For this assignment, I designed a presentation for a meeting with the management team describing a crisis that was "brewing," i.e. at the early stages. We were required to include visual images-- illustrations, graphs, charts, photos-- to make the case for launching a crisis communication plan.

1. Women's Health Clinic
- Crisis Action Plan
M. Sampson Community Hospital
July 2, 2020

2. Overview
Concerns
Clinic Benefits
Reputation
Action Plan
Table of
Contents

3. As we discussed in our team meeting on June 23,
there has been backlash regarding our new
women's clinic's construction. Since that
conversation, the concerns from the community
have elevated. Community concerns include
razing the historic buildings on the site of the
new clinic and the noise and traffic during the
construction period.
Based on what we know, we must implement our
crisis communication plan.
Overview
(Canva, n.d.)

4. Current Concerns
Community members have organized a protest on July 4th at 8am against
razing historical buildings on the new clinic site.
Social media posts are circulating with the date and time of the protest.
(Canva, n.d.) (Ventura, 2017 & Zeoob, n.d.)
Save history!
Are you
listening?
"Images before words" (Evans, 2018)

5. Online Sentiment Concerns
6.10 - Announced new clinic
6.18 - Announced location
6.23 - Community members
announced future protest on
social media
Negative comments are rising quickly.
Up to 82% of all daily posts mentioning our hospital are negative.
To protect the reputation and future of the hospital, we must respond.
Data visualization is useful to "highlight important issues quickly and clearly" (Murray, 2019).

6. Clinic Benefits
Clinic will be a boon for the
neighborhood.
Clinic will revitalize the
community.
M. Sampson Community
Hospital must build the
Women's Health Clinic for
future success
(financial/reputational).
Women's Health Clinic will
provide additional $3 million
in year one.
"For showing trends over time, line charts, area charts and bar charts are best" (Comcowich, 2015).

7. Reputation
Our reputation in the community is an asset.
This is something we should leverage in all
business and communication decisions.
(Coombs, 2019, p.29)

8. Spokesperson Training
Press Release
Social Media Posts
Engagement with Stakeholders -
(urgent - must engage before 7/4)
Including:
Action Plan
(Canva, n.d.)
(Montgomery, 2020)
1. Activate our Crisis Communication Plan
2. Active Social Listening
3. Partner with Historical Commission
Track conversations and engage quickly.
(Sprout Social, 2020)
(Coombs, 2019)
Preserve components of the historic
buildings in the Women's Health Clinic.
(Sprout Social, 2020)

9. Thank you.
M. Sampson Community Hospital
July 2, 2020

10. References