Building Your Sales With Social Media Marketing June 11, 2008 Tim Tracey You Gotta Call.com [email_address]   YouGottacall...
Change. YouGottacall.com, LLC © 2008  www.yougottacall.com
Change. In business nothing stays the same. YouGottacall.com, LLC © 2008  www.yougottacall.com
Change. In business nothing stays the same. Does your marketing strategy? YouGottacall.com, LLC © 2008  www.yougottacall.c...
What’s your biggest advertising expense? YouGottacall.com, LLC © 2008  www.yougottacall.com
What’s your biggest advertising expense? Yellow Pages YouGottacall.com, LLC © 2008  www.yougottacall.com
What’s your biggest advertising expense? Yellow Pages Newspaper YouGottacall.com, LLC © 2008  www.yougottacall.com
What’s your biggest advertising expense? Yellow Pages Newspaper Direct Mail YouGottacall.com, LLC © 2008  www.yougottacall...
What’s your biggest advertising expense? Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) YouGottacall.com, LLC © ...
Characteristics: 1. High cost per lead Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV...
Characteristics: <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul>Advertising options to drive sales Ye...
Characteristics: <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul><ul><li>Low differentiation </li></ul...
Characteristics: <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul><ul><li>Low differentiation </li></ul...
Characteristics: <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul><ul><li>Low differentiation </li></ul...
Where do your  best  sales leads come from? Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcas...
Where do your  best  sales leads come from? Word-of-Mouth referrals Advertising options to drive sales Yellow Pages Newspa...
Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) <ul><li>High cost per lead </l...
Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) <ul><li>High cost per lead </l...
Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) <ul><li>High cost per lead </l...
So …  You’re using expensive media that is considered to be the least effective? YouGottacall.com, LLC © 2008  www.yougott...
This is a major disconnect. So …  You’re using expensive media that is considered to be the least effective? YouGottacall....
This is a  major  disconnect. So …  You’re using expensive media that is considered to be the least effective? YouGottacal...
Not a good way to spend your time. YouGottacall.com, LLC © 2008  www.yougottacall.com
Not a good way to spend your time or your money. YouGottacall.com, LLC © 2008  www.yougottacall.com
Not a good way to spend your time or your money or to grow your business. YouGottacall.com, LLC © 2008  www.yougottacall.c...
Tapping into your “Word-of-mouth”: YouGottacall.com, LLC © 2008  www.yougottacall.com
Tapping into your “Word-of-mouth”: “ Word of mouth is - even in this age of mass communications and multimillion-dollar ad...
Tapping into your “Word-of-mouth”: “ There are plenty of advertising executives who think that word-of-mouth appeals have ...
“ Word-of-mouth” is happening – they’re talking  about you  right now… YouGottacall.com, LLC © 2008  www.yougottacall.com
“ Word-of-mouth” is happening – they’re talking  about you  right now… …  and want you to join in. YouGottacall.com, LLC ©...
“ Word-of-mouth” is happening – they’re talking  about you  right now… “ We have a new social force that rewards companies...
“ Word-of-mouth” is happening – they’re talking  about you  right now… “ We have a new social force that rewards companies...
“ Word-of-mouth” is happening – they’re talking  about you  right now… “ We have a new social force that rewards companies...
How word-of-mouth works … Consumer Local Business/ Professional Service Trust YouGottacall.com, LLC © 2008  www.yougottaca...
How word-of-mouth works … Consumer Local Business/ Professional Service Trust Consumer Relationship YouGottacall.com, LLC ...
How word-of-mouth works … Consumer Local Business/ Professional Consumer Recommendation YouGottacall.com, LLC © 2008  www....
How word-of-mouth works … Consumer Local Business/ Professional Consumer Implied trust YouGottacall.com, LLC © 2008  www.y...
How word-of-mouth works … Consumer Local Business/ Professional Consumer Implied  trust YouGottacall.com, LLC © 2008  www....
Tapping into “Word-of-mouth”: What can you do? YouGottacall.com, LLC © 2008  www.yougottacall.com
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. YouGottacall.com, LLC © 2008  www.yougot...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Pareto (80/20) Principle –  YouGottacall...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Pareto (80/20) Principle –  80% of your ...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Pareto (80/20) Principle –  80% of your ...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Pareto (80/20) Principle –  80% of your ...
YouGottacall.com, LLC © 2008  www.yougottacall.com
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. YouGottacall.com, LLC © 2008  www.yougot...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. YouGottacall....
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ...
Facebook stats YouGottacall.com, LLC © 2008  www.yougottacall.com
Facebook stats Independent research College graduates of a private northeastern university: Aged 25 – 30 – 80+% membership...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Creative ways...
Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Creative ways...
Benefits of social media marketing: 1.  Connect with your network of satisfied clients YouGottacall.com, LLC © 2008  www.y...
<ul><li>Benefits of social media marketing: </li></ul><ul><li>Connect with your network of satisfied clients </li></ul><ul...
<ul><li>Benefits of social media marketing: </li></ul><ul><li>Connect with your network of satisfied clients </li></ul><ul...
<ul><li>Benefits of social media marketing: </li></ul><ul><li>Connect with your network of satisfied clients </li></ul><ul...
<ul><li>Benefits of social media marketing: </li></ul><ul><li>Connect with your network of satisfied clients </li></ul><ul...
Build a self-sustaining base of future business … for a change. Building Your Sales With  Social Media Marketing YouGottac...
Build a self-sustaining base of future business … for a change. Building Your Sales With  Social Media Marketing YouGottac...
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Building Sales With Social Media 06 10 2008b

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Building a Connect-gine. How local businesses can build a self-sustaining base of future business.

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  • Building Sales With Social Media 06 10 2008b

    1. 1. Building Your Sales With Social Media Marketing June 11, 2008 Tim Tracey You Gotta Call.com [email_address] YouGottacall.com, LLC © 2008 www.yougottacall.com
    2. 2. Change. YouGottacall.com, LLC © 2008 www.yougottacall.com
    3. 3. Change. In business nothing stays the same. YouGottacall.com, LLC © 2008 www.yougottacall.com
    4. 4. Change. In business nothing stays the same. Does your marketing strategy? YouGottacall.com, LLC © 2008 www.yougottacall.com
    5. 5. What’s your biggest advertising expense? YouGottacall.com, LLC © 2008 www.yougottacall.com
    6. 6. What’s your biggest advertising expense? Yellow Pages YouGottacall.com, LLC © 2008 www.yougottacall.com
    7. 7. What’s your biggest advertising expense? Yellow Pages Newspaper YouGottacall.com, LLC © 2008 www.yougottacall.com
    8. 8. What’s your biggest advertising expense? Yellow Pages Newspaper Direct Mail YouGottacall.com, LLC © 2008 www.yougottacall.com
    9. 9. What’s your biggest advertising expense? Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) YouGottacall.com, LLC © 2008 www.yougottacall.com
    10. 10. Characteristics: 1. High cost per lead Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) YouGottacall.com, LLC © 2008 www.yougottacall.com
    11. 11. Characteristics: <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul>Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) YouGottacall.com, LLC © 2008 www.yougottacall.com
    12. 12. Characteristics: <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul><ul><li>Low differentiation </li></ul>Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) YouGottacall.com, LLC © 2008 www.yougottacall.com
    13. 13. Characteristics: <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul><ul><li>Low differentiation </li></ul><ul><li>Not qualified </li></ul>Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) YouGottacall.com, LLC © 2008 www.yougottacall.com
    14. 14. Characteristics: <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul><ul><li>Low differentiation </li></ul><ul><li>Not qualified </li></ul><ul><li>Does not leverage your greatest asset – your satisfied customers and your referral network </li></ul>Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) YouGottacall.com, LLC © 2008 www.yougottacall.com
    15. 15. Where do your best sales leads come from? Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul><ul><li>Low differentiation </li></ul><ul><li>Not qualified </li></ul><ul><li>Does not leverage your greatest asset – your satisfied customers and your referral network </li></ul>YouGottacall.com, LLC © 2008 www.yougottacall.com
    16. 16. Where do your best sales leads come from? Word-of-Mouth referrals Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul><ul><li>Low differentiation </li></ul><ul><li>Not qualified </li></ul><ul><li>Does not leverage your greatest asset – your satisfied customers and your referral network </li></ul>YouGottacall.com, LLC © 2008 www.yougottacall.com
    17. 17. Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul><ul><li>Low differentiation </li></ul><ul><li>Not qualified </li></ul><ul><li>Does not leverage your greatest asset – your satisfied customers and your referral network </li></ul>Where do your best sales leads come from? Word-of-Mouth referrals <ul><li>Less time and money to convert to sales –already have a high level of trust in you </li></ul>YouGottacall.com, LLC © 2008 www.yougottacall.com
    18. 18. Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul><ul><li>Low differentiation </li></ul><ul><li>Not qualified </li></ul><ul><li>Does not leverage your greatest asset – your satisfied customers and your referral network </li></ul>Where do your best sales leads come from? Word-of-Mouth referrals <ul><li>Less time and money to convert to sales –already have a high level of trust in you </li></ul><ul><li>More of them become sales - higher close rate </li></ul>YouGottacall.com, LLC © 2008 www.yougottacall.com
    19. 19. Advertising options to drive sales Yellow Pages Newspaper Direct Mail Broadcast (TV, Radio) <ul><li>High cost per lead </li></ul><ul><li>Poor metrics </li></ul><ul><li>Low differentiation </li></ul><ul><li>Not qualified </li></ul><ul><li>Does not leverage your greatest asset – your satisfied customers and your referral network </li></ul>Where do your best sales leads come from? Word-of-Mouth referrals <ul><li>Less time and money to convert to sales –already have a high level of trust in you </li></ul><ul><li>More of them become sales - higher close rate </li></ul><ul><li>More likely to become active referrers –pay you future dividends </li></ul>YouGottacall.com, LLC © 2008 www.yougottacall.com
    20. 20. So … You’re using expensive media that is considered to be the least effective? YouGottacall.com, LLC © 2008 www.yougottacall.com
    21. 21. This is a major disconnect. So … You’re using expensive media that is considered to be the least effective? YouGottacall.com, LLC © 2008 www.yougottacall.com
    22. 22. This is a major disconnect. So … You’re using expensive media that is considered to be the least effective? YouGottacall.com, LLC © 2008 www.yougottacall.com
    23. 23. Not a good way to spend your time. YouGottacall.com, LLC © 2008 www.yougottacall.com
    24. 24. Not a good way to spend your time or your money. YouGottacall.com, LLC © 2008 www.yougottacall.com
    25. 25. Not a good way to spend your time or your money or to grow your business. YouGottacall.com, LLC © 2008 www.yougottacall.com
    26. 26. Tapping into your “Word-of-mouth”: YouGottacall.com, LLC © 2008 www.yougottacall.com
    27. 27. Tapping into your “Word-of-mouth”: “ Word of mouth is - even in this age of mass communications and multimillion-dollar advertising campaigns - still the most important form of human communication.” Malcolm Gladwell, “The Tipping Point “ (2000) YouGottacall.com, LLC © 2008 www.yougottacall.com
    28. 28. Tapping into your “Word-of-mouth”: “ There are plenty of advertising executives who think that word-of-mouth appeals have become the only kind of persuasion that most of us respond to any more.” Malcolm Gladwell, “The Tipping Point “ (2000) YouGottacall.com, LLC © 2008 www.yougottacall.com
    29. 29. “ Word-of-mouth” is happening – they’re talking about you right now… YouGottacall.com, LLC © 2008 www.yougottacall.com
    30. 30. “ Word-of-mouth” is happening – they’re talking about you right now… … and want you to join in. YouGottacall.com, LLC © 2008 www.yougottacall.com
    31. 31. “ Word-of-mouth” is happening – they’re talking about you right now… “ We have a new social force that rewards companies with free marketing, sales, and profits when they treat people well and produce good products.” Seth Godin (2006) YouGottacall.com, LLC © 2008 www.yougottacall.com
    32. 32. “ Word-of-mouth” is happening – they’re talking about you right now… “ We have a new social force that rewards companies with free marketing, sales, and profits when they treat people well and produce good products .” Seth Godin (2006) YouGottacall.com, LLC © 2008 www.yougottacall.com
    33. 33. “ Word-of-mouth” is happening – they’re talking about you right now… “ We have a new social force that rewards companies with free marketing, sales, and profits when they treat people well and produce good products .” Seth Godin (2006) Cannot be faked. YouGottacall.com, LLC © 2008 www.yougottacall.com
    34. 34. How word-of-mouth works … Consumer Local Business/ Professional Service Trust YouGottacall.com, LLC © 2008 www.yougottacall.com
    35. 35. How word-of-mouth works … Consumer Local Business/ Professional Service Trust Consumer Relationship YouGottacall.com, LLC © 2008 www.yougottacall.com
    36. 36. How word-of-mouth works … Consumer Local Business/ Professional Consumer Recommendation YouGottacall.com, LLC © 2008 www.yougottacall.com
    37. 37. How word-of-mouth works … Consumer Local Business/ Professional Consumer Implied trust YouGottacall.com, LLC © 2008 www.yougottacall.com
    38. 38. How word-of-mouth works … Consumer Local Business/ Professional Consumer Implied trust YouGottacall.com, LLC © 2008 www.yougottacall.com
    39. 39. Tapping into “Word-of-mouth”: What can you do? YouGottacall.com, LLC © 2008 www.yougottacall.com
    40. 40. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. YouGottacall.com, LLC © 2008 www.yougottacall.com
    41. 41. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Pareto (80/20) Principle – YouGottacall.com, LLC © 2008 www.yougottacall.com
    42. 42. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Pareto (80/20) Principle – 80% of your referral sales come from 20% of your referring customers, friends and neighbors. YouGottacall.com, LLC © 2008 www.yougottacall.com
    43. 43. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Pareto (80/20) Principle – 80% of your referral sales come from 20% of your referring customers, friends and neighbors. Find these people – they are 16 times more valuable than your non-referring customers. YouGottacall.com, LLC © 2008 www.yougottacall.com
    44. 44. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Pareto (80/20) Principle – 80% of your referral sales come from 20% of your referring customers and friends. Find these people – they are 16 times more valuable than your non-referring customers. 16X YouGottacall.com, LLC © 2008 www.yougottacall.com
    45. 45. YouGottacall.com, LLC © 2008 www.yougottacall.com
    46. 46. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. YouGottacall.com, LLC © 2008 www.yougottacall.com
    47. 47. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. YouGottacall.com, LLC © 2008 www.yougottacall.com
    48. 48. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ways to engage them. YouGottacall.com, LLC © 2008 www.yougottacall.com
    49. 49. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ways to engage them. Thank them. Recognize them. Ask for their advice. Include them. YouGottacall.com, LLC © 2008 www.yougottacall.com
    50. 50. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ways to engage them. Go to creative places to engage them. YouGottacall.com, LLC © 2008 www.yougottacall.com
    51. 51. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ways to engage them. Go to creative places to engage them. Internet – newsletters, blogs, forums, local directories YouGottacall.com, LLC © 2008 www.yougottacall.com
    52. 52. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ways to engage them. Go to creative places to engage them. Internet – newsletters, blogs, forums, local directories Internet – social networks Example: Facebook YouGottacall.com, LLC © 2008 www.yougottacall.com
    53. 53. Facebook stats YouGottacall.com, LLC © 2008 www.yougottacall.com
    54. 54. Facebook stats Independent research College graduates of a private northeastern university: Aged 25 – 30 – 80+% membership Aged 33 – 60 – 30+% growth per MONTH over 10 months. YouGottacall.com, LLC © 2008 www.yougottacall.com
    55. 55. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ways to engage them. Go to creative places to engage them. Internet – newsletters, blogs, forums, local directories Internet – social networks Example: Facebook Connect with friends, customers Build a page Share links and content with blog Advertise YouGottacall.com, LLC © 2008 www.yougottacall.com
    56. 56. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ways to engage them. Have creative reasons to engage them. Go to creative places to engage them. YouGottacall.com, LLC © 2008 www.yougottacall.com
    57. 57. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Use creative ways to engage them. Have creative reasons to engage them. Ask them for referrals. YouGottacall.com, LLC © 2008 www.yougottacall.com
    58. 58. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Creative ways to engage them. Creative reasons to engage them. Ask them for referrals. Nicely. Politely. Creatively. Often. YouGottacall.com, LLC © 2008 www.yougottacall.com
    59. 59. Tapping into “Word-of-mouth”: What can you do? Find the people talking about you. Get their email addresses. Creative ways to engage them. Creative reasons to engage them. Ask them for referrals. Nicely. Politely. Creatively. Often. Just ask them! YouGottacall.com, LLC © 2008 www.yougottacall.com
    60. 60. Benefits of social media marketing: 1. Connect with your network of satisfied clients YouGottacall.com, LLC © 2008 www.yougottacall.com
    61. 61. <ul><li>Benefits of social media marketing: </li></ul><ul><li>Connect with your network of satisfied clients </li></ul><ul><li>Harness your Word-of-Mouth leads </li></ul>YouGottacall.com, LLC © 2008 www.yougottacall.com
    62. 62. <ul><li>Benefits of social media marketing: </li></ul><ul><li>Connect with your network of satisfied clients </li></ul><ul><li>Harness your Word-of-Mouth leads </li></ul><ul><li>Increase sales </li></ul>YouGottacall.com, LLC © 2008 www.yougottacall.com
    63. 63. <ul><li>Benefits of social media marketing: </li></ul><ul><li>Connect with your network of satisfied clients </li></ul><ul><li>Harness your Word-of-Mouth leads </li></ul><ul><li>Increase sales </li></ul><ul><li>Build a self-sustaining base of future business … </li></ul>YouGottacall.com, LLC © 2008 www.yougottacall.com
    64. 64. <ul><li>Benefits of social media marketing: </li></ul><ul><li>Connect with your network of satisfied clients </li></ul><ul><li>Harness your Word-of-Mouth leads </li></ul><ul><li>Increase sales </li></ul><ul><li>Build a self-sustaining base of future business … for a change. </li></ul>YouGottacall.com, LLC © 2008 www.yougottacall.com
    65. 65. Build a self-sustaining base of future business … for a change. Building Your Sales With Social Media Marketing YouGottacall.com, LLC © 2008 www.yougottacall.com
    66. 66. Build a self-sustaining base of future business … for a change. Building Your Sales With Social Media Marketing YouGottacall.com, LLC © 2008 www.yougottacall.com

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