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Shuang Raido UX Design Portfolio

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Raido - Alerts Design for the Traveler

UX Design Portfolio of an iOS map app that visually displays disease outbreaks, terrorist threats, and natural disaster alerts through colored overlay filters. Portfolio created using Sketch, Photoshop, Indesign, Illustrator, and Invision.

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Shuang Raido UX Design Portfolio

  1. 1. Raido Alerts Designed for the Traveler 1
  2. 2. Introducing Raido, the map app with live filters showcasing areas with disease outbreaks, terrorist threats, and natural disaster warnings. InvisionLink:https://invis.io/DH9KIGDKW Raido Alerts Designed for the Traveler 2
  3. 3. Raido also features safe arrival messages with GPS coordinates to send concerned to loved ones. To demo Raido, check out our invision link: https://invis.io/DH9KIGDKW 3 Raido Alerts Designed for the Traveler
  4. 4. Alerts Designed for the Traveler Raido Shu4n62gmail.com I’m a Creative Professional with a Passion for Flow Arts, Virtual Reality and Travel. About the Creator 4 Hi, I’m Shuang Chen
  5. 5. Alerts Designed for the Traveler Raido Shu4n62gmail.com Work Experience 5 GE Digital 2015 - 2016 Societe Generale 2014 Deutsche Bank 2012-2014 Deutsche Bank 2011-2012 Five Years Experience working for Fortune 500 companies in New York City, London, and Silicon Valley. Extensive background in communication design, website development, and social media marketing. I love creating prototype mocks, conducting user research, and playing around with Sketch.
  6. 6. Alerts Designed for the Traveler Raido Shu4n62gmail.com Raido Inspiration 6 “You’re going off to Europe? Isn’t it dangerous now?!” - Co-worker at GE Digital The inspiration for Raido arose from my love of traveling. This past summer, I wanted to go on an European backpacking trip. I was full of anticipation while my coworkers and friends were overly concerned about me. At the time, France and Germany just experienced a series of shootings and bombings. My outlook was if I can survive living in Oakland, I can survive backpacking Europe by myself. Afterall, statistically I would have a higher chance of getting shot in Oakland than in Europe.
  7. 7. Alerts Designed for the Traveler Raido Shu4n62gmail.com Raido Inspiration 7 In an attempt to help abate concerns of me flying off, I tried to download an app that will have the most recent travel alerts. The only ones I could find were official government apps that were horrible designed. I couldn’t find anything with detailed information on travel warnings in a visually appealing manner. Thus, I decided to create my own version which I’ve named Raido. Statistically I would have a higher chance of getting shot in Oakland than in Europe
  8. 8. Alerts Designed for the Traveler Raido Shu4n62gmail.com Raido Inspiration 8 The inspiration for the name came from my trip to Iceland back in 2012. Raido is an Icelandic Bind Rune meaning ‘Safe Travel’. It conveyed the purpose of my travel alert app really well. There’s random times in my portfolio that I’ve called Raido as Reizen which is the Dutch word for ‘Travel’. Reizen was the name initially but as I dove further into the branding of my app, I realized Raido is more fitting. “Raido represents travel, both in physical terms and those of lifestyle direction. The rune predicts a journey, vacation, relocation, evolution, change of place or setting. It allows seeing a larger perspective. Seeing the right move for you to make and deciding upon it.”
  9. 9. Alerts Designed for the Traveler Raido Shu4n62gmail.com Competitors 9 Smart Traveler App by the US Government is the only app from my research similar to my aspirations for the Raido App. Smart Traveler offers the same features of travel alerts and warnings but the information is not visually appealing. Upon opening the app, it shows a list of countries. Target demographic on both apps are travelers who are mindful about their safety abroad.
  10. 10. Alerts Designed for the Traveler Raido Shu4n62gmail.com Heuristic Evaluation 10 Appearance/Aesthetics Issues -None Content Issues Easy to scan Minimal text/information presented Important content is above the fold Search box is easy to identify and easy to use Navigation Issues Consistent Navigation Easy to identify your location on the site Consistent way to return Home Organization of information makes sense Efficiency/Functionality Issues -None [H4 Feedback] [Severity 3] There is a search section under countries but not warnings or alerts. [H4 Feedback] [Severity 1] Upon hitting the STEP button, instead of another list section, it brings up a random pop-up [H4 Feedback] [Severity 3] Countries button doesn’t always bring it to the “home” screen [H4 Feedback] [Severity 3] No breadcrumbs, lost of site location when going into countries section [H7 Feedback] [Severity 3] User has to scroll for so long to go through countries and travel warnings to find relevant information [H8 Feedback] [Severity 3] Too much text in each section where it’s information overload
  11. 11. Alerts Designed for the Traveler Raido Shu4n62gmail.com Competitors 11 On the Australian App Store, there is the Smart Traveller AU App that has more features than the US Smart Traveler such as registering your travels, International Scams, and LGBTI travellers information. Similar to the US Smart Traveler, it has countries listed instead of presented in a map format. Listing countries does not make it intuitive or user friendly. This is the main drawback of both of these apps that I hope to resolve with the Raido app.
  12. 12. Alerts Designed for the Traveler Raido Shu4n62gmail.com Heuristic Evaluation 12 Appearance/Aesthetics Issues -None Content Issues Easy to scan Minimal text/information presented Important content is above the fold Navigation Issues Organization of information makes sense Efficiency/Functionality Issues -None [H7 Feedback] [Severity 3] User has to scroll for so long to go through countries and travel warnings to find relevant information [H8 Feedback] [Severity 1] List in Travel Tips does not seem to follow a logistical format [H8 Feedback] [Severity 3] Too much text in each section where it’s information overload
  13. 13. Alerts Designed for the Traveler Raido Shu4n62gmail.com Competitive Analysis 13 Name Products / Services Size / Following Unique Selling Proposition Strengths Weaknesses SmartTraveler Alerts US travellers about threats abroad @TravelGov +500,000 Twitter Followers Official government from the US State Dept Has the official US warnings and alerts Not organized well, hard to navigate, no visuals Foreign Government Travel Apps Alerts AU travellers about threats abroad AU: 100,000+ likes on Facebook Official AU travel app with legal information to AU citizens Offers LGBTI tips, Power of attorney info, travel registration Information not presented in an easy to digest visual manner TripAdvisor Gives travel advice 350 million average monthly unique visitors Contains the most travel advice on 1 site Already the trust site to go to for travel information Information overload, hard to find answers News Channels (CNN) Informs on current events ~ 5 million viewers Known to be a respectable source of information Most up to date information Not easy to search for quick updates Facebook Connects friends in a social network 1.71 billion monthly active users It’s where you catch up with all your friends Gives live update as to friends in danger areas Safety Check only works after natural disasters
  14. 14. Survey Goals 14 Demographic Profile Gender Age Travel Habits Frequency of Travel Pleasure Business Number of countries visited Most Concerned Threat Disease Outbreak Natural Disasters Terrorist Threat High Crime Areas Perceived Safety Abroad Which continents perceived most dangerous Cancelling a trip due to threat Emergency while abroad Sources to check on travel destinations for safety In order gain insights into the traveler demographic and their needs, I created a survey to better understand:
  15. 15. Alerts Designed for the Traveler Raido Shu4n62gmail.com Survey Results 15 During the short duration of my survey, I had a total of 27 respondents. The demographic is mostly split between 12 male and 14 female travelers with 1 respondent as non-cisgender. Due to mostly reaching out to my facebook friends, the common age is 25 to 34 in the sample.
  16. 16. Alerts Designed for the Traveler Raido Shu4n62gmail.com 16 The majority of my respondents traveled for Pleasure. The average frequency is A Few Times a Year for Pleasure and Not Often for Business Travel with some traveling Monthly for work and pleasure. This is a good sample for both business and pleasure due to moderate frequency expected of travelers using the app. Survey Results
  17. 17. Alerts Designed for the Traveler Raido Shu4n62gmail.com 17 In my user sample, majority of my respondents have gone to less than 30 different countries. Four respondents traveled to over 31 different countries. So there’s a good diversity in frequency of travelers as well as experience in traveling. Survey Results
  18. 18. Alerts Designed for the Traveler Raido Shu4n62gmail.com 18 70% of respondents research the safety of a country before traveling. So there is a need for an informative travel app about safety alerts. Survey Results
  19. 19. 19 Upon placing the responses into a word cloud, the most common sources for travel research are: Google, government ratings/sites, news sites, asking friends, and blogs. So far, information seems to be scattered when it comes to travel safety. No unified response aside from “Googling the country”. Survey Results
  20. 20. Alerts Designed for the Traveler Raido Shu4n62gmail.com 20 The most concerned threat is Disease Outbreak and Crime when traveling. Followed by Terrorism and then Natural Disasters. This might be due to previous experiences by travellers surveyed as demonstrated by the next question. Survey Results
  21. 21. Alerts Designed for the Traveler Raido Shu4n62gmail.com 21 Six Respondents had to cancel a trip due to perceived safety. Four of the cancellations was due to violence in the form of bombings and civil unrest. Two of the cancellations was due to Zika. It’s interesting that it correlates pretty well with the previous results on levels of perceived threat. Why was the trip cancelled? There was a military koo and I was unsure of how it would effect the trip Honduras, post removal of Peace Corps due to civil unrest Egypt and Indonesia due to bombings Not the issues above, but I did cancel a trip to Guatemala over violence expected during an election. I was going to go to a bachelorette party in Puerto Rico earlier this year, but the bride-to-be cancelled bc of Zika and the average age of those attending (looking to have children in the next few years) We were going to go to mexico, but I was pregnant and Zika was present, so we did not buy plane tickets. Survey Results
  22. 22. Alerts Designed for the Traveler Raido Shu4n62gmail.com 22 Africa is seen as the most dangerous out of all the countries listed with Australia deem as the safest. Even with the most recent European bombings, respondents still find Europe safer than North America. South America is ranked second in terms tourism danger. This question was to gain a better perspective of what countries respondents perceived to be safe vs dangerous. Survey Results
  23. 23. Alerts Designed for the Traveler Raido Shu4n62gmail.com 23 What was the emergency? Bad flu in Costa Rica (was sick when I left NYC) I was dehydrated and badly needed an IV Only one respondent had an emergency abroad, it was disease related. Majority of travelers usually have a great trip even with the frequency of the travel with the sample respondents. Survey Results
  24. 24. Alerts Designed for the Traveler Raido Shu4n62gmail.com 24 Most respondents listed search engines as their source to get the most recent travel information. Social media came in second. Due to the young age group of respondents, news outlets came last. Six respondents elaborated to include TripAdvisor and other Travel sites such as Airbnb. Reddit as a live forum to gain insights into recent events was also mentioned. Where to go for travel information? TripAdvisor, Reddit, Youtube, Travel Blogs / Guides When travel within the US, I tend to check TripAdvisor and I read recommendations from locals on Airbnb I try to talk to people who have been there and get their advice. Where to avoid, what to do, how to stay safe, how to have the most fun possible. Also with question 9- Continents and countries are very different, and preparedness for those places- I cannot go to Antarctica tomorrow because I am not prepared, but if I knew what to do and what to expect I would feel much safer. :) Survey Results
  25. 25. Personas 25 After doing conducting the survey, came the question of Who Will Use My App? After some research it seems that the most common users will be Backpackers, Business Travelers, and Vacationers. I gave them life as: Luna the Backpacker Angelina the Executive Gilles the Vacationer
  26. 26. Alerts Designed for the Traveler Raido Shu4n62gmail.com Personas 26
  27. 27. Alerts Designed for the Traveler Raido Shu4n62gmail.com Personas 27
  28. 28. Alerts Designed for the Traveler Raido Shu4n62gmail.com Personas 28
  29. 29. User Scenarios 29 Luna is ready to embark on her gap year after finishing her design degree. She's excited to venture out to Southeast Asia. Her first stop is the Philippines. However, in certain regions there's a terrorist threat alert. Her parents are extremely concerned for her safety, they would like regular updates on her arrival. Luna finds this to be frustrating since she rather just enjoy the new country she's in without having to message mom and day every day. She would rather have an app do that automatically whenever she travels to a new region. Luna the Backpacker
  30. 30. User Scenarios 30 As Chief Digital Officer, Angelina is the face of Orientüm. She is expected to talk at numerous international conferences. A focus area for her company is South America. Due to the Zika outbreak, she is cautious about accepting speaking engagements there. The CEO is aware and is willing to work with her on alternative options such as telecommuting or having him step-in. However, he wants her to give at least a week notice in order to change flights. Angelina is now scrambling to obtain the most current map on Zika affected areas. Angelina the Executive
  31. 31. User Scenarios 31 Gilles is a Frenchman who not only knows how to have a good time but also knows how to host spectacular parties. His name is tied with legendary underground raves, so his wedding is no exception. After a long search of the perfect wedding destination, he has settled on a beautiful private island in the Thailand. However, the decided date falls right in the middle of the Typhoon Season. Gilles would need to check on the app to not only ensure the safe arrival of his guests but to access to current Typhoon notifications. If all goes well, he wouldn't need to move his party inland. Gilles the Vacationer
  32. 32. StoryBoard 32 Out of all the personas, Luna’s story really connected with me. I am a huge backpacker who loves a sense of adventure. Her story with her parents reminded me of my own ordeals whenever I booked a one-way ticket somewhere.
  33. 33. Sketches to the Wireframes 33 Upon figuring out my target users, came the fun part of Sketching, Laying out, and Wireframing my app to life.
  34. 34. Sketches & Exploration 34 First sketches of Raido in order to create the Information Architecture. I went about creating the first initial sketches for how each of my user personas will be interacting with the app as well as the layout of the features.
  35. 35. Alerts Designed for the Traveler Raido Shu4n62gmail.com Information Architecture 35
  36. 36. Alerts Designed for the Traveler Raido Shu4n62gmail.com Page Flows 36 Page Flow to check on the hazard of Philippines in terms of travel safety and being able to tapping on the country/filter to get more information about the color filter. Page Flow to Check on Region Map Home Pop-Up Informing User of Travel Alert UserTapsonColoredFilter UserTapsonMap
  37. 37. Alerts Designed for the Traveler Raido Shu4n62gmail.com Page Flows 37 Sending alert notifications to loved ones whenever they reach a new destination/region. Page Flow for Safe Arrival Alerts Map Home Menu User Taps on Menu Send GPS Location Upon Safe Arrival User Taps on Send GPS Deselect/ Select Contact Add Contact Send Message Edit Message UserTapsonMap
  38. 38. Alerts Designed for the Traveler Raido Shu4n62gmail.com Page Flows 38 Page flow to focus on one filter to see regions currently affected with Zika. Page Flow to Focus on one Filter Map Home Menu User Taps on Menu User Selects / Deselects Filter New Map UserTapsonMap
  39. 39. Alerts Designed for the Traveler Raido Shu4n62gmail.com Lo-Fi Paper Prototype 39 Checking on the hazard of Philippines in terms of travel safety and being able to tapping on the country/filter to get more information about the color filter: User Opens App Home page with Map Map GPS coordinates locates user User taps on the country and filter for information User Task Flow to Check on Region
  40. 40. Alerts Designed for the Traveler Raido Shu4n62gmail.com Lo-Fi Paper Prototype 40 Sending alert notifications to loved ones whenever they reach a new destination/region: User Opens App Home page with Map whereabouts (GPS) Taps on menu button on top Menu reveals “Send GPS Location” User taps on “Send GPS Location” On the text field, user adds “MOM” Clicks on the “+” on the right side Verification of add gets sent User Task Flow to Add Contact for Alerts
  41. 41. Alerts Designed for the Traveler Raido Shu4n62gmail.com Lo-Fi Paper Prototype 41 User only wants to focus on one filter to see regions currently affected with Zika: User Opens App Home page with Map whereabouts (GPS) Taps on menu button next to colored regions on top Menu reveals selection/deselection of colored filters User taps deselects all other filters to focus on one alert Scrolls over to new region from GPS location User Task Flow to Focus on one Filter
  42. 42. Alerts Designed for the Traveler Raido Shu4n62gmail.com Wireframes & Exploration 42 Due to the difficulty of creating wireframes with a map app, I used contour maps of countries to start with. I chose Philippines and South America as the two countries of focus due to my User scenarios. With these maps, I used it to play around with filter colors.
  43. 43. Alerts Designed for the Traveler Raido Shu4n62gmail.com Wireframes & Exploration 43 Checking on the hazard of Philippines in terms of travel safety and being able to tapping on the country/filter to get more information about the color filter: User Opens App Home page with Map Map GPS coordinates locates user User taps on the country and filter for information Wireframe to Check on Region
  44. 44. Wireframes & Exploration 44 Sending alert notifications to loved ones when they reach a new destination/region: User Opens App Home page with Map whereabouts (GPS) Taps on menu button on top Menu reveals “Send GPS Location” User taps on “Send GPS Location” On the text field, user adds “MOM” Clicks on the “+” on the right side Verification of add gets sent Wireframe to Add Contact for Alerts
  45. 45. Alerts Designed for the Traveler Raido Shu4n62gmail.com Wireframes & Exploration 45 Sending alert notifications to loved ones when they reach a new destination/region: User Opens App Home page with Map whereabouts (GPS) Taps on menu button on top Menu reveals “Send GPS Location” User taps on “Send GPS Location” On the text field, user adds “MOM” Clicks on the “+” on the right side Verification of add gets sent Wireframe to Add Contact for Alerts 2
  46. 46. Alerts Designed for the Traveler Raido Shu4n62gmail.com Wireframes & Exploration 46 User only wants to focus on one filter to see regions currently affected with Zika: User Opens App Home page with Map whereabouts (GPS) Taps on menu button next to colored regions on top Menu reveals selection/deselection of colored filters User taps deselects all other filters to focus on one alert Scrolls over to new region from GPS location Wireframe to Focus on one Filter
  47. 47. Raido Final Prototype 47 To pay homage to the Bind Rune, the Raido logo is of an R Rune. After working countless hours on creating the Raido prototype, there were various changes upon the progression of the app seen in my work in progress. One of the changes was the color green to purple for Disease Outbreak Alerts because Green doesn’t show up as well on real maps taken from Google Maps. Another change was the label for weather to Disaster Precautions to include earthquake prone regions. Another change was the formal acceptance of the name of Raido for the app instead of Reizen. Thus you will hear me mentioning it as the Reizen app in the upcoming prototype video, it was the previous app name before going with the creative direction of Raido.
  48. 48. Alerts Designed for the Traveler Raido Shu4n62gmail.com Raido Final Prototype 48 Raido Prototype I of the user flow for a user in the Philippines only interested in seeing the regions affected by Terrorist Threat alert by the US Department. User Actions: User taps on colored filters User taps on menu User deselects filters User goes back to the map
  49. 49. Alerts Designed for the Traveler Raido Shu4n62gmail.com Invision Prototype 49 VideoLink:https://youtu.be/eN_Hs1rd6R8 To follow along in the user task, play with our invision link: https://invis.io/DH9KIGDKW
  50. 50. Alerts Designed for the Traveler Raido Shu4n62gmail.com Raido Final Prototype 50 Raido Prototype II of the user flow for Luna, the Backpacker Persona, on adding her mom to receive a safe arrival notification with her GPS coordinates. User Actions: User taps on menu to select “Send GPS Location” User selects the ( + ) button to add new contact User confirms access to Contacts User writes in “Mom” User hits return to pull up Mom’s contact User taps on ( + ) button to add Mom User selects “Mom” User taps on the paper airplane to send User taps send after previewing the message User taps “OK” upon message sent confirmation
  51. 51. Alerts Designed for the Traveler Raido Shu4n62gmail.com Invision Prototype 51 VideoLink:https://youtu.be/G4mpYV5bZJs To follow along in the user task, play with our invision link: https://invis.io/DH9KIGDKW
  52. 52. Future Aspirations 52 After conducting some user testing in San Francisco, my future aspiration for Raido is to eventually add the LGBTI filter. San Francisco is very diverse with a queer-friendly outlook. It would benefit my user teters to display countries to avoid for queer travelers looking to go abroad without getting persecuted. To see future updates, check out my Behance: www.behance.net/shu4n657f7
  53. 53. Tools Used & Resources 53 @@@@@ @@@ @@@ @@ @ @ = 10 Working Hours Resources: Google Maps iOS GUI Kit Behance Mocks Smart Traveler US Smart Traveller AU @@

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