By Kulin Marketing. www.KulinMarketing.com. Email info@kulinmarketing.com to purchase hard copy.

1. Valida&ng Your UVP
www.KulinMarke&ng.com

2. Solves an unmet need OR services an
underserved market
Is not taken by your compe&&on
You can actually deliver on
You Find a Great UVP That:

3. Now What?
Prove it!

4. Test It!

5. Measure It!

6. The Hypothesis
Your new UVP will
increase qualified new leads.

7. If you do more, you will have no way of concluding which variable effected your conclusions.
Stay Focused
Implement the UVP into 1 touch point

8. Variable Examples:
Pay per click ad &tle and copy
Tagline or CTA on a Landing Page
GSER &tle and meta tags
Homepage tagline or CTA copy

9. Set a Goal
• more clicks
Pay per click ad
• more leads to your sign up form
Tagline or CTA on a Landing Page
• more unique visitors
GSER &tle and meta tags
• more leads to your sign up page
Homepage tagline or CTA copy

10. Use Op&mizely.com to A/B split test the
changed variable against the benchmark
For example, tes&ng your old slogan against your new slogan which includes your UVP.

11. Did the UVP win?
If yes, your hypotheses
has been proven!

12. Proven, Not Validated
Can the new UVP enable marke&ng to
spend less to win customers who:
• Buy
• Buy bigger amounts
• Buy more oWen
• Buy for a longer period of &me.

13. Validated UVP
• Solves an unmet problem
• Is a differen&ator from compe&tors
• Increases new leads
• Those leads ac&ve easier and have a lower churn rate