Being a working process that gathers vital information for the web design and development of the project, the briefing for development work in the IT sector has some special features.

1. Briefing - The
importance in
the world of
Design

2. Briefing - The importance
in the world of Design
Being a working process that
gathers vital information for the
web design and development of
the project, the briefing for
development work in the IT
sector has some special
features.

3. Briefing - The importance
in the world of Design
In addition to the usual
guidelines(manual of graphic
standards, parts of the list to be
created, defining the associated
image, objections and mandatory
color and styles), it should
translate into everyday language
jargon so typical IT take into
account a certain conservatism
associated with the engineers
(developers are fantastic
products but pass them by image
is another matter ...).

4. Briefing - The importance
in the world of Design
The responsibility to forward the
client's message is usually the
account managers. However, the
fact that they are intermediaries
between the client and the
designer often complicates the
process. That is, the designer
already receives the client's
message through the voice of
account that, even
unintentionally, made ​​their own
interpretations and possible
distortions, making it difficult to
think of designer to the

5. Briefing - The importance
in the world of Design
For all this, the briefing written by
or the customer should always
be the kickoff for any job. From it
is that decisions will be taken to
the next steps of the project. And
if done right, it reduces drastically
the exchange of e-mails, wear
not meet expectations and the
time spent in the successful
implementation of the project.

6. Briefing - The importance
in the world of Design
Sometimes the client has the
solution that judges ideal in your
head and while it does not run
that way, the project has no end.
But if the client is hiring
professionals should expect to
have the best solution for your
"problem" and not one that
serves to please you. Part of the
job of account manager to "sell"
the solution, even if different from
the idealized him, professionally
and based on facts.

7. Briefing - The importance
in the world of Design
The definition of requirements
briefing
We left a few essentials for
building a consistent briefing,
hoping to avoid the so-called
rework (the constant coming and
going of files and proposals):

8. Briefing - The importance
in the world of Design
1) Who the customer is, what it
does, what value offers to the
market?
2) How is positioned in the
market you are targeting,
what your product / service,
what its purpose is, what is
your approach?
3) Already holds or held
Marketing and
Communication actions?
What is your brand (and this
is important to follow strictly
the identity manual), website

9. Briefing - The importance
in the world of Design
4) What is the purpose of the
project? Ie understand why the
customer wants or needs to carry
out this project. The problem, or,
if you will, the "pain" that the
customer wants to deal with,
have to be quickly perceived and
understood.
5) Detailing technical aspects of
the project, such as shapes,
colors, fonts, and below the line.

10. Briefing - The importance
in the world of Design
As with everything, the
ingredients may change, but not
the essence. The briefing makes
the more solid, grounded and
coherent proposal, dramatically
increasing the chances of
"WOW" customer, and the
customer's customer (because
after all it is to him that we
address).
Is there better satisfaction to see
our work on the ground with all

11. Briefing - The importance
in the world of Design
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