2. COMPANY BACKGROUND
•
Longboards
•
Accessories (Pucks)
•
Apparel
•
Involved with Animal
Shelter
•
Strong Company Values

3. • Generate Facebook
Chatter
• Nationwide Brand
Recognition
• Brand Values
Awareness
• Improved Website

4. •
Primary (19-28 Year Old
Male, College and Just
out of College)
•
Secondary (18-24 Year
Old Female in College)

5. WHAT IS SUCCESS
Nationwide
Online
•
Brand Recognition in Stores
•
•
Word of Mouth Awareness
(Similar to Sector9)
Improved Conversions from
Google AdWord Searches
•
Recreational Board of
Choice
Generated Leads from
Facebook
•
Short Term – 13,000 Likes on
Facebook
•

6. HOW TO MEASURE SUCCESS
•
•
Facebook’s Conversion Tool (Ads)
•
•
•
Google AdWords
Website Analytics
Improved Sales in General
Improved Brand Recognition Online

7. REACHING THE AUDIENCE
Google
•
Target General Category of “Longboards”
•
•
•
“Cheap Longboards”
Beginner Longboarder
Female Searching for Longboarding

8. TOOLS TO REACH AUDIENCE

9. BUDGET
Facebook Ads
Google AdWords
•
$10,000 Budget over
Month
•
$700 Dollar/Day
•
$6.35 bid price
Sponsored Ads in
Stream
•
Reach ~7,000 Clicks
•

10. SUMMARY