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Similar to Hteam presentation
Similar to Hteam presentation (20)
Hteam presentation
- 2. Royal Aurora Force Members
• Squadron Leader
Aaron
• Flight lieutenants
Em and Em
© Aurora 2011
- 3. Agenda
• What is the Helicopter Team?
• Roles and responsibilities
• Involvement with practice teams
• Overview of practice team actions for
2011 and 2012
© Aurora 2011
- 4. What is the Helicopter Team?
The overarching team that sits across
all practice teams
© Aurora 2011
- 7. Positioning statement
The Helicopter Team is the central marketing
function for Aurora.
Responsible for all cross practice communications,
we make Aurora look good by showcasing the value
our business offers to our clients.
In addition, we will support practices to effectively
deliver their marketing plans via central
co-ordination, advice and hands on help.
We will make sure your smart thinking and passion
is recognised by the people you want to work with.
© Aurora 2011
- 8. Roles
• Overseeing the delivery and execution of the
overall marketing plan
• Project management
• Ad hoc support
• Monthly newsletter
• Aurora TV
• Aurora accessories
© Aurora 2011
- 9. What is expected of the practice
teams?
• 2012 marketing plan
• Monthly meetings
• Information for monthly newsletter
• Monthly blog post
• Speaker identification for Aurora TV
• Practice specific activities
© Aurora 2011
- 10. Practice team actions – now until Dec
and when to submit
This/next Week By Friday w/c 28th Nov Friday 9th Dec
18th Nov
Meeting to Submit Following feedback, Company
discuss marketing marketing plan teams to update meeting to
plan to plan launch 2012 plans
for individual
practices
Marketing Plan: to be no more than two pages detailing your ideas for the year, timings
and associated costs – templates will be provided
© Aurora 2011
- 11. Monthly newsletter
• An addition to our fleet of already existing marketing assets
such as
• Emily will interview the teams every month
• What do we want to show:
- what’s new/interesting in your field
- thought leadership
- smart thinking
- product outputs
- your
• Maximum four sentences per practice team
• To be distributed to database every third Thursday of
the month
© Aurora 2011
- 12. Monthly timeline for marketing emails
Week one: Monthly practice meetings
Week two: Individual practice interviews for
newsletter / copy drafted
Week three: Monthly practice newsletter distributed
Week four: Top 20 written and distributed
Blogs and Aurora TV videos will be distributed
throughout the month
© Aurora 2011
- 14. • Opportunity to really showcase your team’s
knowledge and passion for your practice
- Interesting ideas you would like others to know
about
- topics of the month
• And if those aren’t reasons enough, every quarter the
practice team with the receives two
per person
© Aurora 2011
- 15. Practice team monthly actions for 2012
• Week 1 (by Friday): Hold team meeting and
decide content for monthly newsletter
• Week 2 (by Wednesday): Practice leader
interview with Emily for monthly newsletter
• On-going: Agree blog topic, draft, submit to
for review and upload
• One month prior to filming: Agree, approach and
book speaker (as appropriate) for
© Aurora 2011
Editor's Notes
- Newsletter to be distributed Week 3 on Thursday
