1. First To Aid
“Thousands of lives could be saved every year if members of the public knew
even basic first aid.” St John Ambulance.

2. My Idea
To create a series of videos based on YouTube, helping the younger
generation learn the skills and importance of basic First Aid.

3. What?
 YouTube series/YouTube Channel
 First Aid top tips
 Basic First Aid
 Social Media

4. Why?
 Educational
 Social Media: Facebook and Twitter
 Target Audience
 Interactive

5. YouTube Channel

6. Twitter Feed

7. Twitter Feed

8. How?
 Dramatic Videos
 Acting and on screen text
 Social Networking sites and YouTube will all be clearly linked
 Appealing and of interest to the target audience
 Cover the main basic First Aid procedures
 2 – 3 minutes long for each video
 2 – 3 actors in each video
 Edited in Adobe Premier Pro

9. Production Schedule

10. References
 St John Ambulance, 2013. ITV Tonight Encourages Members of the
Public to Lean the Skills to Save a Life [online]. St John Ambulance.
Available from: http://www.sja.org.uk/sja/about-us/latestnews/news-archive/news-stories-from-2013/february-2013/itvtonight-on-saving-lives.aspx

11. Any Questions?