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Key Travel Trends: Global Online Travel Tops $1Tn by 2022

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Ethical Sector
Ethical Sector

Global online travel is projected to reach $1 trillion by 2022, with Asia-Pacific accounting for the largest share of online bookings at 37% in 2020. Specialist platforms are emerging to book in-destination activities and community-based tourism through websites and apps, capitalizing on the growing trend of searching for and booking experiences via smartphone while traveling.

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Key Travel & Consumer Trends • Global Online Travel: $Tn 1 by 2022 • APAC: 2020 - largest share of global online bookings: 37 % (vs 31% in 2016, larger than US or Europe’s share) • Google, TripAdvisor, OTA’s start to focus on “In- Destination Activities” • Specialist online platforms are emerging (Viator), also for CBTs (ie localalike.com) Source: 2017 PhocusWrigth Inc
A $112 Bn market (APAC/EU/US) Source: 2017 PhocusWrigth Inc Increasing # of Searches for activities via Smartphones and bookings while “in-destination”

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Key Travel Trends: Global Online Travel Tops $1Tn by 2022

  • 1. Key Travel & Consumer Trends • Global Online Travel: $Tn 1 by 2022 • APAC: 2020 - largest share of global online bookings: 37 % (vs 31% in 2016, larger than US or Europe’s share) • Google, TripAdvisor, OTA’s start to focus on “In- Destination Activities” • Specialist online platforms are emerging (Viator), also for CBTs (ie localalike.com) Source: 2017 PhocusWrigth Inc
  • 2. A $112 Bn market (APAC/EU/US) Source: 2017 PhocusWrigth Inc Increasing # of Searches for activities via Smartphones and bookings while “in-destination”