Check list for the season holiday break

1. 12 days of
Christmas
Get prepared!

2. One
• Update your hours
on google my
biz/facebook and
your website

3. Two
• Email existing clients now
with a holiday video and
letting them know your
hours.
If they are due for an
appointment/review book it!
• Update autoresponder
messages.

4. Three
• Check product
stock levels and
make daily
adjustments to
avoid
disappointed
customers

5. Four
• Schedule your
holiday posts to give
you time to relax
• Remember not
everyone celebrates
Christmas, so change
up your messages to
suit.

6. Five
• Share your
Christmas/Holiday
craziness in your
Instagram/Facebook
stories. It’s relatable!
• Have your team leave a
message on stories
individually

7. Six
• Don’t leave your marketing planning
to the last minute.
• Take a couple of hours to brain
storm your initial strategy. Get
ahead of your competition.
• Engage an expert if you need help!

8. Seven
• 2021 is looking to be an even more
important year for ensuring your
content includes YOU and your
team! Algorithms prefer people –
so make your strategy people
centric.
Think you, your team, customers
and influencers/partners.

9. Eight
• Make your content matter. When
people look for your services, make
sure you have quality information.
• Diversify the type of content you
offer.

10. Nine
• Understand your customer journey.
What happens after they fill out a
contact form?
• What can you automate? Chatbots
are working – get them in your
funnel!
• If you are not clear on your
customer journey get in touch!

11. Ten
• Stop looking at social media
as a promotional and
advertising channel –It’s a
stadium for collaboration with
social media users, primarily
customers and influencers.
Create relationship funnels to
to incite word of mouth
marketing!

12. Eleven
• Go LIVE!
• Office hours / Q&A sessions
• Launches /announcements
• Take people behind-the-
scenes
• Interviews, collaborations and
takeovers
• Experimental content

13. Twelve
• Embrace diversity and demonstrate
inclusivity in your workplace.
• After CoVid people are more aware
and desire to see strong social
conscious in business.

14. • One to one with individual
business owners
• Corporate/team social media &
cyber risk training and
workshops
• Strategy and training for
community managers
• SaaS (Software as a service)
companies
• Speaking
• Video creation strategies
• Online event
management/support
• Online event project
management and strategy
I work with

15. The gifts of TIME and LOVE are
surely the basic ingredients for a
truly Merry Christmas.