My Ignorance On Display as a Research Agenda. There are millions of consumer apps to kill in the next few years. Perhaps that many enterprise apps too. We do a horrible job of shutting down systems well. It's typically a frenetic, last second, disorganized, incomplete, bridge-burning, costly, career limiting exercise. We don't talk about it and we have little data. I want to start a conversation about product death. In this deck I'm showing how little I know by asking you how to lead product retirement projects, how to design them, current practices, which forces drive success and which risks induce failure.