A strategy is a process of identification of how to initiate any plan and entire marketing process.Every effective digital marketing campaign begins with a plan! We recommend that you use a data-driven strategy, assess your existing digital marketing effectiveness, and plan for future improvements. Customizing analytics, setting up KPI dashboards, and setting SMART objectives are all chances for omnichannel planning to create a strategy of prioritized changes to how you use digital marketing media, technology, and data to increase leads and sales.We propose taking a digitally focused approach to strategy and planning to ensure your digital marketing strategy is performing efficiently and successfully. Our RACE Framework is intended to assist marketers and managers in developing a fully connected, data-driven, and realistic digital marketing funnel to support the overall vision of their business.

1. DIGITAL MARKETING PLANNING FOR SOLID
BRICK

2.  Prepare a platform where a great number of audience will
generate with page reach and this process will accumulate
target audience with a scheduled social media posting.
 At first review entire previous page performance and create a
goal achieve number of audience of 1,00,000.
 Bricks-specific Product based post in Facebook, Instagram,
You tube where value proposition will occur with specific
element which gives it uniqueness from other bricks
 All type of Brick focused posts
 Tips from Expert/Loyal Users experience/Buet Approved or
other authority approved information based post
 Special Day based posts. For example-Labor Day
 Posts for different historic Architectural Buildings with new
information
 Reach Audience with 30day long question/Answer post where
reward will provide to audience
 Instant Message Inbox post after clicking our product
information will be provided in a series of questions
 Ingredient/Brick field based post
 We will create small emotional AV for our 1year of plan
 1 small info graphic will be created for 1 year long Promotion
Planning for 1st quarter for Solid Brick

3.  Static Graphic Post
 Small few-sec long
3D Video
 Facebook AD
 YouTube Interval
AD
 GIF Post
 Content Based
Post
 Every post will add
website URL in
content
Digital
Posts
 Reach Audience
through Mail
sending
Brochure(Product
Information based
Brochure)
 Reach Architectural
Firms/Civil Eng. Firm
with a 2-3 Page long
brochure through E-
mail/their page
Reach
individual
Audience

4. Social Media and
others
Post
Facebook Weekly 1 with boost and 1
general post
You tube Weekly 1 with boost and 1
general post
Instagram Weekly 1 with boost and 1
general post
Email Prepare a list whom will send our
page information with a template
or brochure
Google AD Weekly 1 with boost
Media Analysis
Facebook Weekly Report will prepare
Analysis page reach
Compare with other page
Identify audience
Preference
You tube Weekly Report, Compare with other
content performance, Identify
audience Preference
Instagram Weekly Report, Compare with other
content performance, Identify
audience Preference
Email Response Analysis
Google AD Reach Analysis

5. Social Media Budget Way of Reach
Facebook Product Focused
Post
Boost Post-twice a
week Organic 1
You tube Product Focused Post
In between every boosted post
1 Organic Post will create and
post
boost Post-twice a
week Organic 1
Instagram Product Focused Post
In between every boosted post
1 Organic Post will create and
post
Boost Post-twice a
week Organic 1
Google AD
Product Focused
Post
Boost Post-twice a
week Organic 1
Plan for reach audience

6.  Compare previous four months performance
 Re-targeting audience based on reached audience and analysis whether
the plan is plan is going smooth or additional any initiate need to take.
 Identify audience preference
 Create a sudden-sale-offer
 Identify and calculate Loyal Customer and reach them with
different approach
 Create a campaign
 Reach the builders, Real state company people, reach new home loan
loaner
 Reaching new target audience from universities(Engineering) who will
play role as our campus ambassador, will be selected with
questionnaire submission
 Eco-friendly or environment friendly new post will start to post.
Planning for 2nd Quarter:

7.  Static Graphic Post
 Small few-sec long
3D Video
 Facebook AD
 YouTube Interval
AD
 GIF Post
 Content Based
Post
 Every post will add
website URL in
content
 Prepare a website
usage method
video
Digital
Posts
 Reach Audience
through Mail
sending
Brochure(Product
Information based
Brochure)
 Reach Architectural
Firms/Civil Eng. Firm
with a 2-3 Page long
brochure through E-
mail/their page
 Reach through
Radio
Reach
individual
Audience

8. Social Media and
others
Post
Facebook Weekly 1 with boost and 1
general post
Youtube Weekly 1 with boost and 1
general post
Instagram Weekly 1 with boost and 1
general post
Email Prepare a list whom will send our
page information with a template
or brochure
Google AD Weekly 1 with boost
Media Analysis
Facebook Weekly Report will prepare
Analysis page reach
Compare with other page
Identify audience
Preference
You tube Weekly Report, Compare with other
content performance, Identify
audience Preference
Instagram Weekly Report, Compare with other
content performance, Identify
audience Preference
Email Response Analysis
Google AD Reach Analysis
Focus on Low performed media reach &
Analyze to increase and add budget in
high performed media reach

9. Social Media Budget Way of Reach
Facebook Sales/Campaign/Event/ambassad
or selection Focused Post
boost Post-twice a week
Organic 1
You tube Sales/Campaign/Event/ambassad
or selection Focused Post
In between every boosted post 1
Organic Post will create and post
boost Post-twice a week
Organic 1
Instagram Sales/Campaign/Event/ambassad
or selection Focused Post
In between every boosted post 1
Organic Post will create and post
boost Post-twice a week
Organic 1
Google AD Sales/Campaign/Event/ambassad
or selection Focused Post
Product Focused Post
boost Post-twice a week
Organic 1
Plan for reach audience

10.  1 quiz contest
 1 Product knowledge based quiz where all media will involved and one
great panel of engineers will judge and announce it through social
media
 Reach New Customers will strategies
 Create real life brick purchase experience based post
 Identify loyal customer who participated in every quiz and contest
 Product Variety Based posts
 Last 8 months-all-post content type will accumulated and
make strategy to identify best suited customer engaging post
 Sponsor t-shirt , masonry items for labors and make a good visual
content
 Make a survey-Online, Offline on Fakhris
Sales/Campaign/Event/ambassador selection Focused Post
 We will start a small journey with a celebrity like-Abul Hayat or, Toukir
who are engineer and actors as well with whom we will start a journey
to accomplish our target audience reach and stablish a sustainable
relationship with them.
Planning for 3nd Quarter:

11.  Facebook
 Instagram
 Email
 Google AD
 You tube
 We will analysis our target audience and
make new target audience reach count
and initiate with possible early period of
time.
 Insight Report will finalize in this point and
generate list achieving goal.