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Final slideshow
1. Going Deeper, Seeing Further…
Companies have studied demand necessities, but
ethnographic research focuses on consumer.
Mauricio
ZambranoDesign,
Business
&
Innovation
2. Going Deeper, Seeing Further…
Corporate ethnography is based more on identity of
consumer than functionality of the product.
Mauricio
ZambranoDesign,
Business
&
Innovation
3. Going Deeper, Seeing Further…
The context of the questions made for the product are
zoomed out to interpret better the process.
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ZambranoDesign,
Business
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4. Going Deeper, Seeing Further…
People behavior is studied in a personal manner to
understand their necessities, then overlapped as a group.
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ZambranoDesign,
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5. Going Deeper, Seeing Further…
Analogy is used to have similar cases compared to the
current, having a wide context as a result.
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ZambranoDesign,
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6. -The club uses the whiteboard in order to clarify ideas.
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Ethnographic Research, Discussion in the
Hofstra University Start-ups Club
7. -One of the 5 leaders talked the most, however, every leader participated
at some point.
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Ethnographic Research, Discussion in the
Hofstra University Start-ups Club
8. -The leaders of the club gathered in the same area (at front of the projector)
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ZambranoDesign,
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Ethnographic Research, Discussion in the
Hofstra University Start-ups Club
9. Ethnographic Research, Discussion in the
Hofstra University Start-ups Club
-There were 3 projectors in the room for everyone to watch
the material being shown closely
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13. Ethnographic Research Findings
-In order to work correctly, every member needs to bring their own
computer to work on their start-up projects.
A way to satisfy everyone at the same time would be useful.
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14. Interviewing Humans
-The goal of interviewing is to discover the user’s needs and desires and
how they would use the outcome of the project.
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15. Interviewing Humans
-Prepare for the interview by creating a guide including goal of study,
context of subject of interview, warm-up questions and primary questions.
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ZambranoDesign,
Business
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17. Interviewing Humans
-Conduct interview effectively by making subject comfortable, staying
calm, listening subject and listening to specific details.
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18. Interviewing Humans
-Evaluate subject’s behavior patterns, language, needs and priorities, and
mental models in order to find needs and desires.
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ZambranoDesign,
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19. Interview Guide
Open general
-Introduction and explanation
of goal of interview.
-Name, major and year of
study?
-What do you like about
HUSU?
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ZambranoDesign,
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Then go deep
-Why is it important to get
connections in the club?
-Do you have experience in
entrepeneurship?
-Tell me more about it…
-I would like to know more
about the club itself
(specifically looking for needs
and desires)
21. Interview Findings
The main problem in the club is the scarcity of members that satisfy all the
work fields and their participation in start-up projects.
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ZambranoDesign,
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22. Peer To Peer Documentation
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23. Peer To Peer Documentation
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24. Peer To Peer Documentation
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25. Peer To Peer Documentation
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26. Peer To Peer Documentation
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ZambranoDesign,
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27. Peer To Peer Documentation
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28. Peer To Peer Documentation Findings
Rooms are very small for more than 5 people.
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ZambranoDesign,
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29. Desk Research, Business Sites
As SoundCloud begins to hire more aggressively, their revenues are rapidly
growing
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SoundCloud Is
Hiring
and
Growing
Revenue
Fast:
Wahlforss
http://www.bloomberg.com/news/videos/2016-10-25/soundcloud-is-hiring-and-growing-
revenue-fast-says-wahlforss
30. Desk Research, Business Sites
IBM Teams Up With Slack to Build Smarter
Data-Crunching Chatbots
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Slack and IBM are developing a chat app for Business communication in teams.
https://www.bloomberg.com/news/articles/2016-10-26/ibm-teams-up-with-slack-to-build-
smarter-data-crunching-chatbots
31. Desk Research, Business Sites
Retailers
Rushed
to
Hire
for
Holidays,
a
Sign
of
Tight
Labor
Market
http://www.wsj.com/articles/retailers-get-early-start-on-recruiting-seasonal-workers-amid-tight-
labor-market-1477301581
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Holiday season is pushing companies to hire significantly more
