Who’s the best for PR2.0 in Korea? YOU Copyright by James Chung 2008

55. OK, OK… Now Understood. But… How? How do I Start Branding Myself? Copyright by James Chung 2008

56. Open Your Brand Blog ! Trust Me. Copyright by James Chung 2008

57. Work for Your Brand ! Trust Me. Copyright by James Chung 2008

58. Do Your Brand Blog ! Trust Me. Copyright by James Chung 2008

59. Publish Books on Your Brand ! Trust Me. Copyright by James Chung 2008

60. Coach People with Your Brand ! Trust Me. Copyright by James Chung 2008

61. Bill Your Client for Your Brand ! Trust Me. Copyright by James Chung 2008

62. Just Do It! Trust ME. Copyright by James Chung 2008

63. SS Should Be ‘Group of the BEST’ Copyright by James Chung 2008

64. Group of the BEST Copyright by James Chung 2008

65. Please DO NOT Stay as a Low Income Professional Copyright by James Chung 2008

66. Good Luck! Copyright by James Chung 2008