Nerd Nation Redefined

1. Building Innovative BrandsBUILDING INNOVATIVE BRANDS

2. Single Focused Goal
Increase
Attendance
Engage
Fans
Empower
Players
Advertise
Brand

3. “Allow all Stanford Stakeholders, including
the basketball players, to define their vision
of Nerd Nation and become an integral part
of the Stanford Basketball Experience”

4. Brand Identity: Nerd

5. Nerd?

6. Nerd.

8. Strong.
Smart.
Champions.
Intellectual
Brutality.
Team Players.
Good Guys .

9. Nerd.
Reinvented.

11. Long-term Implementation

12. What does N.E.R.D. mean to you?

13. #NerdReDeFineD- Social Media
Presence
Freshman Dorm Competition
Merchandise