2. A music video is a short film or video that
accompanies a piece of complete music. Defining a
music video a few decades ago would be different to
now. It used to be a way of promoting an artist.
Whereas now its more of a show piece to show off
the song and gain a lot of money from record being
sold in their millions.
3. 1980s
During the mid 80s The Jacksons created a launch music video which
had a million dollar budget. The song was ‘’Can you feel it,’’ You can
see below how videos have changed a lot. There’s an element of
animation to it. They used effects for quite a lot of it. The group
Jackson 5 could also be seen in the video but with effects they weren’t
actually physically filmed and shown in the video. In modern era you
would see actual filming of the stars.
4. Mid 1980s
Madonna was at the peak of her career during the
1980s. Her video approach was different to the
Jackson 5. It was her performing live on stage. There
were lots of shots of her fans and her getting out the
car. It had a ‘live’ vibe to it. You can see lots of long
shots of her on stage.
5. 2000s
Destiny’s child released a song in 2000 which was a
number one single. The approach for the video was
different to the others. There were no special effects
used and neither were there any live performance
footages. It was purely done in a studio with a well
thought out colour scheme. It was focused on the
singers.
6. 2010
Usher released this single in 2010. It was Top 10
in over 15 countries. The song was part of an
extension of his sixth album. The music video is
set in a club and has contrast in light. There
weren’t necessarily any special effects it was
mostly good camera movement.
