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August seminar final

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The future of recruitment advertising

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August seminar final

  1. 1. The Evolution <br />Now and Next <br />
  2. 2. Sometimes Predictions are bang-on<br />
  3. 3. Many are wrong<br />”We do not like their sound, and guitar music is on the way out of fashion.”<br />Grandpa Recording in 1962 after refusing to sign the Beatles.<br />
  4. 4. Some take longer to come true<br />
  5. 5. Some we all get wrong<br />
  6. 6.
  7. 7. Job Boards have thrived <br />Challenger to challenged in less than a decade??<br />
  8. 8. NZ Newspapers have proved to be resilient<br />
  9. 9. Applicant Tracking Systems have become mainstream<br />What have they delivered? Have you <br />followed the instructions?<br />
  10. 10. Much talk about Workforce Planning & Employer Branding <br />
  11. 11. I-Everything has taken the technology to the people<br />
  12. 12. How much attention have you paid to your Avatar recently?<br />Want to buy some Linden Dollars?<br />
  13. 13. New Products on the market everyday...<br />
  14. 14.
  15. 15. What impact is this having in our lives?<br />
  16. 16.
  17. 17. Change<br />The recruitment industry has undergone massive change recently. Like most functions or industries underpinned by effective communication the pace of change will NEVER BE THIS SLOW AGAIN!<br />
  18. 18. Some things have stayed the same...<br />
  19. 19.
  20. 20.
  21. 21. Candidate/People Needs....<br />It’s about me – so make it personal <br />I want authenticity <br />I’m curious by nature<br />A question needs an answer<br />Give me a purpose<br />
  22. 22. “I found you - you found me”<br />Source: Executive Monitor study, Destination Talent<br />
  23. 23.
  24. 24. Where to with.....<br />
  25. 25. Technology – Social Media <br />
  26. 26. Sourcing <br />In this year’s Executive Monitor study 53.4% of respondents indicated that they have registered on social networking sites to enhance their career and employment opportunities in the last 12 months.<br />Source: Executive Monitor study, Destination Talent<br />
  27. 27. Sourcing <br />“You Google other people<br />so don't you think <br />they are googling<br />You” (Reid Hoffman)<br />
  28. 28. Where does it fit?<br />
  29. 29. Everyone's a candidate – but not everyone's looking<br />But everyone can be found!<br />Matthew Jeffery ERE/CLC Content <br />
  30. 30. Broadcast Campaigns Direct Campaigns<br />...It’s all about what you are trying to catch<br />
  31. 31. A current example<br />Critical roles - How to recruit 500 techies...<br />Critical mass - Find 5,000 qualified people <br />How do we do it...Fishing in both pools<br />
  32. 32. Next – Candidate Sourcing <br />More emphasis on converting candidates <br />Understand their emotional and motivational requirements<br />Engage and build trust with different talent audiences<br />
  33. 33. Engagement – from the other side <br />
  34. 34. Mobile <br />
  35. 35. Technology - A mobile nation<br />90% of New Zealanders aged 15-24yrs own a mobile<br />24% own smart phones<br />23% have used their mobile to cheat in a pub quiz<br />35% update their social networking sites from their mobiles everyday<br />45% say they are the first to know something because of mobile Internet<br />38% used the mobile Internet to settle an argument<br />41% said they check the Internet while on the loo<br />Source: Vodafone Internet Survey 2010<br />
  36. 36. Action – It’s Engagement <br />Integration<br />Broadens your recruitment efforts<br />Potentially better Targeting<br />Timing - What do you do when you wake up...?<br />
  37. 37. Attraction <br />
  38. 38. Attraction<br />
  39. 39. Now <br />
  40. 40.
  41. 41.
  42. 42. Should be doing immediately<br />Makes sure your recruitment message are well presented on mobile devices as well as desktops<br />The bar has been raised in terms of design<br />M-sites the focus – apps are a distraction for virtually every employer<br />
  43. 43. Next “LBS?”<br /><ul><li>Local jobs
  44. 44. Timing and relevance</li></li></ul><li>New News <br />
  45. 45. Word Press, Type pad – free platforms<br />Twitter breaks news fasters .....<br />Remember – we love to share!<br />Technology – Blogs, online news, citizen journalism <br />
  46. 46. Reputation is everything <br />
  47. 47. Action – leverage it, generate content <br />
  48. 48. Attraction - contextual advertising <br />
  49. 49. Now <br />
  50. 50.
  51. 51. Staff/Managers become channels <br />Tactical - Email signatures, LinkedIn profiles<br />The conversation happens at the BBQ , and it can happen online<br />Attraction – Leverage your connections<br />
  52. 52. Is recruitment PR now the new Employer Branding?<br />Matthew Jeffery ERE/CLC Content <br />
  53. 53.
  54. 54. ''There's no one I'd rather have at the controls than a Qantas pilot.'‘<br /> - John Travolta<br />
  55. 55.
  56. 56. In summary<br />Think about your candidate needs<br />Engage with them authentically and responsively<br />Use social media to source direct, source through your networks and to build your brand<br />Promote the ‘good news’<br />Use mobile technology to connect at the right time<br />.......there is no rule book<br />

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