5. Costume
• The idea behind his costume (casual wear) is to reflect the style of the target
audience of the band, Alabama shakes. Is to make the main character of the
music video relatable and loved. Allows the audience to conform and believe
in the music video. Not only that but the style of the outfit reflects the
activity he is partaking in the video. If my main character was skating
constantly but always seen wearing a suit it would look completely out of
place and although he wasn’t dressed suitably for the activity.