2. Production
• Actors- not very well known
• Script
• Location- slums already there
• Music- http://www.youtube.com/watch?
v=DciW_yuQGCw

3. Slumdog Millionaire has been one of the biggest box office earners of the
year with earnings to date of over £150m. This is a record for a film that
was made by film company Pathé with a small budget of just £8m
Marketing
They appointed digital media agency Tug to work with them to raise
awareness of the film in the UK while also targeting niche audiences
such as Indian movie goers and Danny Boyle enthusiasts.
Tug launched
targeted banners
across the Google
Content network to
build awareness of
the film on a cost per
click model.

4. distribution
Slumdog millionaire nearly never made it to cinemas after the
recession forced his film’s original distributors out of business.
the director was informed that Warner Independent was being closed
down and that Slumdog, would be condemned to a straight-to-DVD
release.
Luckily Fox Searchlight heard
of Boyle's upcoming film and
bought rights to the film
for a song, and quietly went
about turning it into a word of
mouth smash hit.

5. "...the great thing with film is that it doesn't
have an ego. It's just a film. Everybody
that makes them has an ego, and the
problem with awards and stuff like that is
that it always affects the egos, and
everyone gets stained by it in some way.
And that can be fine and very innocent,
but it can be horrible as well. So I don't
feel that relaxed about it, but it's very
nice..."

6. "...the great thing with film is that it doesn't
have an ego. It's just a film. Everybody
that makes them has an ego, and the
problem with awards and stuff like that is
that it always affects the egos, and
everyone gets stained by it in some way.
And that can be fine and very innocent,
but it can be horrible as well. So I don't
feel that relaxed about it, but it's very
nice..."