2. BluWrap Fuel Cell Technology
www.bluwrap.com I (415) 858-4126
The Problem:
Oxygen and temperature threaten freshness of seafood
The Solution:
BluWrap uses fuel cells to reduce oxygen and refrigerated
containers to keep product cool – extending the shelf life for
salmon up to 50 days
Prototype of fuel cell technology
Product packaged in pallet units
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3. Value Proposition
www.bluwrap.com I (415) 858-4126
• Inventory up to two weeks after arrival
• Temperature and oxygen tracking
• Reporting available for each pallet
• Always have product stored in US
• Visibility to all shipping conditions
• Release inventory on demand
• Ship via ocean freight
• Reduce waste in supply chain
• Improved forecasting capabilities
SOLUTION
• Reduce carbon footprint using
ocean freight
• Utilize recyclable cardboard boxes
• Less product lost in transit
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4. Longer Freshness Window
Seafood: 14 to 50 days
www.bluwrap.com I (415) 858-4126
Traditional Airfreight Shelf Life vs. BluWrap
60
50
40
Retail
30
Distribution
20
10
0
Airfreight
Airfreight
Bluwrap
BluWrap
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5. Bacteria Count Stays Low in
Atmosphere
Historical APC Count Upon Opening at Destination
6
Log CFU/gr
www.bluwrap.com I (415) 858-4126
4
2
-
25
40
55
Days Held in Atmosphere
70
85
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6. Product Flow
www.bluwrap.com I (415) 858-4126
Chile
Transit
Destination
Fish filleted,
placed in
recyclable cartons
Placed in
refrigerated
container
Truck freight to
distribution center
Shipped to
BluWrap facility
Shipped to port
Fish released from
atmosphere,
enters distribution
chain
Technology
applied
Ocean freight to
US port of entry
7-12 days of shelf
life after opening
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7. www.bluwrap.com I (415) 858-4126
Contact details
35 Stillman Street, Suite 105
San Francisco, CA 94107
linkedin.com/bluwrap
www.bluwrap.com
Facebook.com/bluwrap
erik.winters@bluwrap.com
@bluwrap
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