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Newspaper & News Online


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Newspaper & News Online

  1. 1. Newspaper and News Online
  2. 2. Newspaper <ul><li>A newspaper is a written publication containing news , information and advertising , usually printed on low - cost paper called newsprint. </li></ul><ul><li>General - interest newspapers often feature articles on political events , crime , business , art/entertainment , society and sports . </li></ul><ul><li>Most traditional papers also feature an editorial page containing columns which express the personal opinions of writers . Supplementary sections may contain advertising , comics , coupons , and other printed media . </li></ul>
  3. 3. Newspaper <ul><li>Newspapers are most often published on a daily or weekly basis, and they usually focus on one particular geographic area where most of their readers live . </li></ul><ul><li>Despite recent setbacks in circulation and profits newspapers are still the most iconic outlet for news and other types of written journalism </li></ul>
  4. 4. Newspaper <ul><li>A daily newspaper is issued every day, sometimes with the exception of Sundays and some national holidays . Saturday and, where they exist, Sunday editions of daily newspapers tend to be larger, include more specialized sections and advertising inserts, and cost more . </li></ul><ul><li>Typically, the majority of these newspapers’ staff work Monday to Friday, so the Sunday and Monday editions largely depend on content done in advance or content that is syndicated . Most daily newspapers are published in the morning . Afternoon or evening papers are aimed more at commuters and office workers </li></ul>
  5. 5. Newspaper <ul><li>There is some debate over which publication was the first newspaper because the definition of a newspaper has been flexible . </li></ul><ul><li>In ancient Rome, Acta Diurna ,or government announcement bulletins, were made public by Julius Caesar . They were carved on stone or metal and posted in public places . </li></ul>
  6. 6. Newspaper <ul><li>In China, early government-produced news sheets, called tipao , circulated among court officials during the late Han dynasty (second and third centuries AD). </li></ul><ul><li>Between 713 and 734 , the Kai Yuan Za Bao of the Chinese Tang Dynasty published government news; it was handwritten on silk and read by government officials. </li></ul><ul><li>In 1582 there was the first reference to privately - published newssheets in Beijing , during the late Ming Dynasty ; [1] by 1638 the Beijing Gazette switched from woodblock print to movable type printing </li></ul>
  7. 7. <ul><li>จากแผ่นประกาศข่าว วิวัฒนาการเป็นจดหมายข่าว และหนังสือข่าว รายงานข่าวสารทางการค้า การเมือง แล้วพัฒนาเป็นหนังสือพิมพ์ซึ่งเกิดขึ้นหลังจาก พ . ศ . 1997 ที่ โจฮัน กูเต็นเบิร์ก ชาวเยอรมัน ประดิษฐ์เครื่องพิมพ์และ ตัวพิมพ์ขึ้น และ วิลเลี่ยม แซกส์ตัน นำเครื่องพิมพ์ไปใช้ในประเทศอังกฤษ </li></ul>Newspaper
  8. 8. The Dutch Courante uyt Italien, Duytslandt, &c. of 1618 is also considered by some to be the first modern newspaper since the Relation looks more like a book than what is now considered a newspaper . Newspaper The newspaper Opregte Haarlemsche Courant from Haarlem , first published in 1656, is considered by some to be the oldest continuously published newspaper, though it was forced to merge with the newspaper Haarlems Dagblad in 1942 by the German occupier. Since then the Haarlems Dagblad appears with the subtitle Oprechte Haerlemse Courant 1656 and considers itself to be the oldest still-publishing newspaper in the world.
  9. 9. <ul><li>In the English-speaking world, Nathaniel Butter is often credited with the creation of the first news periodical in 1622. </li></ul><ul><li>The earliest papers in the United Kingdom were devoted to politics and government proceedings. </li></ul><ul><li>In 1702, the first daily newspaper called The Daily Courant was published. </li></ul><ul><li>In Boston in 1690, Benjamin Harris published Publick Occurrences Both Forreign and Domestick . This is considered the first newspaper in the American colonies even though only one edition was published before the paper was suppressed by the government. </li></ul><ul><li>In 1704, the governor allowed the Boston News - Letter to be published and it became the first “continuously published” newspaper in the colonies. </li></ul>Newspaper
  10. 10. <ul><li>Soon after, weekly papers began publishing in New York and Philadelphia. These early newspapers followed the British format and were usually four pages long. </li></ul><ul><li>They mostly carried news from Britain and content depended on the editor’s interests. </li></ul><ul><li>In 1783, the Pennsylvania Evening Post became the first American daily. In 1751, John Bushell ’s Halifax Gazette became the first Canadian newspaper. </li></ul><ul><li>By the early 19th century, many cities in Western and Eastern Europe, as well as North and South America, published newspaper-type publications though not all of them developed in the same way; content was vastly shaped by regional and cultural preferences </li></ul>Newspaper
  11. 11. <ul><li>Advances in printing technology during the Industrial Revolution were responsible for turning the newspaper into a widely circulated means of communication . </li></ul><ul><li>In 1814, The Times of London acquired a printing press capable of making 1,100 impressions per minute . [4] Soon, it was adapted to print on both sides of a page at once . </li></ul>Newspaper John Walter ( 1738 / 9 - November 17 , 1812 ), founder of The Times newspaper, London
  12. 12. <ul><li>This innovation made newspapers cheaper and thus available to a larger part of the population . </li></ul><ul><li>In 1833, Benjamin Day printed the first penny press newspaper, The New York Sun . </li></ul><ul><li>Penny press papers cost about one sixth the price of other newspapers and appealed to a wider audience . [ </li></ul>Newspaper
  13. 13. the World Association of Newspapers recognizes Johann Carolus ’s Relation aller Fürnemmen und gedenckwürdigen Historien , (Collection of all distinguished and commemorable news). published in 1605, as the world’s first newspaper . Newspaper
  14. 14. หนังสือพิมพ์ในประเทศไทย Thai Newspaper <ul><li>วิวัฒนาการของหนังสือพิมพ์ในประเทศไทย เริ่มตั้งแต่สมัยรัชกาลที่ 3 โดยมีกลุ่มมิชชันนารีอเมริกันเป็นเจ้าของและบรรณาธิการ ซึ่งหมอบรัดเลย์ได้ออกหนังสือพิมพ์ข่าวรายปักษ์เล่มแรกของไทย ชื่อ &quot; บางกอกรีคอร์เดอร์ &quot; พิมพ์ด้วยภาษาไทยและอังกฤษ แต่มีอายุได้ไม่ถึง 2 ปีก็ต้องปิดกิจการลง </li></ul><ul><li>หลังจากนั้นก็มีหนังสือพิมพ์ออกมาอีกหลายฉบับ ทั้งรายสัปดาห์ รายปักษ์ และรายปี อาทิ หนังสือพิมพ์บางกอกคาเลนดาร์ ต่อมาพัฒนาเป็นหนังสือพิมพ์รายวัน เช่น Bangkok Daily Advertiser และ Siam Daily Advertiser </li></ul>
  15. 15. Thai Newspaper
  16. 16. <ul><li>สมัยรัชกาลที่ 4 ทรงเป็นผู้จัดทำหนังสือพิมพ์รายวันภาษาไทย ชื่อ &quot; ราชกิจจานุเบกษา &quot; เพื่อชี้แจงข่าวคลาดเคลื่อนที่ตีพิมพ์ในหนังสือพิมพ์ของหมอบรัดเลย์ และเพื่อแจ้งข่าวการบริหารพระราชภารกิจทางการเมือง </li></ul><ul><li>ในสมัยรัชกาลที่ 5 เริ่มมีหนังสือพิมพ์ภาษาไทยฉบับแรกที่เผยแพร่สู่ประชาชน ชื่อ &quot; ดรุโณวาท &quot; ในยุคนี้วงการหนังสือพิมพ์ตื่นตัวมากโดยมีการออกหนังสือพิมพ์ถึง 59 ฉบับ </li></ul><ul><li>สมัยรัชกาลที่ 6 กิจการหนังสือพิมพ์ก้าวหน้ามาก ต่อเนื่องมาถึงรัชกาลที่ 7 มีหนังสือพิมพ์ 55 ฉบับ โดยมีหนังสือที่มีชื่อเสียงและน่าเชื่อถือที่สุด คือ &quot; หนังสือพิมพ์ประชาชาติ &quot; ซึ่งเป็นหนังสือพิมพ์ที่มีอิทธิพลต่อผู้อ่านมาก โดยเฉพาะปัญญาชนที่ตื่นตัวทางการเมืองเศรษฐกิจและสังคม </li></ul>Thai Newspaper
  17. 17. <ul><li>สมัยรัชกาลที่ 8 ต่อเนื่องรัชกาลปัจจุบัน หนังสือพิมพ์เริ่มถูกควบคุมโดยรัฐบาล และเมื่อปี 2501 เกิดรัฐประหาร นำโดย จอมพลสฤษดิ์ ธนะรัชต์ หนังสือพิมพ์ตกไปอยู่ภายใต้การควบคุมของประกาศคณะปฏิวัติ </li></ul><ul><li>ในยุคนี้มีหนังสือพิมพ์ 31 ฉบับ เช่น </li></ul><ul><li>หนังสือพิมพ์เกียรติศักดิ์ ( 2495-2513 ) เดลินิวส์ ( 2507- ปัจุจบัน ) เดลิเมย์ ( 2493-2501 ) ไทยรัฐ ( 2492- ปัจจุบัน ) ไทยเดลี่ ( 2512 ) แนวหน้า ( 2495-2506 ) ประชาธิปไตย ( 2502 ) พิมพ์ไทย ( 2489 ) สยามนิกร ( 2481-2512 ) สารเสรี ( 2497-2508 ) สยามรัฐ ( 2493 ) เสียงอ่างทอง ( 2500-2507 ) และหนังสือพิมพ์อาณาจักรไทย ( 2501-2504 ) เป็นต้น </li></ul>Thai Newspaper
  18. 18. News Online <ul><li>Recent developments on the Internet are, however, posing major challenges to the business model of many newspapers . </li></ul><ul><li>Paid circulation is declining in most countries, and advertising revenue, which makes up the bulk of most newspapers’ income, is shifting from print to online, resulting in a general decline in newspaper profits . </li></ul><ul><li>This has led to some predictions that newspapers will shrink or even disappear, although new media technologies such as radio and television never supplanted print media </li></ul>
  19. 19. I nformation T echnology
  20. 20. <ul><li>The term &quot; information technology &quot; came about in the 1970s. Its basic concept, however, can be traced back even further . </li></ul><ul><li>Throughout the 20th century, an alliance between the military and various industries has existed in the development of electronics , computers , and information theory. </li></ul><ul><li>The military has historically driven such research by providing motivation and funding for innovation in the field of mechanization and computing . </li></ul>information technology
  21. 21. <ul><li>Founded in 1961 as the Association of Data Processing Services Organizations ( ADAPSO ) , the Information Technology Association of America (ITAA) provides global public policy, business networking, market intelligence, and leadership to promote the continued rapid growth of the IT industry . ITAA consists of approximately 325 corporate members throughout the U . S . , and is secretariat of the World Information Technology and Services Alliance (WITSA). , a global network of 67 countries' IT associations .. </li></ul>information technology
  22. 22. <ul><li>The Association plays a leading role in issues of IT industry concern including information security, taxes and finance policy, digital intellectual property protection, telecommunications competition, workforce and education, immigration, online privacy and consumer protection, government IT procurement, human resources and e - commerce policy . </li></ul><ul><li>ITAA members range from the smallest IT start - ups to industry leaders in the Internet, software, IT services, digital content, systems integration, telecommunications, and enterprise solution fields . </li></ul>information technology
  23. 23. <ul><li>The first commercial computer was the UNIVAC I. It was designed by J. Presper Eckert and John Mauchly for the U.S. Census Bureau. </li></ul><ul><li>The late 70s saw the rise of microcomputers , followed closely by IBM 's personal computer in 1981 . </li></ul><ul><li>Since then, four generations of computers have evolved . Each generation represented a step that was characterized by hardware of decreased size and increased capabilities . </li></ul><ul><li>The first generation used vacuum tubes , the second transistors , and the third integrated circuits. The fourth ( and current ) generation uses more complex systems such as Very-large-scale integration. </li></ul>information technology
  24. 24. <ul><li>Today, the term Information Technology has ballooned to encompass many aspects of computing and technology, and the term is more recognizable than ever before . </li></ul><ul><li>The Information Technology umbrella can be quite large, covering many fields . </li></ul><ul><li>IT professionals perform a variety of duties that range from installing applications to designing complex computer networks and information databases . </li></ul>information technology
  25. 25. <ul><li>A few of the duties that </li></ul><ul><li>IT professionals perform may include : </li></ul><ul><li>Data Management </li></ul><ul><li>Computer Networking </li></ul><ul><li>Database Systems Design </li></ul><ul><li>Software design </li></ul><ul><li>Management Information Systems </li></ul><ul><li>Systems management </li></ul>information technology
  26. 26. information technology <ul><li>Information Technology ( IT ), as defined by the Information Technology Association of America (ITAA) is: &quot;the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware.&quot; In short, IT deals with the use of electronic computers and computer software to convert , store , protect , process , transmit and retrieve information, securely. </li></ul><ul><li>In this definition, the term &quot; information &quot; can usually be replaced by &quot; data &quot; without loss of meaning. Recently it has become popular to broaden the term to explicitly include the field of electronic communication so that people tend to use the abbreviation ICT ( Information and Communication Technology ). </li></ul>
  27. 27. information technology <ul><li>ไอซีที ( ICT ) หมายถึงเทคโนโลยีสำหรับการประมวลผลสารสนเทศ ซึ่งครอบคลุมถึงการรับ - ส่ง , แปลง , จัดเก็บ , ประมวลผลและค้นคืนสารสนเทศ . </li></ul>
  28. 28. information technology <ul><li>ในช่วงปีค . ศ . 1980 เครื่องคอมพิวเตอร์ยังมีเพียงส่วนประมวลผลข้อมูล เท่านั้น แต่ปัจจุบันเทคโนโลยีสารสนเทศได้ขยายตัว และมีการยอมรับ อย่างกว้างขวาง และยังขยายตัวอย่างรวดเร็วในส่วนของอุปกรณ์ </li></ul><ul><li>ในการประยุกต์ การบริการ และพื้นฐานทางเทคโนโลยี สามารถ แบ่งกลุ่มย่อยเป็น 3 กลุ่ม ได้แก่ คอมพิวเตอร์ , การสื่อสาร และข้อมูล แบบมัลติมีเดีย ซึ่งในแต่ละกลุ่มนี้ยังแบ่งเป้นกลุ่มย่อยๆ ได้อีกมากมาย องค์ประกอบทั้ง 3 ส่วนนี้ ยังต้องอาศัยการทำงานร่วมกัน ยกตัวอย่าง เช่น เครื่องเซิร์ฟเวอร์คอมพิวเตอร์ ( คอมพิวเตอร์ ) เป็นองค์ประกอบ สำคัญของระบบเครือข่าย ( การสื่อสาร ) โดยมีการส่งข้อมูลต่างๆ ไปยัง เครื่องลูก ( ข้อมูลแบบมัลติมีเดีย ) </li></ul>
  29. 30. <ul><li>Print readership is down, partly because newspapers no longer have a monopoly position in their markets; readers have many more news option – and almost all are free. </li></ul><ul><li>Equally important, advertising revenue, from which newspapers garner the majority of their revenue, has done nothing but drop year after year with the rise of free classified ad websites like Craigslist. </li></ul><ul><li>And the current economic recession has caused a precipitous decline in advertising and consequently newspaper revenues. The Tribune Company – which owns the Chicago Tribune and Los Angeles Times – has recently filed for bankruptcy3 ; profits and stock price at the New York Times are down. There are also rumors that the Rocky Mountain News may shut down.4 </li></ul>Crisis in Print
  30. 31. <ul><li>When looking at the 2008 data in comparison to previous years, it is clear that in response to the crisis newspapers are aggressively expanding the features present on their websites and experimenting with new technology in an effort to attract and retain online readers. </li></ul><ul><li>The year 2008 saw a large increase in the use of social bookmarking tools , article commenting and integration of user generated content by newspapers as they attempt to evolve from simple news sites into community portals. </li></ul>Crisis in Print
  31. 32. <ul><li>Facing plummeting print circulation and an extremely challenging economy, the newspaper industry is clearly in crisis. According to the Audit Bureau of Circulations, American newspapers have seen a steady decline in print circulation over the last fourteen years. </li></ul><ul><li>1 This trend directly correlates with the rise of the Internet as a news source. Indeed, in October of 2008 The Christian Science Monitor announced that it would be the first major newspaper to stop its daily print edition and exist only online. </li></ul><ul><li>2 Today‟s newspapers are in a situation where they must embrace new technologies in order to stay relevant and survive. </li></ul>Crisis in Print
  32. 33. <ul><li>. This study examines how newspapers are responding to this crisis by investing more in their web programs and evolving their websites from simple news delivery mechanisms into online communities. </li></ul><ul><li>The study evaluates the web programs of America‟s top 100 newspapers based on the features included, with a focus on tools that increase interactivity and immediacy. The Bivings Group conducted similar studies in 2006 and 2007, and data from those reports is used to show how newspaper web programs are evolving along with the challenges they face. </li></ul>Crisis in Print
  33. 34. <ul><li>Newspapers are experimenting with user generated content. The study found that 58 % of newspapers allowed for user generated photos, while 18 % accepted video and 15 % articles. Overall, 58 % of newspapers offered some form of user generated content in 2008 compared to 24 % in 2007. </li></ul>Key Findings
  34. 35. <ul><li>Research shows that the number of newspaper websites allowing users to comment on articles has more than doubled in the last year. </li></ul><ul><li>75 %of newspapers now accept article comments in some form, compared to 33 % in 2007. </li></ul><ul><li>10% of newspapers had social networking tools, such as user profiles and the ability to “friend” other users, built into their sites in 2008. </li></ul><ul><li>This compares to 5 % of sites that included </li></ul><ul><li>this feature in 2007. </li></ul><ul><li>It is surprising that this number isn‟t higher. </li></ul>Key Findings
  35. 36. <ul><li>76 % of newspapers offered a Most Popular view of content in some form (Most Emailed, Most Blogged, Most Commented, etc.). </li></ul><ul><li>This compares to 51 % in 2007 and 33 % in 2006. </li></ul><ul><li>Not surprisingly, all the newspapers sites examined in the study displayed some form of online advertising. Indeed, 100 % of newspapers sites had some form of contextual advertising and 43 % featured interstitial ads. </li></ul>Key Findings
  36. 37. <ul><li>The number of websites requiring registration to view most content (free or paid) has decreased from 2007. Now only 11 % of websites require registration to view full articles, compared to 29 % in 2007 and 23 % in 2006. </li></ul><ul><li>All of the 100 newspapers in the study provide some type of RSS feed. In 2007 all but 3 newspapers offered RSS feeds. </li></ul>Key Findings
  37. 38. <ul><li>Integration with external social bookmarking sites like Digg and has increased dramatically the last few years. </li></ul><ul><li>92 % of newspapers now include this option compared to only 7 % in 2006. </li></ul><ul><li>Of the new features examined in this year‟s study, we found that </li></ul><ul><li>57 % of newspapers offer PDF editions </li></ul><ul><li>20 % offer chatting options </li></ul><ul><li>96 % provide local weather information </li></ul><ul><li>40 % utilize SMS alerts and </li></ul><ul><li>70 % offer community event calendars. </li></ul>Key Findings
  38. 39. <ul><li>Registration Required : Whether one needs to register to access content past the home page. </li></ul><ul><li>Social Bookmarking : Can a user save this site to a social bookmarking services (i.e. Digg, Delicious, Mixx, etc.)? </li></ul><ul><li>Tags : Does the website have tags? </li></ul><ul><li>Mobile Content : Does the website have a mobile version? </li></ul><ul><li>SMS Alerts : Can you get SMS Alerts from the site? </li></ul><ul><li>Video : Does the website have videos? </li></ul><ul><li>Photo Features : Does the website have photo features? </li></ul><ul><li>Podcasts : Does the site have podcasts? </li></ul><ul><li>Chat Options : Does the site host a chat service for viewers? </li></ul><ul><li>RSS : Does the site have a RSS feed? </li></ul><ul><li>RSS for different sections : Do various sections have RSS feeds? </li></ul><ul><li>Partial/Full : Is the RSS a full or partial feed? </li></ul><ul><li>RSS Includes Ads : Does the RSS include ads? </li></ul><ul><li>Reporter Blogs : Do the reporters have blogs? </li></ul><ul><li>Reporter Blog Comments : Can viewers comment on the blogs? </li></ul><ul><li>Most Popular Sections : (i.e. Most Viewed or Most Emailed, etc.) Does the site have a most viewed, most emailed, or most popular section? </li></ul>Key Findings
  39. 40. <ul><li>Comments on Articles : Can readers comment on the articles? </li></ul><ul><li>User Generated Articles : Can the users submit their own articles to the site? </li></ul><ul><li>User Generated Photos : Can the users add photos to the site? </li></ul><ul><li>User Generated Videos : Can the users add videos to the site? </li></ul><ul><li>Social Networking/User Profiles : Does the site have a social network? </li></ul><ul><li>Homepage Customization : Can a user customize their homepage of the site? </li></ul><ul><li>Flash News Boxes : Does the site have a flash box on the homepage that shows various news stories? </li></ul><ul><li>Interactive Features : Does the site have interactive features, meaning mashups, Flash pieces, etc.? </li></ul><ul><li>Weather : Does the homepage have a weather icon? </li></ul><ul><li>Traffic : Does the homepage have a traffic icon? </li></ul><ul><li>Community Calendar : Does the site have a community calendar? </li></ul><ul><li>PDF Edition : Does the home page have a link picture/link of today‟s front page? </li></ul><ul><li>Ads : Does the page use traditional display ads, contextual ads (do they use services like Google Adsense), and/or interstitial ads? </li></ul>Key Findings
  40. 41. Key Findings
  41. 44. <ul><li>Social Bookmarking </li></ul><ul><li>Social bookmarking has gone from barely being used in 2006 (7 %) to an industry standard in 2008 (92 % adoption). </li></ul><ul><li>Clearly, newspapers are integrating services like Delicious and Digg on their sites in an effort to promote their content and increase page views and ultimately revenue. </li></ul>
  42. 45. <ul><li>Web Content and Platforms </li></ul><ul><li>The number of newspaper websites that offer podcasts has dropped slightly from last year‟s high of 49 %. Now only 40 % of newspaper websites offer podcasts. </li></ul><ul><li>Mobile content has increased this year from 53 % to 64 %, as more users not only want to control the content they receive but the platform in which they see it on. </li></ul>
  43. 46. <ul><li>Article Comments </li></ul><ul><li>The number of websites accepting article comments has more than doubled in the last year. In 2007 only 33 % of newspapers offered article comments, while now 75 % allow readers to comment on at least some news articles. </li></ul><ul><li>Like social bookmarking, allowing users to make comments on articles is an easy way to for newspapers to gauge what types of stories users are interested in and to create a community around their content. </li></ul>
  44. 47. <ul><li>Social Networking </li></ul><ul><li>While most newspaper websites have implemented features like social bookmarking and article comments, only 10% of the websites studied had some sort of social networking or user profile system built into their sites. </li></ul><ul><li>This number has doubled from 2007 when only 5% of American </li></ul><ul><li>newspaper websites offered this feature. USA Today pioneered the concept by launching a full on social network as part of their web program last year. </li></ul>
  45. 48. <ul><li>RSS </li></ul><ul><li>This year all newspaper websites the study examined offer RSS feeds. Last year all but three newspaper websites used the feature, while in 2006 76 % of newspapers offered this feature. In addition, 95 % of newspapers now offer RSS for different site sections. </li></ul>
  46. 49. <ul><li>Video </li></ul><ul><li>All newspaper websites had some sort of video player on their website. This feature was only used by 61 % of newspaper websites when we first started doing reports in 2006. The largest growth of this feature was between 2006 and 2007 when it went from 61% to 92%. </li></ul>
  47. 50. <ul><li>In 2008, 76 % of newspaper offered some sort of Most Popular view of their content (Most emailed, read, blogged, etc.). In 2006, 51 % of newspaper sites offered this feature. </li></ul>
  48. 51. User Generated Content A new aspect of this year‟s study was a review of whether newspaper websites accepted user generated content or not. For the purposes of the study, we looked at 3 major types of content: user generated video, articles, and photos. Of these three content types photos were the most widely used in 2008 with 58 % of websites offering this %percent offered user generated articles.
  49. 54. Registration The number of newspaper websites requiring registration to view content has dropped considerably since 2007 from 29 % to only 11 % in 2008. While most every site strongly suggests registration, only 11 % of newspaper websites restrict articles and features to non-registered users. The sites that require registration include many of the newspapers in the upper quartile such as The Wall Street Journal, the nation‟s second highest selling newspaper, The New York Times, The Washington Post and The Arizona Republic the tenth. While these sites still require registration they are all free of charge.
  50. 55. Blogs Since 2007 the number of newspaper websites with reporter blogs has stayed the same. An overwhelming majority of newspaper websites (95 %) have continued to feature reporter blogs.
  51. 56. Online Advertising Every newspaper the study examined featured some sort of online advertising. Indeed, 100% of newspapers provided some form of contextual advertising, similar to Google Adwords. 43 % of newspaper websites used interstitial advertising.
  52. 57. Tags Newspapers continue to not use tags to organize content on their websites. In 2008, only nine percent of newspapers had article tagging on their websites.
  53. 58. <ul><li>Conclusion </li></ul><ul><li>hen looking at the data over our studies from 2006 to 2008 it becomes evident that newspapers are opening up their websites to more and more users. </li></ul><ul><li>With a decrease in registration requirements and increase of interactive features such as social bookmarking and article comments, newspapers are trying to appeal to a wider audience. </li></ul><ul><li>This indicates a clear change in how American newspapers see the Internet. </li></ul><ul><li>Now, rather than a threat to readership, the newspaper industry is starting to try to use the Internet to build online communities around their publications. </li></ul>
  54. 59. <ul><li>This shift is not an easy one. Newspapers still have to find a way to be profitable while still expanding free readership. </li></ul><ul><li>But rather then fight the changes in online media newspapers have slowly embraced them. </li></ul><ul><li>Last year, The Bivings Group predicted a boom in newspapers sites offering social networking features. </li></ul><ul><li>While the feature did double from 5 %to 10 % we expected much more then a 5 % jump. Instead, newspaper websites have fine-tuned the tools and features that improved users ability to access information and share it with a wider audience. </li></ul><ul><li>Rather than focusing on every Internet trend, newspapers have been focusing on only those that would improve their relationship with their readers and expanding the page views for their articles. </li></ul><ul><li>What remains to be seen is how these new tools will improve profitability in an increasingly digital age. </li></ul>
  55. 60. <ul><li>As we look at the current state of the American newspaper industry, it appears that improving websites is a crucial component for newspapers to weather the current economic downturn and continued consumer shift towards online news and classified ads. </li></ul><ul><li>This is particularly apparent as newspaper staffs are cut and stock prices fall. However, it is very important to note that boosting a newspaper‟s web presence is not enough. </li></ul><ul><li>Even if growth in traffic to newspaper website increase dramatically, it is not yet, and may never be, enough to make up for the hit the industry is taking from declining print advertising revenue. </li></ul>
  56. 61. <ul><li>Lastly, our study shows that newspapers are trying to improve their web programs and experimenting with a variety of new features. </li></ul><ul><li>However, having actually reviewed all these newspaper websites it is hard not to be left with the impression that the sites are being improved incrementally on the margins. </li></ul><ul><li>Newspapers are focused on improving what they already have, when reinvention may be what is necessary in order for the industry to come out of the current crisis on the other side. </li></ul>
  58. 64. AMERICAN NEWSPAPERS AND THE INTERNET <ul><li>In recen t years, newspapers have been experiencing declines in both print readership and circulation. </li></ul><ul><li>Specifically, daily circulation losses have totaled 6.3 % over the past 3 years, and daily readership declined by nearly 2% in 2006 </li></ul>
  59. 65. <ul><li>The use of RSS increased in 2007 by 21 % since 2006 . </li></ul><ul><li>Now 96 of the papers we researched are using this technology. Within this group, 93 papers offer partial text feeds, while 3 offer full text RSS feeds. </li></ul><ul><li>No papers have begun embedding advertisements in their RSS feeds. </li></ul>AMERICAN NEWSPAPERS AND THE INTERNET
  60. 66. AMERICAN NEWSPAPERS AND THE INTERNET <ul><li>92% of America’s top 100 papers now offer video on their websites. </li></ul><ul><li>This represents a significant jump from 2006 , where just 61% offered video. </li></ul><ul><li>In this group,there is a mixture of local, Associated Press, and original content available on newspaper websites. </li></ul><ul><li>33% papers offer original content, 26 use AP video streams, 13 offer video content from local news outlets, 4 papers use all 3 technologies, and 10 papers use a </li></ul><ul><li>mixture of two different types of video. </li></ul>
  61. 67. AMERICAN NEWSPAPERS AND THE INTERNET <ul><li>The number and quality of reporter blogs also improved in 2007 . </li></ul><ul><li>Now, 95% of papers offer at least one reporter blog. </li></ul><ul><li>93% ( 88 papers) of these blogs allow comments. </li></ul><ul><li>In 2006 , 80% of the papers offered blogs, with 83% ( 67 papers)allowing comments. </li></ul>
  62. 68. AMERICAN NEWSPAPERS AND THE INTERNET <ul><li>1/3 of newspapers now allow comments on articles. </li></ul><ul><li>This represents a 14% improvement on 2006 statistics, when only 19% of papers allowed comments on articles. </li></ul><ul><li>The number of papers requiring registration increased by 6% from last year’s results. </li></ul><ul><li>29% of the nation’s top 100 papers now require users to register before gainingfull access to their website. </li></ul><ul><li>Of this group, 3 papers required a paid subscription, while 26 papers required free registration. </li></ul>
  63. 69. AMERICAN NEWSPAPERS AND THE INTERNET <ul><li>Bookmarking experienced the most significant increase from our results in 2006 . </li></ul><ul><li>42% of newspapers now provide some form of bookmarking, using external sites ( 39 papers), internal mechanisms ( 4 papers), or both ( 1 paper). </li></ul><ul><li>In 2006 , just 7% of newspapers provided bookmarking capabilities. </li></ul>
  64. 70. AMERICAN NEWSPAPERS AND THE INTERNET <ul><li>Almost half ( 49% ) of newspapers now offer podcasts online. In 2006 , just 31 papers had podcasts. </li></ul><ul><li>When considering the grouping of the top 10 papers and the bottom 10 papers, growth in the presence of features happened at a relatively consistent rate, with both categories of papers changing by nearly the same percentage from 2006 to 2007 . </li></ul><ul><li>However, when the top and bottom quartiles are examined, no clear pattern can be established: in some categories, the top quartile added features at a faster rate than the bottom quartile, but in almost as manycategories, this trend was reversed. </li></ul>
  67. 73. THE USE OF THE INTERNET BY AMERICA’S NEWSPAPERS <ul><li>80 of the nation's top 100 newspapers offered reporter blogs . On 63 of these blogs, readers could comment on posts written by reporters . </li></ul><ul><li>76 of the nation's top 100 newspapers offer RSS feeds on their websites . All of these feeds are partial feeds, and none included ads . </li></ul><ul><li>Major Web tools, such as blogs and RSS penetrated both the most and least circulated newspapers. </li></ul><ul><li>Video was the most common form of multimedia found on the websites, and was offered by 61 of the newspapers . </li></ul>
  68. 74. AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? <ul><li>We have recently completed the 2007 study of America's top 100 newspaper websites, entitled &quot; American Newspapers and the Internet; Threat or Opportunity? &quot;. </li></ul><ul><li>As the newspaper industry continues to suffer declines in readership and circulation, using the Internet to expand a newspaper's reach is becoming more and more important . </li></ul><ul><li>While many industry experts fear that the Internet will spell the end of newspapers as we know them, our team here at TBG feels that the Internet presents newspapers with a unique opportunity to make up for lost circulation and readership . </li></ul><ul><li>This study explores these concepts, as well as the difficulties facing newspapers regarding online advertising, shrinking staffs, and reaching out to consumers . Our research examined the websites of the top 100 newspapers in the United States, as determined by circulation ( via the Audit Bureau of Circulations ). We evaluated all of the websites on the presence of lack of various web features . Here are some of our key findings : </li></ul>Posted on July 19th, 2007 By Erin Teeling
  69. 75. AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? <ul><li>The use of RSS increased in 2007 by 21 percent since 2006 . </li></ul><ul><li>Now 96 of the papers we researched are using this technology . </li></ul><ul><li>Within this group, 93 papers offer partial text feeds, while three offer full text RSS feeds . </li></ul><ul><li>No papers have begun embedding advertisements in their RSS feeds . </li></ul>Posted on July 19th, 2007 By Erin Teeling
  70. 76. AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? <ul><li>92 % of America’s top 100 papers now offer video on their websites . </li></ul><ul><li>This represents a significant jump from 2006, where just 61 % offered video . </li></ul><ul><li>In this group, there is a mixture of local, Associated Press, and original content available on newspaper websites . </li></ul><ul><li>39 papers offer original content, 26 use AP video streams, 13 offer video content from local news outlets, 4 papers use all three technologies, and 10 papers use a mixture of two different types of video . </li></ul>Posted on July 19th, 2007 By Erin Teeling
  71. 77. AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? <ul><li>The number and quality of reporter blogs also improved in 2007 . </li></ul><ul><li>Now, 95 % of papers offer at least one reporter blog . 93 % ( 88 papers ) of these blogs allow comments . </li></ul><ul><li>In 2006, 80 % of the papers offered blogs, with 83 % ( 67 papers ) allowing comments . </li></ul><ul><li>One - third of newspapers now allow comments on articles . This represents a 14% improvement on 2006 statistics, when only 19 % of papers allowed comments on articles . </li></ul>Posted on July 19th, 2007 By Erin Teeling
  72. 78. AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? <ul><li>The number of papers requiring registration increased by 6% from last year’s results . </li></ul><ul><li>29 % of the nation’s top 100 papers now require users to register before gaining full access to their website . </li></ul><ul><li>Of this group, 3 papers required a paid subscription, while 26 papers required free registration . </li></ul>Posted on July 19th, 2007 By Erin Teeling
  73. 79. AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? <ul><li>When considering the trends in newspaper websites in 2006 and 2007, it is evident that </li></ul><ul><li>newspapers are working to transition to a web 2.0 format that allows for user feedback and </li></ul><ul><li>interactivity . Gradually, newspaper websites are becoming unique sources of news and </li></ul><ul><li>multimedia rather than just an extension of the printed newspaper product. </li></ul><ul><li>This transition,however, is far from complete. </li></ul>Posted on July 19th, 2007 By Erin Teeling
  74. 80. AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? <ul><li>Hampered by shrinking news staff, the costs associated with developing creative web programs,and the relatively unproven nature of online strategies for advertising and disbursement of information, newspapers have been somewhat slow at adopting online tools that have become so commonplace in today’s world of blogs and social networking. This slow and gradual pace has cost newspaper websites in terms of ad dollars and users, who have turned to other sources for classified ads and generic news content. </li></ul>
  75. 81. AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? <ul><li>In order to counteract the struggling nature of the print news industry, newspapers should use their websites to expand their reach and profit opportunities. </li></ul><ul><li>New techniques such as monetizing RSS feeds and improving online classified ad sections are two adaptations that will improve newspapers’ success on the web. </li></ul><ul><li>Expanding the library of online functionality and improving user experiences through the design and layout of newspaper websites are two more. </li></ul>
  76. 82. AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? <ul><li>The Internet, while a direct competitor for newspapers, can also be a powerful tool. </li></ul><ul><li>For the benefits of the web to be realized, however, newspapers must adapt their strategies and open their sites up to user participation. </li></ul>