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Big Idea portfolio
- 1. Disruptors of the communication landscape Combining strategic thinking with our creative ideas
- 2. • Established in 2001 with the same entrepreneurial and collaborative spirit • An out of the ordinary agency of collaborators • Our extremely experienced team of strategists, marketers, storytellers, content creators, communicators as well as producers collaborate and partner with our clients to deliver state-of-the art, unique and creative work through-the line to build brands, brand ambassadors and grow businesses.
- 3. Content 1.Big Idea 2.Partnership Model 3.Nedbank case study 4.Some of our work – examples and summary 5.Contact Details
- 4. Experienced Team Managing Director & Strategist Creative Director Lettie Moolman Communications Director Justin Render Digital Director Gerda Heyman Lechelle de Vries
- 5. The Team Gerda Heyman – Managing Director, Networker, Strategic Thinker, Thought Leader, Communication and Marketing Specialist. B.Com Marketing UP; Post Graduate Strategy – Best Student UNISA. 23 Years experience in the marketing and communication field. Lettie Moolman – Creative Director, Speaker, Tutor, Thought Leader. Information Design, UP. 29 Years experience as a graphic designer – traditional and digital. Justin Render – Communications Director- Creative and Copywriter, storyteller, illustrator. AAA school of Advertising. More than 15 years experience as a writer and content creator. Lechelle de Vries –Digital Director, Web developer and Digital Marketing and Social Media Specialist. More than 15 years experience as web developer. digital specialist, google expert and social media marketer.
- 6. We are an out of the norm agency, a collaborative unit of world-class talent. Our off-the-wall thinking creates big ideas to deliver simplistic creative solutions. To grow our clients’ top line and market share. Off the wall thinking
- 7. Content 1.Big Idea 2.Partnership Model 3.Nedbank case study 4.Some of our work –examples and summary 5.Contact details
- 8. Our collaboration approach to choosing the right partners for specific projects
- 10. Content 1.Big Idea 2.Partnership Model 3.Nedbank case study 4.Some of our work – examples and summary 5.Contact details
- 11. Nedbank Rest of Africa Case Study • To keep Nedbank Rest Of Africa staff informed and engaged by the organisation • To build effective internal communication channels • To build the Rest of Africa brand profile with Nedbank South Africa • To provide support to each subsidiary to establish its web presence and more THE CHALLENGE
- 12. Engagements Tools Project GENESIS • Determined and established messaging, identity, audiences and channels. Developed Project Genesis storyline • Developed internal communication strategy • Established relationships between Rest of Africa head office and subsidiaries • Facilitated and established marketing and communication support and oversaw monthly meetings across Rest of Africa • Consulted countries on country specific communication • Communication strategy • Printed and e-mailed quarterly newsletter • Weekly email communications • Cross-communication between subsidiaries • Uploaded content on SA SharePoint into SA weekly mailer • Monthly marketing and communication meetings • Research/ sourcing and writing of articles • In-country communication channels Communication Strategy (annually) • Develop and maintain annual internal communication strategy aligned to Group strategy, external communication, digital and marketing strategies. • Incorporate country strategies into overall strategy • Oversee and manage execution of total Rest of Africa strategy • Provide country strategy execution support Rest of Africa Adobe platform websites (AEM) • Took project management role of five subsidiary websites over from GT (Group Technology) • Project managed the project between subsidiaries and main digital agency, Native • Wireframe • Internet Architecture (AI) • Web development • Facilitated & participated in training Nedbank ROA Communication & Digital Marketing Major achievements/ Roll outs over of the six-year period
- 13. Engagements Tools Rest of Africa improved communication and new channels • Compiled annual communication strategy and budget • Managed implementation and budget • Liaised and maintained relationship with country MDs, Executives, top management and marketing and communication teams • Built relationship and regularly liaised with Nedbank Group Communication as well as key functional areas/ divisions operating in Africa • Provided monthly communication • Provided continuous consulting services • Weekly communication channels • Monthly newsletter • Research and drafting tools applied to communications and distribution • Curated internal staff databases • In-country communications mechanisms, including articles and press releases (primarily for Lesotho region) • Beating the Drum/ People Update/ News Update/ Breaking News/ NedNews Nedbank Group Communication • Managed ROA and Group Communications relations • Worked closely with NELS (Nedbank Editing and Language Services) to adhere to Nedbank tonality and style • Attended and participated in monthly Nedbank communications meetings • Influenced and advocated building Nedbank ROA brand at Nedbank SA • Established and continuously identified existing and new channels to share communications • Identified and produced content for NNA – group internal TV • Research and drafting tools applied to communications and distribution • Nedbank SA Intranet • Three Sixty (Group magazine) • Frontline (Group Technology magazine) • NNA (Nedbank Network Africa) • Functional area (divisions) communication i.e. CIB; Retail; GT – shared country news • NNA TV in-country roll-out Nedbank ROA Communication & Digital Marketing Major achievements/ Roll outs over of the six-year period
- 14. Engagements Tools ROA collateral & videos • Ad-hoc development of collateral when required • Facilitated own agency creative team • Worked with Nedbank main agencies • Produced videos for Mike Brown roadshows and other main events i.e. annual leadership conferences; sales and strategy conferences • Provided in-country sales teams with support during pitches • Staff communication posters • Rest of Africa external leaflets • Event PPT slideshows and invitations • ROA calendars • Communication newsletters and mailers • In-country videos for Mike Brown Roadshows • In-country videos for Nedbank Group and /or ROA events and conferences • Pitch slideshows • Rest of Africa pitch book • MD in-country leadership conference presentation support Ecobank web & support • Facilitated ROA/ Ecobank relationship • Instigated and managed Ecobank website content transfer to Nedbank Group site • Project managed site upload to Nedbank Group pages • Intranet Architecture (IA) • Business case for urgent transfer • Rewritten content and NELS approval • Uploads to Nedbank Group – work with AEM team Nedbank Group AEM website • ROA Project lead as part of AEM project team • AI developed for ROA pages • Business case for priority presentation • Content developer • Development of IA for ROA pages on Nedbank SA site • Compilation of content according to content CI / NELS approval sign-off • Uploading and process facilitation Flexcube roll-out (Namibia) • Developed change management internal communication strategy • Source and collate Flexcube content to communicate to Namibia team Nedbank ROA Communication & Digital Marketing Major achievements/ Roll outs over of the six-year period
- 15. Engagements Tools Flexcube roll-out (Namibia) cont. • Established weekly Flexcube communication channels Distribute updates and communication to Namibian staff and key news to Nedbank staff in SA and Africa ROA Intranet • Instigated (after years of motivation) development of ROA own Intranet • Acted as Project Lead for communications pages on intranet • Provided project support for other pages on intranet • Facilitated development with development team • Page content * Contract ended before project was completely finalised. Exco and COO communications • Provided ad hoc development of Executive , Top management and Mfundo Nkuhlu (COO) communications relating to ROA • Annual year-end and kick-off communications from ROA MD (Sam Matekane & Adriaan du Plessis). As well as message from COO Mfundo Nkuhlu • Half year and financial year results • Bi-annual Nedbank Group Executive ROA summary communication report • NNA ROA/ MD message filming and broadcasts • Country MD positioning to Nedbank staff Change management • Acted as Communications Project Lead on various change management or major Group roll outs such as: Genesis; Flexcube to rest of countries; the new Brand Roll out; CyberCrime and more • Meeting attendance and input • Project management of countries • In-country updates Nedbank ROA Communication & Digital Marketing Major achievements/ Roll outs over of the six-year period
- 16. Engagements Tools PR/ External Communications • Work closely with Group External Communications • Provided support and consulted • Provided support to countries and Group • Writing of press releases and holding statements when Group support was not available • Liaison with media/ and MDs/ Executives when Group not available • Pitch Book Content and presentations • Web content Social Media • Research • Business case • Nedbank Group ROA LinkedIn representation • Research on all subsidiary competitor activities on social media • Business case for social media in subsidiaries • Drafted first version of Nedbank Lesotho About us Facebook Content • Outline content plan for LinkedIn ROA Talent management pages * Contract ended before completion of these projects Banco Unico • Banco Unico 51% majority shareholding • Established relationships with CEO , Executives and Head Communication and Marketing • Develop communications channels • Compiled and shared Unico content • PR – Provided/ sourced content • And more… Nedbank ROA Communication & Digital Marketing Major achievements/ Roll outs over of the six-year period
- 17. Engagements Tools Other • Produced induction videos • Managed and facilitated major conferences and much more • Induction video content and production • Annual Sales and Leadership conferences • Nedbank Golf Challenges Additional Nedbank Professional Banking 2003-2005 • Project managed Professional Banking rebranding • Provided sales support • Provided communication support • Project managed Enterprise IG (brand agency) in rebranding • Project managed Jupiter Drawing Room BTL and ATL agency • Supplied communication content to internal communication team • Managed Professional Banking client events Nedbank ROA Communication & Digital Marketing Major achievements/ Roll outs over of the six-year period
- 18. Nedbank Rest of Africa Work examples 2012 - 2018
- 19. Big Idea established internal communication channels across Nedbank Rest of Africa subsidiaries and back into South Africa. To include weekly e-mail communication updates, printed and later e-newsletter, marketing update and more to share he latest news across Africa
- 23. Big Idea created Nedbank Rest of Africa subsidiary content to share with Nedbank South Africa staff using the Nedbank South Africa’s existing internal communication channels. The channels include the Three Sixty printed and electronic Nedbank Group magazine, the Group Technology front line magazine, Nedbank Network Africa (NNA) – internal TV channel as well as various functional area communications.
- 24. NEDBANK GROUP THREE SIXTY MAGAZINE ARTICLES
- 25. Big Idea provided the media with content, articles and holding statements from time to time. However it was mainly the functionality and responsibility of Nedbank Group
- 26. PUBLIC RELATIONS AND HOLDING STATEMENT
- 27. Gerda Heyman/Big Idea were instrumental in the establishment of the Nedbank Rest Of Africa intranet for subsidiaries, working in close relationship with Tony Gardner and his development team. Big Idea was also responsible for the uploading of Rest of Africa content to the Nedbank South Africa intranet.
- 28. REST OF AFRICA INTRANET DEVELOPMENT
- 29. Big Idea developed creative material. These collateral communication elements were either develop by Big Idea’s design teams OR only managed/ facilitated by Big Idea. Big Idea, at all times compiled and supplied the content.
- 30. COLLATERAL
- 32. Big Idea was the Lead Project manager and go-between Native, GT and subsidiaries during the initial roll-out of the Nedbank Rest of Africa new sites. Big Idea also were the communication project manager during the development and planning phase of the Nedbank South Africa AEM website platform, responsible for the Rest of Africa and Ecobank pages
- 33. PROJECT LEAD SUBSIDIARY WEBSITE CHANGE OVER
- 35. VIDEO PRODUCTION See embedded onto People Per Hour site
- 36. STRATEGY & LEADERSHIP CONFERENCES
- 37. Content 1.Big Idea 2.Partnership Model 3.Nedbank case study 4.Some of our work – examples and summary 5.Contact details
- 38. OTHER CLIENTS Work examples and summary
- 39. SOME EXAMPLES OF OUR OTHER CLIENTS’ WORK CLIENT TASK/ brief EXECUTION Vox Telecom • Fat Pipe Fibre promotion flyer designs • Creative Grundfos • Green building press conferences (star award and building opening to gain publicity • Media liaison and tracking • PR (including two press conferences) • (Radio, digital, print) South African Institute of Auctioneers • Brand building • Inform and educate market and members • Instil Trust • Member communication • Digital content creation • PR • Press conferences ASUF (Agri Sector Unity Forum) • Press Conference to launch new forum with then Minister of Agriculture Minister Tina Joemat- Peterson to gain publicity • Media Liaison • Press Conference management & facilitation (Radio, digital, print) • Pre and post media management Imperial Logistics • Group Communication Strategy • Shareholder/ subsidiary communication • AIDS clinic country-wide launches • Subsidiary newsletter • PR and Press Conferences Bravecto • Social media posts (Facebook, Twitter and Instagram) • Social media content Merck Pharmaceuticals • We100 (Healthy living initiative) social media content • Social media content
- 40. CLIENT TASK EXECUTION Nedbank • Internal comms for Retail Banking division (SA), including emailers, Imbizo and newsletters • Internal comms SuperSport • Various on-air promos, including: Wimbledon, ICC T-20 Cricket and Women’s Day • Promo content Kwêse TV (African Satellite TV) • Digital Billboards • Blog content • Direct Mailer content • Promo content • Blog Posts • Content creation Neurobion • Social Media Posts, radio adverts, Health 24 articles • Marketing content Reach for A Dream • Radio advertisements • Radio content creation, direction and production KTV (DSTV) • Writing live and pre-recorded shows, sponsored content and AFPs and supervising live shows, creating on-air games. • Children’s entertainment content SOME EXAMPLES OF OUR OTHER CLIENTS’ WORK
- 41. CLIENT TASK EXECUTION Bidders Choice • Communication and digital strategy • Lead generation • Brand building • Positioning • Communication and Digital strategy execution • Social Media content, manage, create and generate leads • Website (new) – develop and content • PR – weekly publicity in print; regular radio and ad hoc TV interviews Valtrac (Valtra tractors) • Radio adverts • Creating brochures • Event – 21 year celebration • Publicity • Advert content • Content, design, print • Conceptualise & manage • PR (Radio, digital, print) John Deere • Client Appreciation • Golf Day JWL Landbou (Versatile Tractor) • Launch Event • Publicity • Marketing & Communication Strategy • Tractor Launch • PR – print, radio and digital • Digital Marketing & Communication execution 2019 Vodacom Direct • Radio advertisements • Translations SOME EXAMPLES OF OUR OTHER CLIENTS’ WORK
- 42. PR/ publicity
- 43. GRUNDFOS Green Building Press Conference and Publicity
- 44. ASUF MEDIA MANAGEMENT Agricultural Press Conference
- 45. RSG – Radio Interview
- 46. Publicity
- 47. Publicity
- 48. TV Interview
- 49. Social media
- 52. BIDDERS CHOICE LINKEDIN POSTS LinkedIn Post
- 53. Blog Post Kwêse TV
- 54. Digital Billboards and Mailer Kwêse TV
- 55. Creative
- 56. VOX Creative
- 57. Valtrac Creative Brochure (20-page booklet)
- 58. JWL Landbou/ Versatile Tractors Creative Magazine Advertisement
- 59. JWL Landbou/ Versatile Tractors Creative Invitations Invitations
- 60. SwitchPay Creative 20-page user manual (cover and an inside page)
- 61. Desk Calendar Amayeza Abantu (company name recently changed to Vertice MedTech Group)
- 62. Amayeza Abantu (company name recently changed to Vertice MedTech Group) Stand pitch and Ski Jacket
- 63. Branding
- 66. Valtrac Branding 21-Year Celebration logo
- 67. Alpha Education Services Brand development
- 68. Banner Branding
- 69. Websites
- 70. BiddersChoice Website development and management – www.bidderschoice.co.za
- 71. Jack Klaff Website development and hosting support – www.jackklaff.co.za
- 72. Nedbank Lesotho/ Namibia/ Malawi/ Zimbabwe/ Swaziland Project manage website development on behalf of Nedbank Rest of Africa – www.Nedbank.co.ls /sz/mw/zw/.com.na
- 74. Mofani Services Website development – www.mofani.co.za
- 75. On Your Wall Website development – www.onyourwall.co.za
- 76. Videos
- 77. Video links See embedded onto People Per Hour site
- 78. TestimonialsGerda and the team at Big Idea played a valuable part in the coordination and profiling of the Rest of Africa marketing and communication plan. The team is extremely client centric and goes to great extent to ensure all our marketing and communication requirements are fulfilled. “ ” Fred Richards: Head Wholesale Sales Nedbank Big Idea is a trustworthy and brand loyal PR and Communication Agency who delivers excellent turnaround time, are dedicated, innovative, and provides excellent guidance. “ ” Pieter Geldenhuys, CEO, Bidders Choice Gerda’s contributed greatly through her experience and consultation to the subsidiary teams! She offers excellent support to all Nedbank’s African subsidiary marketing and communication teams “ ” Mamoabi Phori, Senior Marketing & Communications Manager, Nedbank Lesotho 78 Thank you for planning and executing an excellent event! Your hard work, planning and efficient execution left us with happy customers and great publicity. Bronwyn Cilliers, Director Valtrac “ ”
- 79. Content 1.Big Idea 2.Partnership Model 3.Our Work 4.Contact details