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LaunchPad
From the Art Institute of Chicago
LaunchPad Goals
• Enliven the European Decorative Arts Galleries
• Engage and entertain the visitors
• Tell the rich histories and stories of these works

And..
• Develop an authoring system connected to collection
  management and re-usable in other galleries
• Open Source


                                                        2
Challenges




             3
4
#mcn2012deets   5
21 iPads on Stanchions,
4 on Benches




                          7
Testing and Revision
• Prototype testing




                       8
Furniture prototyping




                        9
More Testing and Iterating
• Installation testing




                             10
Content Authoring Stats
•   190 unique stories
•   26 videos
•   4 animations
•   21 ‘360’ degree object rotations
•   > 500 comparative illustrations
•   > 300 guide tour stops



                                       11
Core Content Reporting




                         12
Manipulating Images:
Sèvres Tea Kettle




                       13
#mcn2012deets
Patrick Edwards
Ubaldo Vitali
Engaging Artists: Ubaldo Vitali
Ubaldo Vitali
Yuki Nyhan
Engaging Artists: Yuki Nyhan




#mcn2012deets
20
#mcn2012deets   21
#mcn2012deets   22
#mcn2012deets   23
#mcn2012deets   24
#mcn2012deets   25
#mcn2012deets   26
#mcn2012deets   27
28
Authoring Tool
TAP & TourML
• Content analysis made it a
  clear fit for the TourML
  schema (stops, assets,
  and connections)
• IMLS funded grant for TAP allowed
  updates to the project to be leveraged by
  LaunchPad
• Allowed focus on Kiosk App and
  Authoring interface since TAP provided
  the architecture                            30
Moving Forward: Other Galleries




                                  31
32
http://bit.ly/RwH8oz
#mcn2012deets
Takeaways
• LaunchPad uses media – in and out of the
  gallery– to tell stories that engage the senses
  and deepen a visitor’s relationship with the art
• Test and iterate with real audiences to build the
  best solution
• Use and extend toolkits for scalability
• Working with a community of artist activates
  and brings to life creativity and process

                                                  34

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LaunchPad: Presentation for MIDEA iPads in Museums Seminar

Editor's Notes

  1. Donor approached the department of EDA with a challengeEnliven the EDA galleries, stop people in their tracksGeographically challengedTo deliver engaging interactive multimedia programming enhancing object interpretation and visitor experience of EDA galleriesIn-gallery touch screens, with Web resources Beautiful and compelling for all visitorsTo develop systems for authoring, delivery, and production that can be replicated for other galleries in the Art Institute* We had to see this to the donor – it was not her initial thought. But if we were putting in this kind of effort, we wanted it to be broadly re-usable.Authorable by lay peopleConnected to Collection Management
  2. -ChallengesLocation of Gallery-Interpretive challenges:-3D utilitarian works of art, why is it at the museum-Hightly decorated – of
  3. 18th century France in San Diego, California
  4. MacArthur Fellowship Award, 2011Conservator, Silversmith, Renaissance Man
  5. Hands in Clay
  6. Scalable authoring environmentNew team-based structure – applying it to other projectsCollaborativeCreativeHolistic approach to projectTAP extendedJaharisNew style guideUpdating entire style guide