1. Target Audience andgenre
Young urbanfollowersof the hip
hopculture – betweenthe agesof
18-34.
Main Image
Close upof Eminem,informal
balance whichcouldreflectthe type
of personhe isand the musiche
makesas he is informal.
Model credit
‘Reunites8mile castfor 10th
anniversary’Eminemfanswill be
drawnto thisand will wanttobuy
the magazine inorderto findout
more informationaboutthis.
Main CoverLine
‘Eminem’inbigboldlettersisthe
maincoverline.Thisiseffectual asit
will instantlydrawthe target
audience’sattention.The target
audience are youngurbanfollowers
of the hiphopculture,therefore,it
islikelythatthe majorityof the
target audience will like Eminemand
will be keentobuythismagazine.
Colours/Typefaces/House style
The house style isred,white andgrey;these
coloursare all appropriate tothe genre of the
magazine astheyare all urban colours.These
coloursmake the magazine covermore
presentable and desirabletothe target
audience.
Masthead
‘Vibe’ is the masthead, it is red, large andbold. This is
effective as it is more noticeable andmemorable. The
colour redmatchesthe genre of the music, which maybe
more appealingto the audience. Part of the mastheadis
covered byEminem whichhighlights howwell known the
magazine is as the audience will know it’s Vibe magazine.
The Gutenberg Design Principle
The primaryoptical area andstrong fallow area state
‘Obama:Are you still down?’ This will drawmost of the
target audience’s attention as theywill have strong
opinions onsuchpoliticalsubjects. The primaryoptical
area alsohaspart of the magazine name inand Eminem’s
headcovering more ofthe name – As this is a famous
magazine it’s okayto cover part of the mastheadas
people will recognise the font. Conversely, newer
magazinesshould not dothis as people won’t know the
name ofthe magazine.
Coverlines
‘Kesha hip – hop’s guilty pleasure’This helps to gain the attention of the
audienceand appeal to them as the taget audienceare followers of the hip –
hop culture, thus makingthem want to purchasethe magazine.
‘The big gay debate’ and ‘NBA’s biggest problem child’ – These political
agendas may appeal to the target audience, as people who listen to rap tend
to develop certain view points on particulartopics thattheir favouriterapper
may rap about.
Banners/Flashes/badges
‘Exclusive’suggeststhatthismagazine isthe
onlyplace where peoplecanreadabout
Eminem,whichhelpstosell the magazine.The
bannerisboldand contrastingwiththe colour
scheme whichalsodrawsthe audience’seye
to it.