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Best Practices in Enterprise Video and Digital Asset Management

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Learn how organizations can leverage a modern, cloud-native content management platform for secure access to digital content, whether it’s hosted on-premises, in the cloud, or in a hybrid storage infrastructure. See how the Nuxeo Platform provides massive scalability and flexibility for complex digital assets in today’s digital workplace.

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Best Practices in Enterprise Video and Digital Asset Management

  1. 1. Best Practices in Enterprise Video and Digital Asset Management Presented by: Michael Urbonas Director of Product Marketing at Nuxeo
  2. 2. Digital Asset Management is not new… …but it is a newer strategic initiative
  3. 3. Our agenda •  Why DAM has become so strategically important •  What a truly strategic DAM platform does differently •  Must-have functionality for a successful DAM platform investment
  4. 4. Digital Asset Management “then”…
  5. 5. Digital Asset Management now
  6. 6. Major disruptions to the DAM market The content types and variety of delivery channels is increasing exponentially Content is now a magnitude larger in size and throughput Content is now complex, structured objects, and not flat metadata sets
  7. 7. Two leading strategic DAM use cases Enterprise DAM Enabling the digital workplace Media & Production Where content is core to the business itself
  8. 8. Enterprise DAM strategic use case •  Create, access and share content across departments, geographic and corporate boundaries •  Unify diverse content sources – eliminate silos •  Automatically work with digital assets within client/ SaaS applications of choice •  Expedite critical business workflows •  Create, access and share content across teams, departments, geographic and corporate boundaries •  Images & video are now must-have application features •  Unify diverse content sources – eliminate silos •  Automatically work with digital assets within client/SaaS applications of choice •  Expedite key business workflows
  9. 9. Common Pain Points: •  Media & data located in multiple places; e.g., •  Local storage, cloud (AWS S3), cloud file sharing (e.g., Google Drive, Dropbox, Box) •  Current data model doesn’t evolve/can’t scale •  Multiple systems/applications require access to the same data Enterprise DAM strategic use case
  10. 10. Media & production strategic use case •  Complete advanced digital asset management for media producers/providers: •  Creative industries •  Major advertising agencies/ marketing firms with multi- lingual/global reach •  Video on demand (VoD) •  Proactively manage all aspects of digital media creation, localization, video management
  11. 11. Media & production strategic use case Common Pain Points: •  Media & data located in multiple places; e.g., •  Local storage, cloud (AWS S3), cloud file sharing (e.g., Google Drive, Dropbox, Box) •  Need advanced workflows for: •  Creative processes spanning marketing, manufacturing, commerce, local partners •  Video processing/transcoding
  12. 12. Must-Have DAM functionality •  Cloud-Native platform •  Storage-agnostic/Storage “smart” •  “API-first” platform for maximized integrations •  Extremely flexible metadata model •  Built-in workflow engine •  Military-grade security •  Massive scalability
  13. 13. A true Cloud-Native platform Designed from the ground up for the cloud •  Supports wide spectrum of implementation options, from on-premises to hybrid to full cloud deployment •  Rapidly deploy to true cloud deployment infrastructures like Amazon Web Services (AWS) and Microsoft Azure •  Pre-backed images for EC2, Azure and Docker On-Premises Hybrid Cloud Nuxeo Cloud (hosted)
  14. 14. Storage-agnostic / “Storage-smart” •  Centralized digital asset management with decentralized digital asset storage •  Binary files and metadata are stored separately •  No forced migration/centralization of digital assets required •  Binary files can remain at their existing storage locations
  15. 15. Storage-agnostic / “Storage-smart” •  Manage binary files in-place •  Local storage •  Cloud storage (e.g., AWS S3) •  Content delivery networks (CDNs) •  Enterprise file sync & share (EFSS); e.g., Google Drive, OneDrive, Box •  External files behave the same as content stored locally: indexing, thumbnail, preview, etc. •  Supports hierarchical storage management (HSM) policies
  16. 16. API designed by developers for developers •  Flexible – Uses JSON data format, supporting virtually any programming language •  Composable - Apply several commands in a single call (using Automation Chains) •  Executes as single transaction •  If one command fails, everything will be rolled back
  17. 17. API-first platform: Maximized integration •  API-first means exposing ALL functionality to developers •  Extensible - over 250 extension points for developers to add plug-ins, including connectors to other systems and content sources •  Large library of pre-built plug- ins for popular apps and services
  18. 18. Integrations: Google Cloud Vision API •  Nuxeo Vision plugin enables integration with image detection APIs, notably Google Cloud Vision •  Provides insights and information automatically detected within •  Standalone images •  Videos, using image frames captured by Nuxeo automatic storyboarding
  19. 19. Nuxeo Vision plugin for image detection Detection of objects found in images automatically added as tags
  20. 20. Nuxeo Vision plugin for image OCR Text detection and extraction using OCR with multi-language support, available for full text search
  21. 21. Nuxeo Vision plugin for video storyboards Nuxeo also applies Google Cloud Vision to videos, using frames captured by Nuxeo storyboard
  22. 22. Nuxeo Vision plugin for video storyboards Detect objects, landmarks (“Space Needle”, “Seattle”,) and themes (“city”, “skyline”, “sports”), all saved as tags
  23. 23. Integrations: Adobe Creative Suite Seamlessly work with multimedia files from within client applications without ever leaving the Nuxeo Platform
  24. 24. Integrations: Adobe Creative Suite Search, retrieve and work with images stored in the Nuxeo repository from within your Adobe CS application of choice
  25. 25. Integrations: Salesforce.com •  Native integration within Salesforce.com (SFDC) •  Freely associate digital assets with any SFDC object; e.g., Campaigns
  26. 26. Extremely flexible metadata model •  Schema-flexible metadata model adapts to your specific application needs •  Utilize common metadata models; e.g., EXIF, IPTC, XMP, ADI •  Define custom metadata and controlled vocabularies •  Hundreds of complex metadata fields per asset •  Rapidly change metadata model as your business needs change
  27. 27. Extremely flexible metadata model •  A Nuxeo Document is not just a “file” – it is a rich content object Single-Image.png Creation date 2016-07-12 Modification date 2016-07-13 Created by Rachel Lifecycle state Final Master Job ID 0827 Master Job Desc Global Teddy Bar Ad File(s): Access Controls …
  28. 28. Extremely flexible metadata model •  One content object can contain multiple files, file/binary types, advanced metadata and hierarchy •  Enables highly customizable workflows and process automation Creation date 2016-07-12 Modification date 2016-07-13 Created by Rachel Lifecycle state Final Master Job ID 0827 Master Job Desc Global Teddy Bar Ad File(s): Access Controls …
  29. 29. Integrated workflow engine •  Visually design workflows for key DAM processes: •  Creative design and collaboration •  Review and approval •  Talent and usage rights management •  Mundane but highly critical tasks •  Trigger workflow actions using business rules / event handlers / metadata
  30. 30. Put metadata to work in rules-based workflows: •  New video/media onboarding •  Automatic transcoding •  Creative process management •  New job onboarding •  Master asset design & production •  Adaptations – Localize master assets for each target audience •  Rule-based escalations •  Talent/usage rights management
  31. 31. Military-grade security Authentication Supports many authentication protocols/ providers out of the box Custom plug-in for additional/ future protocols Access Controls Access control lists (ACLs) Rules-based security policies for mandatory access controls (MACs) Data Protection Encryption of content at rest; databases; network traffic No VPN is required Audit Trail Record any application or system event Monitor audit log using event listeners; trigger workflows/alerts
  32. 32. Massive scalability •  Nuxeo Platform designed for best possible performance and scalability from SQL databases •  Benchmarked to the tune of 1 billion documents •  Full details: benchmarks.nuxeo.com
  33. 33. Unrivaled scalability beyond SQL limits… •  Massive number of documents •  Automatic versioning •  Write-intensive daily imports
  34. 34. Unrivaled scalability beyond SQL limits… •  Nuxeo supports NoSQL databases (MongoDB, MarkLogic) as storage backend •  15x-18x faster document processing; 5x faster bulk import
  35. 35. Key takeaways… •  Major disruptions are rapidly increasing the strategic value - and complexity - of DAM •  Legacy tools lack the flexibility, integration, scale and cloud- native functionality to deliver content and data to multiple applications and devices •  Nuxeo was built from the ground up to manage complex digital assets at massive scale, in today’s world of cloud, big data, analytics and mobile
  36. 36. Your next steps… •  Nuxeo Platform is available for deployment and testing •  Nuxeo Platform Online Trial: Free 30-day access to full- featured Nuxeo Platform, Nuxeo Studio & Nuxeo Marketplace www.nuxeo.com/downloads •  Visit Nuxeo University for free video-based, learn-by-example training for all major aspects of the Nuxeo Platform university.nuxeo.io
  37. 37. Thank you! Mike Urbonas Director, Product Marketing murbonas@nuxeo.com To learn more, please visit: www.nuxeo.com

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