Klood Services provides social media management and digital marketing services to help businesses optimize their online presence across platforms like Facebook, Twitter, LinkedIn, and Google. They use proprietary technology called the Klood Engine to schedule posts, track performance metrics, and ensure engagement goals are met. The Klood Engine uses artificial intelligence to determine the best content and timing for social media posts to maximize reach and lead generation for clients. Klood also offers services like website creation, blog writing, SEO optimization, and video marketing to help businesses strengthen their online presence and sales.

1. The Klood Services –
Leaving Your Social Media
Footprints

2. Contents
 Introduction to Klood
 Klood Business Model (Technology & Content combined)
 The Klood engine explained
 The creators of Klood
 Facebook statistics
 Twitter statistics
 YouTube statistics
 SEO Quadrant
 Video Case Studies of Klood

4. “The traditional rules of communication
are changing at a mind-boggling rate,”
as such at Klood we have set out to use
a combination of our own proprietary
technology and in-house content
services to manage the complete on-
line presence for businesses across
platforms such as Facebook, Twitter,
LinkedIn, Pinterest and Google.
Klood optimises a businesses digital
and social presence in order to
maximise reach to deliver increased
sales leads & revenues.
Klood’s service extends to incorporate
the following ...
- Facebook Page Management
- Twitter Page Management
- LinkedIn Page Management
- Blog Creation & Management
- YouTube Channel Management
- SEO development and coding
- Pinterest Page Management
- PPC Management
- Video Creation
- Website creation

5. The Klood Engine
The Klood engine is the sophisticated software
we have developed to track the performance of
social media and digital activities. The engine
schedules posts to the most effective times and
ensures all customer SLA’s are met whilst
delivering effective ROI.
Brands that post one or two times per day see 20% higher
interaction rates than those who post three or more times per day.
The Klood engine ensure’s optimum posting metrics are
achieved to maximise engagement.
The engine uses evolving Ai (artificial intelligence) which is used
to identify what to post, when to post in order to deliver
maximum reach via Social Media for the business. This in turn
leads to a greater propensity to deliver inbound sales leads to the
business in question.
Image above is of Klood engine version 2.0 - Beta release Dec 2012
The Klood engine constantly monitors performance across
all platforms to help determine the best social media channels
to develop new business for the account in question. The
engine connects to Google Analytics to measure the impact of
the digital campaign.
“The Klood Engine helps our team to identify the most pertinent time to post
and maximise reach.”

6. The Klood Engine has real
time dashboard to monitor
and understand a
organisations complete
online presence.
The Klood engine communicates
directly with
the worlds leading digital and social
platforms through a series of API’s -
This enables real time data feeds to
ensure the right tasks and activities
are tracked, monitored and actioned
upon.
To date the Klood engine is
integrated with:
- Facebook
- Twitter
- LinkedIn
- Google
- YouTube
- Pinterest
- WordPress

7. The Klood Engine has direct API’s into
Facebook, LinkedIn, Google and Twitter
amongst other platforms to monitor real time
performance and uses this data to assist
organisations in effective management of
their digital & social presence.

8. The Klood engine’s GEO Smart
Search logs and profiles the key
searches to determine the optimum
searches to yield brand ambassadors,
engaged customers and new sales .
The Klood Engine has a GEO Smart-Search* capability to identify
relevant conversations to a
geographical location - This capability connects purchasers with
suppliers and identifies brand sentiment.
Klood Smart Search connects to both LinkedIn and Twitter.

9. The Klood Smart
Calendar uses Ai to
identify hotspots of
activity which
determines optimum
posting windows.
The calendar also
looks to identify
correlations
between Social
Media activity and
impact on website
traffic.
The next level of
development is to
close the
‘marketing loop’
and determine exact
impact on sales
revenues.

10. Klood is the invention of three businessmen with a track record of growing companies
from scratch into successful ventures ...
Vivion Cox Kieren Beltrame
is a former Strategy and Technology has more than twelve years in IT and
Jon Lennox
Consultant that has worked for some of Technology management working at C- is a co-founder of the FSG, a
the worlds leading strategy level with some of the worlds leading company that spans across the
consultancies, financial institutions, and technology companies. property services, energy and building
technology companies. sectors.
Kieren has demonstrated the ability to
Vivion has a track record in setting up work effectively across both the Jon has a professional sales
successful ventures including Oomri (a technology and business worlds. With background and as MD his sales
technology and strategy consultancy a track record of delivering complex focus and attention to detail led to the
formerly known as iProCon Limited). product development and operations evolution of an SME with a consistent
During his time at iProCon Vivion led the programmes for leading tech industry annual T/O greater than £10,000,000
extraction of Skype from eBay in stars like Skype, eBay and Microsoft, with consistent delivery of profit
anticipation of its IPO listing. During this he is equally capable of working margins above the industry norm.
time Vivion gained first hand experience through complex architectural design
on the inner workings of successful challenges with engineers as he is Jon is truly entrepreneurial in his
‘Silicon Valley’ businesses. developing strategy and financial approach and has a track record in
analysis with executives. leading market initiatives in renewable
Vivion has an MBA from the Cranfield energy solutions for both commercial
School of Management, where he With a Masters in Computer and domestic markets.
received the award for Excellence as Engineering and an MBA, coupled with
the top ranked student on the 06/07 significant Jon brings a commercial focus to
Executive MBA Programme. M&A experience, Kieren brings Klood ensuring the service and
strategy, product development and and solution is focused on delivering a
scalable operations to the Klood business return to its clients.
management team.
Note: Klood currently has 20+
members of staff

15. SEO – Quadrant of SEO
Due to Google’s algorithm changes in the past 18 months, SEO has become more about fresh vibrant content being
pushed to your site in
order to obtain high rankings. At Klood we classify this into quadrants of activity.
“On Page Optimisation”
“Off Page Optimisation”
 Monthly review of SEO The production of search engine friendly
positioning content using the text, tags, links and other Optimisation strategies outside of your
website's design such as link building with
 Effective keyword selection elements.
authoritative sites with relevant
 Applying Correct Source Data content.
It is not practical to think that the search
 Meta names & descriptions engines
applied will find, index and rank your site without there Off-Page SEO is very difficult to establish and
being any need to consider on page SEO. maintain, but is critical in order to achieve top
rankings. Google’s recent ‘Penguin’ change has
Good on page SEO is not about manipulating sought to eliminate ‘Link farmers’ and reward
those
 Ethical links the
search engines, it is simply about structuring sites who deliver great content and has ethical
 Key articles published to Digg, Readit, inbound
Stumble upon etc. content so that the search engines understand
its relevancy. links.
 Ensure traffic from relevant sites is
Keyword stuffing will downgrade your rankings.
redirected back to core site.
“Rich Content” “Social Signals”
Google's changes have been aimed at Google’s Algorithm changes, now see’s sites
down-ranking websites that provide a with great social interaction being rewarded
poor user experience. The strategic goal with higher SEO rankings. At Klood we have
Bespoke blog articles p/m seen a correlation between enhanced social
that Panda, Penguin, and page layout
Targeting audiences at the right time to update share is to display higher quality signals and improved SEO rankings.
ensure maximum engagement websites at the top of Google’s search
Compelling, thought provoking & results. Social signals include, Likes, tweet mentions,
relevant - Content, used to ignite retweets,
discussions, This means developing rich content on a shares, +1’s etc. All SEO strategies now need to
regular consider the context of a sites Social Media
Shares, interaction and increase in
basis through a variety of mediums e.g. blogs, presence and the content produced to deliver a
subscribers. high level of engagement this creating a
video, photo’s etc.
referral traffic to the core site from the various
social platforms.

16. Video Case Studies
Tour De Force - Corley Cycles Ascendant Recruitment
Find out how Klood increased sales for
Find out how Klood increased Ascendant
Corley Cycles!
Recruitment Client base and increasing sales.
http://www.youtube.com/watch?v=-
http://www.youtube.com/watch?v=haTI-uf7Cwo
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