Brand Portal, Smart Tags and Asset Insights together are the most revolutionary and powerful features of Assets introduced in AEM 6.2. Brand Portal is a secure and scalable service facilitating the publication of approved Assets from AEM into a common space accessible to managed sets of users. While the assets are being shared, one can use Asset Insights which relies on an Adobe Analytics and brings in two key metrics -Usage and Performance. While the assets are shared and Insights are derived, the Smart Tags will intelligently inspects images and understand their contents, and tags them accordingly, Auto-tagging gives confidence score for each tag by capturing user activity details such as number of times an asset is rated or clicked, plus impressions.

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Intelligent Assets: Smart TAGS, Asset Insights &
Brand Portal
KANIKA GERA
August 31st, 2016
Intelligent Assets:
Smart Tags, Asset Insights & Brand
Portal

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Adobe Experience Manager: Smart
tags, Asset Insights & Brand Portal
1 | SmartTags in AEM
2 | Asset Insights
3 | Brand Portal

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SMART TAGGING
• Intelligent Tagging
• Less time searching, more time creating!
• Reduce Creation Costs
• Find Dark Assets
• Boost Search Results
• Content Reuse
• Greater Content velocity with Auto Tagging

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Intelligently Tagging Assets
• Machine Learning – Based on Deep
Convolution Neural Networks
• Broader set, best in class accuracy of tagging
results given unique data set powered by 16M
Adobe Stock images
• Secure Processing in Image Servers
• Confidence score derived from tag space voting

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Configuring the Intelligent Tagging - 1..2..3
1. Enable the “AEM Assets Tag Feature Flag” from configMgr in OSGI console
3. Enable Auto Tagging in Update Asset Workflow2. Configure Endpoints in DAM Similarity Search
Service

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How Intelligent Tagging Works
• Computers beat humans at
image recognition
• Automatically tags new assets
on upload
• State-of-the-art deep
Convolutional Neural Network
based approach

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Intelligent Tagging
Architecture

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Technical Sneak Peak
• Tags predicted with a certain confidence score
which ranges for 0 to 1.
• Predicted Tags stored at <asset>/
jcr:content/metadata/predictedtags
• The threshold is .7, which avoids too many tags
& performance
• Smart tags are considered in Omnisearch
• Smart Tags are always generated in English by
the image-search-server and are translatable to
another language just like any other asset
metadata and subsequently be searched in their
translated form.

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Intelligent Tagging – Road Map
• Smart Tags moderation : User can choose
according to brand Image
• Multi-Lingual Tags: Incoming assets will be
tagged based on locale
• Similarity Search to easily find digital assets
similar to asset of interest
• Curation to automatically organize, discover
digital assets

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AEM ASSET INSIGHTS
• Track User rating & Usage
Statistics
• Asset Rating, Clicks &
impressions – Assigns Scores
• Select popular Assets & renew
the one’s most used
• Fetches all reports from Analytics

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Technical Sneak Peak
Usage Statistics & Score
Performance
Statistics

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Asset Insights – How it Works
Performance (data collected in Analytics):
• Unique Asset ID created on asset
upload
• UNIQUE Asset id identifies the asset
within the DAM & Analytics.
• Asset exposure or a visitor interaction
with asset, solution sends hits to
Analytics with information about the
type of interaction (e.g. impression,
click, etc.), which channel (web, email,
social, etc.), and the Asset ID.
• For reporting, AEM Assets pulls the
data from Analytics and uses the Asset
ID to match the data with the assets.
• Obtain embed code of an asset to get
the performance data

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Asset Insights – How it Works
Usage (data collected within AEM): • Assets use the common Asset
Selector within AEM / Adobe
Solutions
• Registered directly within AEM
Assets.
• Allows AEM Assets to report
metrics such as how many
times an asset has been used,
which solutions that used a
given asset, most recent
usage.
• Score assigned basis on
number of times the asset is
loaded

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BRAND PORTAL
• SAAS offering available as an
add-on to marketers and
business users who purchase
any variant of AEM Assets
• Turn-Key portal that allows
sharing of assets with internal
and external
personnel/partners
• Limited customization of
Brand portal (i.e browse,
preview, download)
• Makes datasets available
faster

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DEMO:

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“TURN FACTS INTO RELEVANT,
CONTEXTUAL,
STORYTELLING OPPORTUNITIES”
A E M S M A R T T A G G I N G | A S S E T I N S I G H T S | B R A N D P O R T A L

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THANK YOU!