Soft Grunge Radio targets listeners aged 18 who live on the South Coast of the UK. These listeners enjoy alternative music, street sports, movies, video games and hanging out with friends. The radio station meets the interests of their target demographic through curated playlists, competitions, and advertisements that feature bands, activities, brands and media popular with this age group. Key competitors for listeners include similar alternative stations like Kerrang Radio as well as mainstream stations like Capital FM and Radio 1 that also target 18-year-olds.

1. BY JESS BONE AND ETHAN K-D
SOFT GRUNGE RADIO

2. Musicprogrammingjessicajanebone.blogspot.co.uk
INTRODUCTION

3. TARGET LISTENERS
The average profile of a Soft Grunge Radio listener:
- Aged 18
- Lives on the South Coast
- Wears brands such as Vans and Converse
- Loves extreme and street sports like skating and skydiving
- Goes to many music concerts and festivals to alternative music
- Eats fast food at places like Mc Donalds
- Enjoys current films like fantasy films e.g. Lord Of The Rings
- Watches comedy shows like ‘How I Met Your Mother’
- Regularly drinks spirits like Disaronno
- Spends most of their time hanging out with friends
- Plays Xbox games like ‘Call of Duty’

4. MEETING LISTENER’S NEEDS
Example of our target listener’s interests
We meet these interests via our
playlists, competitions and adverts.

5. PLAYLIST EXPLANATION

6. Our main competitions are:
Kerrang Radio -
As their playlists are very similar to ours and have the same target listeners
Capital FM –
As their station is listened to audiences in the same area and target age.
Radio 1 –
As their target listeners are of the same age, slightly similar playlists and
already a very large station.
COMPETITION OVERVIEW

7. SPEECH CONTENT EXAMPLE

8. GOOD EDITING EXAMPLE

9. KEEPING LISTENERED TUNED IN
EXAMPLE