1. Every step to be followed
Proper Title Tags
Title tag must have less than 65 characters and avoid using stop words such as: a, if, the, then, and, an,
to, etc. Your title tag should also be limited to the use of alphanumeric characters, hyphens, and
commas. Don’t use Invalid characters and stop words such as: more numerical, full stop, or other
punctuations.
Proper Description Tags
Description Tag should be between 25-35 words in length and not more than 250 characters.
Proper Keywords Tags
Your keywords meta tag should contain between 5-10 keywords or keyword phrases that are also
found in page content.
Proper Heading Tags
Each page should use at least the H1 heading tag for the search engines that examine it when
scanning your site.
Page Content
Pages should contain at least 300 words. Search engines and visitors like quality, unique content.
Proper Navigation
Each page should contain links to every other page so search engine spiders can find every page.
This is a critical step for the proper indexing and page rank distribution of your site.
Duplicate Content/Tags
Each page should contain at least 80% unique content because search engines treat web sites as a
grouping of pages and not a single entity.
Image Tag
Each page should include a relevant image with a proper image tag.