In this group project, I led my team to create a comprehensive communication plan for a South Florida Performing Arts Center.

1. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 1
Rose Miniaci Arts Education Center
Broward Center for the Performing Arts – Education
Crisis Communication Plan
Group 5:
Matt Gilhooly
David McKibbin
Megan O'Neill
Lena Paradiso
PUR 6904: International Issues and Crisis Communications
Professor Donohue
October 2, 2020

2. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 2
Table of Contents
ROSE MINIACI ARTS EDUCATION CENTER AT THE BROWARD CENTER FOR THE
PERFORMING ARTS - DESCRIPTION ................................................................................................................. 3
CONFIDENTIALITY STATEMENT........................................................................................................................ 4
INTRODUCTION FROM CEO, KELLEY SHANLEY.......................................................................................... 5
ACKNOWLEDGMENT.............................................................................................................................................. 6
RISK ASSESSMENT................................................................................................................................................... 7
CCP CONTACT LIST................................................................................................................................................. 9
CRISIS TEAM MANAGER GENERAL RESPONSIBILITIES............................................................................ 9
MEDIA SPOKESPEOPLE ....................................................................................................................................... 10
SPOKESPERSON TRAINING ................................................................................................................................ 10
CRISIS CONTROL CENTER.................................................................................................................................. 11
INCIDENT REPORT FORM................................................................................................................................... 12
CMT STRATEGY WORKSHEET.......................................................................................................................... 13
STAKEHOLDER CONTACT WORKSHEET....................................................................................................... 14
STAKEHOLDER CONTACT TRACKING SHEET............................................................................................. 15
SECONDARY CONTACT LIST ............................................................................................................................. 16
CENTRALIZED EXTERNAL COMMUNICATION ........................................................................................... 19
PROPRIETARY INFORMATION.......................................................................................................................... 19
ADDITIONAL RESOURCES – APPENDIX.......................................................................................................... 20
POST-CRISIS EVALUATION FORM............................................................................................................................. 21
SOCIAL MEDIA GUIDELINES AND TEMPLATES ......................................................................................................... 23
CRISIS READY FLOWCHART BY MELISSA AGNES..................................................................................................... 27
REFERENCES........................................................................................................................................................... 28

3. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 3
Rose Miniaci Arts Education Center at the Broward Center for the Performing Arts -
Description
Established in 1991, The Broward Center for the Performing Arts is the flagship
performing arts complex in Fort Lauderdale. The Broward Center’s mission is to “build
community through the arts by delivering quality entertainment, educational opportunities, and
memorable moments that engage and inspire audiences, nurture collaboration and drive
economic vitality” (Broward Center for the Performing Arts, n.d.-b).
The Broward Center for the Performing Arts is home to the Rose Miniaci Arts Education
Center, a state-of-the-art facility equipped with classrooms, a coaching studio, distance learning
technology, and the JM Family Studio Theater--a black box theater and rehearsal hall. The Rose
Miniaci Arts Education Center hosts classes, workshops, masterclasses, workshops, and lectures
for participants of all ages to promote artistic expression and an appreciation for music, theater,
and dance. The Broward Center’s education programs are supported in part by a long-standing
partnership with Broward County Public Schools (Broward Center for the Performing Arts,
2020).
Classes and experiences range from acting and musical theater workshops to full-scale
musical stage productions in the JM Family Studio Theater. In 2019, The Broward Center
became one of the first theaters in the country to collaborate with Music Theatre International to
present Roald Dahl’s Matilda The Musical JR., a 60-minute adaptation of the Tony AwardⓇ
-
winning Broadway musical for young performers.

4. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 4
Confidentiality Statement
This Crisis Communication Plan (CCP) for the Rose Miniaci Arts Education Center at
the Broward Center for the Performing Arts is confidential. Individuals should not share this plan
with any external parties without prior consent from Kelley Shanley (CEO) or our legal
department.

5. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 5
Introduction from CEO, Kelley Shanley
The following plan contains information that will guide the Rose Miniaci Arts Education
Center if we face a future crisis. A company will inevitably face crises during operation.
Therefore, we must have a plan of action that helps us mitigate any damage to our company. Of
utmost importance is our stakeholders' safety, including our students, employees, and
community, among others.
A crisis is a system breakdown. It can negatively impact people, the environment,
business operations, financial growth, and/or reputation loss (Coombs, 2019). A crisis can be
considered a disaster or an organizational crisis. Our crisis management team has analyzed
potential vulnerabilities and identified multiple potential crises we may face as an organization.
We have included information about these crises and the messages we want to send in
this plan. We have also included contact information for multiple parties, worksheets to develop
strategies, forms to document incidents and processes, and other important information. We must
not use this plan as a step-by-step document, but rather as a resource with guidelines for
addressing a crisis.
Thank you for your care and attention to this crisis communication plan for the Rose
Miniaci Arts Education Center.
Sincerely,
“Kelley Shanley”
CEO, Broward Center for the Performing Arts

6. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 6
Acknowledgment
This notice acknowledges that I have read and fully understand the Crisis
Communication Plan for Rose Miniaci Arts Education Center at the Broward Center for the
Performing Arts. The company designed this plan to handle potential crisis events effectively.
I understand that it is the responsibility of every employee to thoroughly review the Crisis
Communication Plan and his or her particular role to ensure our stakeholders' safety.
I understand that I may be expected to participate in biannual rehearsals in May and
November each year. Specific dates will be provided to me (if I am required to attend) two
months before each rehearsal.
I am prepared to execute and adjust the plan as necessary due to the nature of each crisis.
By signing below, I acknowledge that I understand and can perform the appropriate tasks
assigned to me. I also understand that my top priority is to ensure the safety of our students and
staff.
Print Name
Signature
Date

7. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 7
Risk Assessment
The Rose Miniaci Arts Education Center (RMAEC) at the Broward Center for the
Performing Arts identified potential vulnerabilities or risks. The table below orders the risks by
possible threat level with a number five as most severe and a low level of risk represented by a
number one. We have listed spokespeople for each potential risk. Also included is the overall
message that we want to send with each potential crisis.
Risks Crisis Type
(Coombs, 2019,
pp 59-60)
Threat
Level
Potential
Spokespeople
Overall Message
Pandemic Disaster 5
CEO (Kelley
Shanley)/Director of
Education
The priority for Spokespeople is to
speak about the public safety of the
children and instructors. Make it
clear that we are working with local
authorities and following CDC
guidelines.
Injuries
Human/
Technical Errors
5
CEO/Technical
Director/Director of
Education/Teaching
Artist (depending on
injury)
The priority for Spokespeople is to
show empathy for the victims and
families involved. We must be open
about the incident sharing the facts
only. Be sure to share that we are
cooperating with investigations. Do
not share the names of the victims
until approved by the legal team.
Death
Human/
Technical Errors
5
CEO/Director of
Education/PR
Agency/Board
Members
Spokespeople must show empathy
and open communication in this
type of crisis. We should share the
facts as we know them and alert
stakeholders that we are
participating in any investigations.
Do not share the names of the
victims until approved by the legal
team.
Inappropriate
Student/Faculty
Relationships
Workplace
Violence
4-5
CEO/Director of
Education
Spokespeople should show empathy
in all communication to the alleged
victims. We must be open about
participating in an investigation. Do
not share the names of the victims
until approved by the legal team.
Data Breach –
Personal Information
Data Breach 4
CEO/Director of
Education
Spokespeople should be open with
the media about a breach of personal
information. We need to be sensitive
to the information exposed,
especially if it involves minors.
Work closely with authorities.
Damage of Property –
Major
Operational
Disruptions
from Disasters
4 CEO
The spokesperson must share the
known facts with the stakeholders,
share our plan for operations. Focus
on public safety in the message.

8. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 8
Hurricane Disaster
Dependent
on severity
CEO
The spokesperson must share the
known facts with the stakeholders,
share our plan for operations. Focus
on public safety in the message.
Loss of
Grants/Funding
Challenge 3
CEO/CFO/Treasurer
of Board (Charles
Palmer)
Spokespeople should be open about
the challenge with stakeholders.
Stakeholders should be aware that
we are working with experts to
prevent disruption of operations.
Data Breach –
Financial Information
Data Breach 3 CFO/CEO
Spokespeople should be open with
the media about a breach of
financial information. We need to be
sensitive to the information exposed.
Make it known that we are working
closely with authorities.
Controversial/
Inappropriate Content
Challenge 1-2 Director of Education
The spokesperson should be open
with stakeholders in this challenge.
Share the standards and selection
criteria used for our programming
and show concern for stakeholders'
opinions.
Copyright
Infringement
Organizational
Misdeeds
1 Director of Education
The spokesperson should be open
about this potential misdeed and that
we are conducting an internal
investigation. We should follow up
with any results of the investigation.
Damage of Property –
Minor
Human Error
Accidents
1 Operations Director
The spokesperson must share the
known facts with the stakeholders,
share our plan for operations. Focus
on public safety in the message.
(Coombs, 2019)

9. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 9
CCP Contact List
The following is a list of individuals that may assist in a crisis. Individuals included are
potential crisis management team members. This list indicates whom to contact, how they can
help, and an idea of what crises they may assist with (Coombs, 2019).
NAME POSITION PHONE NUMBER AREA OF EXPERTISE TYPES OF CRISES
Shelly Bradshaw
Crisis Team
Manager/ VP of
Operations
555.555.5555 Organization, Operations
Disasters,
Technical/Human Error
Accidents
Kelley Shanley CEO 555.555.5556
Spokesperson,
Communication
All
Sharon Brooks
Director of
Education
555.555.5557
Classes, Programming,
Communications
Human/Technical Errors,
Challenges, Misdeeds,
Workplace Violence
Tim Weeks CFO 555.555.5558 Finances
Data Breach, Funding
Challenges
Charles Palmer Board Member 555.555.5559 Finances
Data Breach, Funding
Challenges
Matthew McNeil
VP of Programming
and Marketing
555.555.5550
Programming, Messaging,
Communications
Challenges, Misdeeds
Meredith
Sammons
Director of Digital
Marketing
555.555.5551
Messaging, Social Media,
Website, Communications
Challenges, Misdeeds
Jennifer Sierra
Director of
Marketing
555.555.5552
Messaging, Ads,
Communication
Challenges, Misdeeds
Maria Fulfaro
Marketing
Manager/PR
555.555.5553 Communication Challenges, Misdeeds
Crisis Team Manager General Responsibilities
• Assess the potential crisis (refer to Crisis Flow Chart in Appendix).
• Contact necessary crisis management team members.
• Contribute content to the Incident Report Form.
• Create a strategy with the crisis management team using CMT Strategy Worksheet.
• The main point of content for strategy development and implementation.
• Communicate with experts and external parties to assist with crises.
• Communicate with senior leadership regularly on the progress of crisis management.
(StartUp Washington, n.d.)

10. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 10
Media Spokespeople
Based on the vulnerabilities and potential crises of the RMAEC, we have identified
multiple potential spokespeople. The Risk Assessment sheet specifies the spokespeople for a
crisis. If multiple spokespeople are identified for a crisis, it is ideal that they are all available for
possible media events. The Crisis Management Team will draft brief statements for release,
when necessary. The identified spokesperson should immediately release these statements to the
media and not offer additional information beyond the approved message (StartUp Washington,
n.d.).
The list below is organized by the highest need based on threat levels of potential crises.
• CEO – Kelley Shanley
• Director of Education – Sharon Brooks
• CFO – Tim Weeks
• VP of Operations – Shelly Bradshaw
• Board Members – Charles Palmer (Treasurer of Board)
• Teaching Artists – varies depending on the crisis
(Broward Center for the Performing Arts, n.d.-a)
Spokesperson Training
All individuals identified above should be trained to speak with the media. A
spokesperson must manage the "accuracy and consistency of the messages" from an organization
(Coombs, 2019). These individuals are experts representing the company and should anticipate
the questions asked of them by the media. They should listen carefully to the questions to
provide the most accurate answers and think quickly to ensure the right message is received
(Coombs, 2019).

11. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 11
Training topics cover the following requirements:
• Spokespeople must be calm and handle stressful situations with ease.
• A spokesperson should be genuine and sincere in their demeanor. They should lead
with honest communication that displays that they are "helpful and human" (Greene,
2014).
• Listening is essential for spokespeople to provide answers regarding the crisis
information collected up to that point (Coombs, 2019). "No comment" should not be
used by a spokesperson.
• Appear pleasant on camera - Training should focus on maintaining eye contact, using
hand gestures, varying tone in voice, and speaking without using verbal disfluencies
(Coombs, 2019).
• The ability to recognize and handle difficult questions is imperative as a
spokesperson.
Crisis Control Center
When a crisis occurs, the crisis management team should convene in the conference room
at the Rose Miniaci Arts Education Center located at 581 W Las Olas Blvd, Fort Lauderdale, FL
33312. In cases (such as disasters) where convening at the main crisis control center is not
possible, the crisis management team will meet virtually using the Zoom web conferencing
platform.

12. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 12
Incident Report Form
When RMAEC discovers an incident or crisis, the crisis management team or RMAEC
employee that witnessed the incident (if a workplace crisis) must complete this form. Print
multiple copies of this form as needed.
Name:
Date of Incident/Crisis:
Where Did the Crisis Occur?
Description of Incident:
List of Individuals and Organizations Contacted about the Crisis:
Actions Taken to Address the Crisis (Include Parties Involved):
Results of Actions Taken (Include Parties Involved):
Signature:
Date:
(Coombs, 2019)

13. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 13
CMT Strategy Worksheet
Once the crisis management team has gathered, complete this worksheet to create the
strategy used to address the crisis. Print multiple copies of this form as needed.
Stakeholder:
Specific Audience for Crisis Communication:
Specific Goal of Crisis Communication Strategy:
Tactics to be Used to Meet Goal:
Spokesperson(s):
Official Message Sent to Audience:
(Coombs, 2019)

14. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 14
Stakeholder Contact Worksheet (Sapriel, n.d.)
When a stakeholder contacts the RMAEC about a crisis, a crisis management team
member or RMAEC employee must complete this form. Be sure to get the stakeholder's contact
information for follow up. Direct all contact attempts to the appropriate Crisis Management
Team member. The CMT Strategy Worksheet contains the point of contact/spokesperson.
Contact Name: Date:
Organization/Group:
☐ Ally ☐ Neutral ☐ Opposition
Method of Contact:
☐Phone
☐Email (attach copy)
☐Social Media Platform (attach a copy of the message)
☐Other
Inquiry:
Response:
Follow Up Date & Intentions:
Details of Actual Follow Up:
Additional Comments (if needed):

15. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 15
Stakeholder Contact Tracking Sheet
Crisis Management Team members should use this sheet to track stakeholder contact
information to have at a glance. This tracking sheet helps verify that we met all follow-up
commitments.
(MindTools, n.d.)

16. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 16
Secondary Contact List
The list below shows the stakeholders that may need to be contacted in a crisis. The
Crisis Management Team should make contact unless otherwise noted.
Name Position Email Phone Notes
(i.e., who made contact and when)
Robert W.
Runcie
Superintendent,
Broward County
Public Schools
robert.runcie@browardsch
ools.com
754-321-2600
Donna P. Korn School Board
Chair, Broward
County Public
Schools
donna.korn@browardscho
ols.com
754-321-2008
Dr. Rosalind
Osgood
School Board
Vice-Chair,
Broward County
Public Schools
dr.rosalind.osgood@browa
rdschools.com
754-321-2005
Robin
Bartleman
School Board
Member
(Countywide At-
Large), Broward
County Public
Schools
rbartleman@browardscho
ols.com
754-321-2009
Susan M.
Cantrick
Director of
Performing Arts
and Civic
Engagement,
Broward County
Public Schools
susan.cantrick@browardsc
hools.com
754-321-1851
Bill
Hirschman
Editor, Chief
Critic, Reporter,
Florida Theater
On Stage
bill@floridatheateronstage
.com
muckrayk@aol.com
(954) 478-1123
Travis Scott Broward
Education
Reporter, Sun
Sentinel
stravis@sunsentinel.com (561) 243-6637
Megan O’Matz Investigations
Reporter, Sun
Sentinel
momatz@sunsentinel.com (954) 356-4518
Gregory Tony Broward County
Sheriff
(954) 831-8901

17. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 17
Dale V.C.
Holness
Mayor/ District 9
Commissioner,
Broward County
dholness@broward.org 954-357-7009
Heidi S.
Richard
Mayor Holness’
Chief of Staff
hrichards@broward.org 954-357-7009
Lahoma
Scarlette
Mayor Holness’
Community
Affairs Director
lscarlette@broward.org 954-357-7009
Nan Rich District 1
Commissioner,
Broward County
nrich@broward.org 954-357-7001
Mark D.
Bogen
District 2
Commissioner,
Broward County
mbogen@broward.org 954-357-7002
Michael Udine District 3
Commissioner,
Broward County
mudine@broward.org 954-357-7003
Lamar P.
Fisher
District 4
Commissioner,
Broward County
lfisher@broward.org 954-357-7004
Steve Geller District 5
Commissioner/Vi
ce Mayor,
Broward County
sgeller@broward.org 954-357-7005
Beam Furr District 6
Commissioner,
Broward County
bfurr@broward.org 954- 357-7006
Tim Ryan District 7
Commissioner,
Broward County
tryan@broward.org 954-357-7007
Dr. Barbara
Sharief
District 8
Commissioner,
Broward County
bsharief@broward.org 954-357-7008
Dean J.
Trantalis
Mayor, City of
Fort Lauderdale
dtrantalis@fortlauderdale.
gov
954-828-5314
Scott Wyman Chief of Staff to
the Mayor, City of
Fort Lauderdale
swyman@fortlauderdale.g
ov
954-828-5314
Zach Durand Community
Outreach Director,
City of Fort
Lauderdale
zdurand@fortlauderdale.g
ov
954-828-5314
Steven
Glassman
Vice
Mayor/District 2
Commissioner,
SGlassman@fortlauderdal
e.gov
954-828-5004
(Commission
Office)

18. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 18
City of Fort
Lauderdale
Heather
Moratis
District 1
Commissioner,
City of Fort
Lauderdale
hmoraitis@fortlauderdale.
gov
954-828-5004
(Commission
Office)
Robert L.
McKinzie
District 3
Commissioner,
City of Fort
Lauderdale
RMcKinzie@fortlauderdal
e.gov
954-828-5004
Ben Sorensen District 4
Commissioner,
City of Fort
Lauderdale
BSorensen@fortlauderdale
.gov
954-828-5003
Shea Ciriago Executive
Director, Broward
Education
Foundation
shea.ciriago@browardsch
ools.com
754-321-2033
Rep. Bobby B.
DuBose
Representative,
District 94,
Florida House of
Representatives
Bobby.DuBose@myflorid
ahouse.gov
850-717-5094
Sen. Gary M.
Farmer, Jr.
Senator, District
34, Florida Senate
farmer.gary.web@flsenate.
gov
954-467-4227
Terrance
McKenzie
Business
Representative,
IATSE Local 500
(Stagehand/Techn
ician Union)
termack500@gmail.com,
office@iatselocal500.org
954-202-2624
Dr. Paula
Thaqi, M.D.,
M.P.H.
Director, Florida
Department of
Health in Broward
Post.CHD06@flhealth.gov 954-467-4700
Newsroom NBC 6, WTVJ lroldan@cbs.com,
wfornews@cbs.com
954-622-6111
Liz Roldan News Director,
WFOR-TV/CBS4
305-639-4500
954-463-6397
News Desk Local 10 WPLG newsdesk@wplg.com 954-364-2500
Newsroom WSVN - 7 News 305-795-2777
Newsroom WLRN news@wlrnnews.org 305-376-3490

19. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 19
Centralized External Communication
As we navigate each crisis Teams in Public Relations, Marketing, and Advertising must
craft consistent messages on all platforms.
The main points of contact for each department are:
o Matthew McNeil – VP of Programming & Marketing
o Meredith Sammons – Director of Digital Marketing
o Jennifer Sierra- Grobbelaar – Director of Marketing
o Maria Fulfaro – Marketing Manager working with the PR team (Broward Center
for the Performing Arts, n.d.-a)
We will use the Broward Center for the Performing Arts social media accounts in
addition to the dedicated Facebook page for our Education Center.
• Facebook: https://www.facebook.com/browardcentereducation/
• Facebook: https://www.facebook.com/browardcenter/
• Instagram: @browardcenter
• Twitter: @browardcenter
• LinkedIn: https://www.linkedin.com/company/broward-center-for-the-performing-
arts/
Proprietary Information
As we prepare and disseminate our messages, we must give special attention to avoid
sharing proprietary information. The CEO or legal team must approve all messages. Statements
should not include personal information about our students, faculty, or staff. We should also not
discuss any financial information (without prior approval) or programming information (i.e.,
shows for next season) until officially announced.

20. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 20
ADDITIONAL RESOURCES – Appendix
• Post-Crisis Evaluation Forms
• Social Media Guidelines and Templates
• Media Response/Press Briefing Templates
• Crisis Flowchart to Assist with Crisis Strategy
• Key Messages for Media Spokespeople
• Trick questions for Media Spokespeople
• Crisis Dark-Site Information
• Digital Press Kit
• Past Crises Information for Reference

21. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 21
Post-Crisis Evaluation Form
CMT Member: Date:
Type of Crisis: Location:
Description of Crisis:
How satisfied are you with how the crisis was handled?
Very Extremely
Unsatisfied Satisfied
1 2 3 4 5
What was the most valuable part of the Crisis Communication Plan?
What was the least useful part of the Crisis Communication Plan?
Suggestions on how to approve the Crisis Communication Plan:
How satisfied are you with how the Spokesperson handled the Crisis?
Very Extremely
Unsatisfied Satisfied
1 2 3 4 5
How satisfied are you with how the Crisis Management Team communicated with the rest of the
organization?
Very Extremely
Unsatisfied Satisfied
1 2 3 4 5
How were you notified about the Crisis?

22. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 22
Are you satisfied with how you were notified about the crisis?
Very Extremely
Unsatisfied Satisfied
1 2 3 4 5
What could be done in the future to prevent a similar crisis?
(Folsom & Garretson, 2020; Gosman, 2015)

23. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 23
Social Media Guidelines and Templates
Below you will find guidelines and example templates for social media posts. We have
included sample imagery and the templates contain blanks for crisis information, data, location,
damage, etc. This list is not exhaustive but instead provides useable examples. Please use a
consistent voice in all messages during a crisis. Regarding imagery, we must keep it simple,
clean, and serious to not make light of any situation (Cooper, 2020). The Crisis Management
Team, CEO, or legal department must approve all social media imagery and messages before
posting.
Social Media Image and Caption Guidelines
Captions should:
• Address the Crisis
• Take Responsibility
• Be Honest and Transparent
• Provide Relevant Information but Not Information that Could Jeopardize the Privacy
and Safety of Victims.
• Be Sympathetic and Compassionate
• Provide Links to Full Press Release or Any Updated Info
• Have Approval from CEO or Legal Department Before Posting (Cooper, 2020)
Examples of Imagery
The following are examples of imagery that can be used when RMAEC does not have
appropriate imagery for the crisis.

24. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 24
Instagram:
Facebook:
Twitter:

25. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 25
Social Media Message Templates
Closing of Facilities
Facebook/Twitter/Instagram – Similar to post on March 13, 2020.
“With the best interests and the safety of the South Florida Community in mind, all
public performances will be postponed or canceled through [date].
For more info, please visit [included link].”
[Picture of the Theater] (Broward Center for the Performing Arts, 2020)
Weather
Facebook/Twitter/Instagram
“We will be closed for our performers’ and students’ safety due to inclement weather
from [insert dates here]. Stay safe, and we hope to see you soon.”
[Blurred picture of a spot on the property]
Incident
Facebook/Twitter
“As you may be aware, we faced [situation] on [date]. We want to apologize to
[stakeholders] for what you have experienced. We are investigating [the situation] and
will follow up with more details when we have them. Thank you for your continued
support.”
Message from the CEO
Facebook/Twitter – Similar to post on March 18, 2020.
“A message from [spokesperson]:
[provide link]” (Broward Center for the Performing Arts, 2020)

26. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 26
Reminder about Communication Funnel for Parents
Facebook
“Parents, we will provide updates via email, in addition to social media, when we know
more. As always, your children and our community's safety are of utmost importance
during events like these. If you have any questions, please contact [include email and
name of person].”
Fundraising Issues
Facebook/Twitter/Instagram – Similar to post on May 5, 2020
“When you donate to [name of fund], you help ensure that the show will go on. Thank
you for your continued commitment to the Arts. For more information, please visit:
[link]” (Broward Center for the Performing Arts, 2020)
[Picture of the center]
Damage to property
Facebook/Twitter/Instagram
“As stated in Newsies, “Now is the time to seize the day, stare down the odds, and seize
the day.” We may be down right now, but we will get back up again. We will raise the
curtain again (soon)!
[post picture of a curtain]
Due to unforeseen circumstances, we will have to fix and clean up [what was broken].
Repairs should take [a rough estimate]. We will see you all again very soon.”

27. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 27
Crisis Ready Flowchart by Melissa Agnes
(Agnes, 2014)

28. RMAEC – BCPA – CRISIS COMMUNICATION PLAN 28
References
Agnes, M. (2014, May 22). Free Issue Management Response Flowchart. Melissa Agnes - Crisis
Management Keynote Speaker. https://melissaagnes.com/issues-management-response-
flowchart/
Broward Center for the Performing Arts. (n.d.-a). Broward Center for the Performing Arts -
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