Learn to Easily Create Images for Social Sharing
•Download as PPTX, PDF•
1 like•241 views
Create compelling content your audience will love! Use a simple online tool to make images for sharing on social platforms. Know what makes content go wildly viral.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (14)
Recently uploaded
Recently uploaded (17)
Learn to Easily Create Images for Social Sharing
- 4. Credit: Boom Social with Kim Garst & Hubspot
- 16. Credit Boom Social with Kim Garst
- 18. Ideas for Visual Content • Photos • Quotes with Images • How-To’s • Checklists • Choices • Questions • Quizzes • Screenshots/Behind the Scenes • Be yourself
Editor's Notes
- Kim Garst #SMMW15 Visuals are processed 60,000x faster by the brain than text 90% of all info transmitted to the brain is visual 40% more likely to be shared 65% of people are visual learners People retain 80% of what they see 20% of what they read 10% of what they hear
- Text only, kinda boring, right?
- #2 with an captivating image? I’m guessing everyone prefers #2.
- Keep in mind when uploading video to Facebook it’s best to load it directly in Facebook versus a link to YouTube. Facebook penalizes you for links to YouTube. So, you will reach more people this way.
- Each social media platform has its own preferred image sizes — so you can’t take a one-size-fits-all approach to image creation. Instead you need to make sure the image looks good on each platform. Canva helps with this by providing templates formatted to current guidelines.
- Images w/ dominant colors red, dark green, & pink get 3 times the amount of likes & repins Quitting Facebook is the new, adult version of running away from home. (We all know you’re doing it for attention & and we all know you’ll be back!) The post by Kim Garst about Quitting Facebook received 492 likes & 261 shares Show faces - especially smiling faces! Be unique, authentic, be yourself - Don’t be the same as everyone else Make sure you are asking the question - is this relevant to my topic & audience? Make sure there is a bold focal point Choose images that are clear & easy to view
- Consider changing your cover photo monthly or quarterly or when you have upcoming events, sales, specials Using the same image for too long is boring for people who visit your page. Add a call to action directing people to sign up for your newsletter, shop, visit your website, contact us, book now
- Marketing your business or upcoming events you want to promote.
- Canva just added this feature to create infographics Infographics convey large chunks of interesting information in a visually captivating way They create an impact & capture attention with just 1 image
- Keep in mind if you are advertising on Facebook you can only have 20% text in the image itself. On the links email I’ll send out there is a tool for you to upload your image to check
- Even Facebook, photos get 39% engagement 2 tips for visual content Must be eye-catching Drive your audience to take action - like or share the post, go to your website or blog post. Think about what you action want them to take
- Show don’t tell, use images to help tell your story, your message. Visual content needs to appeal to your audiences lifestyle, values, & their pain points Make it about them, not you How can you help them? Always be asking “What’s in it for them?”
- Use Photos & quotes with images - remember 3x the interaction & 87% of all shares Provide How To’s & Checklists to help your audience Choices & asking questions drives engagement & interaction with your followers Ask for responses - consider ending posts with “what do you think?” or “do you agree?” This post by Boom Social with Kim Garst received 80 likes, 57 comments, & 24 shares Quizzes - build an emotional connection Screenshots or behind the scenes of your business or what you are doing are great ideas, people like to be “in-the-know” Always be your authentic self on social media. This helps you build a connection with your audience.
- Be concise - people lose interest quickly, try to keep your posts short & sweet, 40 characters or less if you can do it. Buffer reported 86% more engagement on posts with 40 characters than posts with a higher character count. Consistency is KEY! Post consistently - try to post the same days & times Mark Schaefer author of the Content Code suggests using RITE content - relevant, interesting, timely/trending, entertaining
- Use your logos, website address, slogan, &/or hashtag on all images you post Create a brand style & use it constantly Be known for certain colors, font, filters & use them when creating images If you are your brand use photos of yourself - remember people do business with people It’s about building the relationship - know, like, trust Canva is coming out with Canva for Work soon & you can get registered to know when it’s available.
- Drop your business card in the bowl & I’ll offer 1 person a free review of one platform & 30 minute consult. Also, send out an email with the links for the FB tool, free stock photos sites, & more.